Search is changing more rapidly than ever

http://www.blog.affiliatevote.com/search-is-changing-more-rapidly-than-ever/

 High ranking is the search engine results
pages (SERPs) are no longer enough.
 Rich snippets are part of increasingly
enhanced SERPS designed to help people
make decision before they click.

 Rich snippets help users discover sites that are relevant to
their searches, resulting in higher click-through rates.
1. Snippets are the lines of additional information that appear near
a Google search results.
2. Rich snippets are designed to give the user a sense of what a
webpage may contain.
3. Rich snippets give detailed information for specific queries. For
ex.
Track Duration
Alegria 4:20
Querer 4:35
Vai Vedrai 4:34
Alegria 5:50

 Rich snippets give users quicker access to
information.
 Rich snippets also give webmasters an
additional layer of optimization, and a chance
to highlight the contents of a site within the
SERPs
 This provides a shirt blurb about a website’s
content without actually requiring a user to
dig though countless WebPages for specific
knowledge.

•Rich snippet: average review, number of start, and price range
Restaurant
•Rich snippet: lyrics and a link to play the song.
Music Album
•Rich snippet: phone number and photos.
People
•Rich snippet: location and customer review.
Business and organization

•Rich snippet: photo, recipe rating and time required.
Recipes
•Rich snippet: video image.
Video
•Rich snippet: rating, picture and price range.
Product
•Rich snippet: event date, location and time.
Event
•Rich snippet: author photo, name and a link to more articles.
Authors

• for instance, HTML5 microdata specification is designed to
use <span> and <div> tags to recognize ideas.
HTML5
• This type categorizes information into specific properties and
items that are recognized by search engines.
Search engine radar
• The snippet result of information than search near result.
Snippet

 Rich snippets increase than the click through
rate (CTR) from organic search
engine results pages.
 They are a visual way for business to display
product, prices and reviews quickly.

 Pick a markup format
• Micro data
• Micro formats
• RDFA
 Markup the content using HTML tags to give descriptive
names to tax
• Examples of content tags: venue, event, time and rating
 Test your rich snippet markup
• http://www.google.com/webmaster/tools/richsnippetsit It will
read the marked up data and the user can see if rich snippets are
appearing.
 When Google discovers the new markup on your site, it will
begin reading the tags and displaying rich snippets for
your site within the SERPS.

 Complete Google’s request from to let them
know rich snippet tags have been added to a
website.
 Make sure rich snippet content is visible to
human users. Google will not display hidden
content.
 Make sure the markups match the requirements
for each content type.
 Verify that tags and attributes are in the correct
format.
 Make sure the marked up content represents
what is on the actual webpage.

 Several plugins have been developed for
WordPress sites that allow user to tog rich
snippet content easily within their sites.
 Type of data is limited to 6 categories
1. Event
2. Person
3. Organization
4. Review
5. Place
6. Product

 Created by SEO design solution
 Contains module for creating rich snippets
 Only applies to “event “data
 Plug-in marks up existing content in WordPress
site
 Simple “schema for WordPress” begins the process
 Pay attention to div/span codes.

 Plugin exclusive to recipe snippets.
 Clean visual representation
 Plugin appears with upload/insert media icon
in WordPress.
 Button to run finished product though rich
snippet testing tool
 Once you add a new recipe micro format tags
are automatically added

 Plugin for events and contact information.
 Output=readable paragraph with suitable micro format.
 Still in development.
 Potential time-saver.
 Do rich snippets work?
 Is the click through rate for rich snippets better than regular
search result?

 Aesthetically pleasing layouts that include stars,
asterisks, and photos draw more attention than plain
text
 Rich snippets help break up lines of text in the SERPS.
 The result: more click thought to the sites with rich
snippets
 Many companies have seen a 20-30%rich in click
though rates when using rich snippets
 Users know what to expect before accessing the site.
The result: more qualified visitors who are likely to stay
on the site longer.

 Due to the value rich snippets provide, they likely
are here to evolve and stay.
 What does the future hold for them?
 Bing and yahoo have implemented structured data for their rich
snippets
 This is a collaborative effort to restructure internet
search function to easily narrow a user’s query.
you may like this: High ranking in Google search could be your
failure point

 Descriptive information is attached to content in metadata form.
 Rich snippets are the gateway to the semantic web.
 Google, Bing, Yahoo! Formed scheme.org, endorsing micro-
data as the standard for all 3 sites.
 Schema.org provides multitudes of HTML tags that can
integrated easily into existing website designs to improve
click-through rates and visibility.
 The visual queues and images break up the lines of
generic text and set those search results above the rest.

Search is changing more rapidly than ever

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Search is changing more rapidly than ever