In the process of making a product, there are a multitude of voices around the table that affect the set of features it will include. This is as true for any digital product and service. Each person involved in the development process approaches the question “what does this product need?” differently depending on their role, area of expertise and background.
Good designers know the value of a product in relationship to the user. So why is this point of view so often ignored? The answer usually lies in the inability of designers to effectively integrate their understanding into the strategic process of planning a product’s roadmap.
This presentation offer tools for designers and product managers to better integrate user experience criteria into the feature prioritization process.
Read the post on medium: https://medium.com/@yanivsarig/designer-get-your-seat-at-the-table-cdc363b288c8#.2p9wlw6qb