2. Research Outline
Russia 800k+ Telephone Survey
• Overall population size – • CATI
14,1million.
Sampling 3500 interviews
• Representing the 18-45 age • Including 1,800 in Moscow
range
Timeframe Conducted by
• 17 February – 14 March 2012 • TNS Russia
2
3. E-money Market
1 12.3 million Russians in the 18-45 age range and living in cities of over
800,000 people are aware of this payment method
2 3.9 million people in the 18-45 age range make an E-money payment at least
once a year, or 27% of those living in cities of 800,000 people or more
3 Yandex.Money is the most well known and widely used E-wallet system*
* According to research conducted by “TNC MITS” in February-March 2012, Yandex.Money is the most well known and widely used E-money system.
3
4. Awareness and use of modern payment methods
In percentage terms, amongst 18-45 year-olds living in cities in the Russian Federation of no less than 800,000 people.
Awareness 85% 88% 78% 93% 79%
Use (at least 1
payment per 35% 27% 17% 78% 22%
year)
Internet Offline SMS
Bank Cards E-money
Banking terminals payments
4
5. E-money: Key Demographics
Young, active, modern, younger than 35
Internet early-
adopters
Students
Managers and
Men Professionals
People younger than
35 years of age
5
6. Demographic breakdown of E-money users
Age and Gender Affinity Index
М 18-24 19% М 18-24 168
М 25-34 26%
М 25-34 129
M 35-45 19%
99 М 35-45
F 18-24 11%
93 F 18-24
F 25-34 15%
73 F 25-35
F 35-45 12%
0% 63 F 35-45
The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the
18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 6
7. E-money users: Occupation Types
Amongst E-money users in the 18-45 age range, living in cities in the Russian Federation of no less
than 800,000 people.
Occupation Affinity Index
Managers 25%
Managers 139
Professionals 33%
Professionals 113
Office workers 14%
92 Office workers
General workers 7%
50 General workers
Students 8% Students 115
Homemakers 6% 59 Homemakers
Other unemployed 7% Other
94
unemployed
The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the
18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 7
8. What E-money is used for
Amongst E-money users in the 18-45 age range, living in cities in the Russian Federation of no
less than 800,000 people.
Mobile telephone services 56%
Internet service providers 47%
Internet purchases 42%
Transfers from one wallet to another 28%
Payment of communal service charges 27%
Plane and train tickets 24%
Topping up balance on social networking sites 20%
Topping up online gaming accounts 20%
Concert and exhibition tickets 18%
Clearing credit owed to banks 15%
Films, books, online music 13%
Fines and taxes 12%
Library and archive subscriptions 8%
8
9. Knowledge of E-money services
Calculated in millions of people and in percentage terms for those in the 18-45 age
range, living in Russian Federation cities of no less than 800,000 people.
Yandex.Money 11,0 mln 78%
WebMoney 9,2 mln 65%
Money@Mail.ru 6,5 mln 46%
QIWI Кошелек 4,9 mln 35%
PayPal 3,7 mln 27%
9
10. Use of E-money services:
1+ payment every 6 months
Calculated in millions of people and in percentage terms for those in the 18-45 age range, living in
Russian Federation cities of no less than 800,000 people.
Yandex.Money 2,1 mln 15%
Qiwi Wallet 1,5 mln 10%
WebMoney 1,4 mln 10%
PayPal 0,8 mln 6%
Money@Mail.ru 0,3 mln 2%
10
