According to Dictionary  Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer  It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.  Business-to-consumer (B2C) : Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.  Business-to-business (B2B): Businesses make online transactions with other businesses. Set of practices and procedures employed by firms to monitor and regulate their marketing activities in achieving their marketing objectives are called marketing control. Marketing control is the process of monitoring the proposed plans as they proceed and adjusting where necessary. Definitions: “Marketing control is theprocess of taking steps to bring actual results and desired results closer together”. ----Phillip Kotler Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants includeadvertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

1. E-COMMERCE
INTRODUCTION

2. E-Commerce Categories
 Two major categories
 Other categories
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3. Two Major Categories
 Business-to-consumer (B2C) :
Online transactions are made between
businesses and individual consumers. E.g.
Amazon.com, eBay.com.
 Business-to-business (B2B):
Businesses make online transactions with other
businesses.

4. Other Categories
 Consumer-to-consumer (C2C)
 Mobile commerce (m-commerce)
 E-learning
 E-government
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5. Benefits of E-Commerce
 Benefits to organizations
 Benefits to consumers
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6. Benefits to organizations
 Global reach
 Cost reduction
 Supply chain improvements
 Extended hours: 24 by 7 or 365
 Customization
 Improved customer relations

7. Benefits to consumers
 More products and services
 Cheaper products and services
 Instant delivery
 Information availability
 Participation in auctions

8. Business applications
 Email
 Instant messaging
 Online shopping and order tracking
 Online banking
 Shopping cart software
 Teleconferencing
 Electronic tickets

9. Online Shopping
 Online shopping is the process of buying
goods and services from merchants who
sell on the Internet
 Online consumers are evenly split
between men and women and tend to be
better educated, younger, and more
affluent than the general population

10. Online Shopping (cont)..
 Advantages:
24-hour access
Ability to comparison
shop
The in-home privacy
Variety
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11. Online Shopping (cont)..
 Favourite websites for shopping include
those featuring:
Event tickets
Online periodicals subscription
Flowers and gifts
Consumer electronics
Travel

12. Online Shopping (cont)..
How do you buy something
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