This presentation was the task of Week 3 Day 2 of the Marketing internship by Prof. Sameer Mathur

2. ABOUT MC DONALD’S
Mc Donald’s is world’s leading
hamburger chain.
Mc Donald’s has more than 34,000
chains across the globe.

3. HISTORY
 Mc Donald’s was founded in 1955 by the Mc. Donald brothers.
 Initially, Mc Donald’s offered simple foods such as the famous 15 cent burger.
 Ray Kroc, a multi-mixer salesman, franchised a hamburger restaurant from Mc
Donald brothers.
 Just 10 years later, Mc Donald’s had expanded to more than 700 U.S.
restaurants, and the brand was on its way to become a household name.

8. Mc DONALD’S LOST ITS FOCUS AND ADDED AS MANY
AS 200 RESTAURANTS A YEAR
NEW EMPLOYEES WEREN’T TRAINED ENOUGH
WHICH LED TO POOR CUSTOMER SERVICE AND DIRTY
RESTAURANTS

17. WHAT ARE THE CORE BRAND
VALUES OF MC DONALD’S? HAVE
THEY CHANGED?
THE CORE BRAND VALUES OF Mc DONALD’S IS TO
PROVIDE HOT, H IGH QUALITY FOOD AT A GREAT
VALUE AT THE SPEED AND CONVENIENCE OF Mc
DONALD’S
IN 1990s AND EARLY 2000s, WHEN Mc DONALD’S WAS
EXPANDING, IT DISTRACTED FROM ITS CORE VALUES
BUT THE COMPANY REALISED IT AND DID A
MAKEOVER IN 2003 TO RESTORE TO THE CORE VALUES.

18. HOW HAS MC DONALD’S BRAND EQUITY
HAS GROWN OVER THE YEARS? HAS MC
DONALD’S CHANGED IN DIFFERENT
ECONOMIC TIMES OR IN DIFFERENT PARTS
OF THE WORLD?
 OVER THE YEARS, Mc DONALD’S HAS EMERGED AS THE LARGEST FAST
FOOD CHAIN IN THE WORLD.
 Mc Donald’s has innovated continuously over the years to stay relevant in the market.
 Mc DONALD’S ADAPTED DIFFERENT CULTURES AND HAS MODIFIED
ITS PRODUCT OFFERING IN DIFFERENT PARTS OF THE WORLD.

19. WHAT RISKS DO YOU THINK MC
DONALD’S WILL FACE IN THE
FUTURE?
 THE BIGGEST RISK FOR Mc DONALD’S WILL BE COMPETITION FROM
FOOD CHIANS THAT OFFER HEALTHIER FOOD.
 HEALTH CONSCIOUS PEOPLE WILL TRY TO AVOID Mc DONALD’S DUE
TO ITS UNHEALTHY IMAGE.
 AS Mc DONALD’S EXPANDS, QUALITY ASSURANCE WILL BE A HUGE
TAKS FOR Mc DONALD’S.

21. DISCLAIMER
THESE SLIDES WERE CREATED
BY YASH MATHUR, SKIT JAIPUR,
DURING A MARKETING
INTERNSHIP BY PROF. SAMEER
MATHUR, IIM LUCKNOW