This is a summary i've made for Berca hardaya perkasa from CommunicAsia 2015 in Singapore

1. 1
•Indonesia: Growing Broadband Markets
•Monetising the LTE opportunity
•LTE rollout: Optimizing Go-to-market strategies
•Optimizing network for cost and performance

2. 2
•Indonesia: Growing Broadband Markets
With 278 million subscribers, Indonesia is the 4th largest mobile market in the
world. It is also in the world’s top ten 3G markets, with broadband users skipping
fixed connections and going straight to mobile (just as they did before with voice
telephony).
Western telecommunications giants have turned their focus to mobile broadband
markets in countries like Indonesia that have not become saturated and represent rapid
profit possibilities

3. 3
•Monetising the LTE opportunity
Speed is often promoted to customers as the main value proposition and differentiator of 4G.
It’s true that this can deliver short-term gains as a differentiator. for some customers faster
speeds may be meaningless – depending on the services they use, their value and what’s
important to them
For Selling B2B customers, must consider:
1. Identifying the customers
2. Segmenting the customers
3. Changing approach to selling 4G (offer solution)
4. Bringing new ideas to market
5. Enabling technologies to sell 4G (data analysis,social media, Automation)
Reduce CAPEX by providing converged platform
Increase revenue through launch of innovative pricing scheme and bundles
Improve customer satisfaction and reduce bill shock
Prevent revenue leakage
Increase RoI through WiFi hotspot

4. 4
•Monetising the LTE opportunity
•Differentiating with LTE Speed: Speed tiers
•Differentiating with LTE Speed: Upselling (temporary
speed boost, data add on to restore speed)
•Maximizing upsell: real-time contextual upsell
•Accelerate data usage and revenues: shared data plan
•Create new sources of revenue: sponsored data
•Leverage popular app: application service passes
•Enhance and monetize network experience: wifi
offload and packaging
•Maximizing loyality and ARPU: notification and link to
buy, on device purchase/activation
•Requires Real-time and agile BSS

5. 5
•LTE rollout: Optimizing Go-to-market strategies
1. Define the proposition: Is LTE another part of mobile broadband or entirely new?
(why should customer signup to LTE? What difference does speed make to tehm?
2. Enhance the overall mobile broadband proposition relative to rivals.
3. Build a story out of LTE: Don’t just sell technology at a competitive price. Take
customers on a journey of continually and incrementally improving mobile
broadband experience
4. Be ready to respond to first movers : How much advantage can an operator gain by
waiting to launch while it expands its coverage
5. Offer a compelling user experience at low price to drive uptake and further usage
over time

6. 6
•Optimizing network for cost and performance
•What is most importantant to customers not always speed, but
customer experience.
•Video streaming content is indicator of nowdays customer
experience
•No lag video steaming and VOD guarantees customer satisfaction
and give a good 4G customer experience.
•The idea is not increasing the pipe (higher operational cost), but to
bring the source closer to the customers.
•Local copy of video streaming source in operator infrastructure
(proxy/ cache) with ensure high speed video/content delivery to
customers.

7. 7
Thank you