1. Visual Communication
Yahoo 2014 Confidential & Proprietary.
&
The Future of Content

2. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on

3. Yahoo 2014 Confidential & Proprietary. © by Trey Ratcliff on

4. Yahoo 2014 Confidential & Proprietary. © by Moyan Brenn on

5. Where I’m From
New York
• Big Apple
• 8+ million people
• English is the primary
language
Yahoo 2014 Confidential & Proprietary.
© by Daniel Horande on

6. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on

7. Yahoo 2014 Confidential & Proprietary.

8. Yahoo 2014 Confidential & Proprietary.

9. Yahoo 2014 Confidential & Proprietary. © Copyright Yahoo Sports

10. Bring it back to marketing photos
Yahoo 2014 Confidential & Proprietary.

11. The Future of Content,
The Future of Content Marketing
© by Megazord on
Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 11

12. Consumers think visually
Yahoo 2014 Confidential & Proprietary.

13. Yahoo 2014 Confidential & Proprietary.
16X the amount of photos taken
a year now vs. the year 2000
Source: Fujilm Internal Study
© by Steve Harwood on

14. The role of photography has changed
Then
Yahoo 2014 Confidential & Proprietary.
© by John Sheldon and Michael Daddino and Paul Curto on

15. The role of photography has changed
Now
Yahoo 2014 Confidential & Proprietary.
© by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on

16. Yahoo 2014 Confidential & Proprietary.

17. Yahoo 2014 Confidential & Proprietary.

18. Yahoo 2014 Confidential & Proprietary.

19. Yahoo 2014 Confidential & Proprietary.
+57%
Watched video
& took photos
-35%
Watched video only
Start Level

20. Yahoo 2014 Confidential & Proprietary.
Took a photo 54%
50%
Number of correct
test answers
Just watched
the video

21. Yahoo 2014 Confidential & Proprietary.
+23%
Without taking
a picture
Took a photo
-30%
Start Level
0%
Took a photo and
didn’t refer to it

22. The world is becoming
more visual
Yahoo 2014 Confidential & Proprietary.

23. The F shaped behaviour
Yahoo 2014 Confidential & Proprietary.

24. Yahoo 2014 Confidential & Proprietary.

25. Yahoo 2014 Confidential & Proprietary.

26. Yahoo 2014 Confidential & Proprietary.

27. Yahoo 2014 Confidential & Proprietary.

28. Yahoo 2014 Confidential & Proprietary.
Telling Stories
reasonsmysoniscrying.com

29. Yahoo 2014 Confidential & Proprietary.
Telling Stories
reasonsmysoniscrying.com
He can’t
eat mud

30. Yahoo 2014 Confidential & Proprietary.
Telling Stories
reasonsmysoniscrying.com
His juice tastes
like milk L

31. Yahoo 2014 Confidential & Proprietary.
Telling Stories
reasonsmysoniscrying.com

32. Content marketing is becoming
more visual
Yahoo 2014 Confidential & Proprietary.

33. Yahoo 2014 Confidential & Proprietary.

34. Yahoo 2014 Confidential & Proprietary.

35. Yahoo 2014 Confidential & Proprietary.

36. Yahoo 2014 Confidential & Proprietary.

37. Yahoo 2014 Confidential & Proprietary.

38. Yahoo 2014 Confidential & Proprietary.

39. Yahoo 2014 Confidential & Proprietary.

40. Yahoo 2014 Confidential & Proprietary.

41. Yahoo 2014 Confidential & Proprietary.

42. Yahoo 2014 Confidential & Proprietary.

43. Yahoo 2014 Confidential & Proprietary.

44. Yahoo 2014 Confidential & Proprietary.

45. Yahoo 2014 Confidential YYaahhoooo 22001144 CCoonnffiiddeennttiiaall && PPrroopprriieettaarryy.. 45

46. Summary
Yahoo 2014 Confidential & Proprietary.

47. Yahoo 2014 Confidential & Proprietary.
The world
around us is
becoming
more visual
visual content
marketing is
scalable,
elegant and
modern
Your
consumer
thinks visually