An innovation competition like no other. Over the past 25 years, 95,000 students from 58 countries have participated in, learned and grown from this amazing experience. Each year 15,000 students take up the challenge and make change happen for one of our top brands. NOW it’s your turn. Using your intelligence, know-how and creativity, we want you to be part of innovation at L’Oréal, for real. 2 teams will be announced the winners of L’Oréal Brandstorm 2017.

1. TEAM INNOVISION

3. Exercise
Exercise is a key trend
within the target
demographic.
44% 20%
Exercise 4-6 times
per week
Exercise1-3 times
per week

4. There is a huge stigma surrounding
men’s mental health, stopping men
from talking about their issues and
seeking help
(TimeToChange, 2013)
MENtal Health

5. Suicide is the second biggest cause
of death of people aged between
15 and 29
(World Health Organization, 2016)
MENtal Health

6. 78% of all suicide in the UK is
committed by men
(Mintel, 2017)
MENtal Health

7. EXERCISE AND
POSITIVITY
Harvard health publication
(2009) and NHS (2016) both
agree that an effective way to
encourage positive mental
health is by regularly exercising.
Exercise releases
endorphins which create
positive emotions.

8. SCENT AND
POSITIVITY
Being exposed to certain
scents, especially on
regular basis, can affect a
person’s mood and behaviour.
The nose has a direct
link to the emotional
center in the brain.

10. PRO POSITIVE RANGE

11. PRO POSITIVE RANGE
£3.19
£2.69
£2.99
£10.59
£8.99

12. PRO
POSITIVE
TSHIRT
The Pro-positive T-shirt
uses thermochrome
technology to release
fragrance when the
body temperature rises
during exercise.

14. x
Market Leaders Ethical Values Social Impact Innovation

17. SOCIAL MEDIA
COMPETITION
• Post Photo with Pro Positive Product
• Using #ProPositive and #MENtalHealth
will enter into draw
• Prize – attend Joe Wicks fitness event
• 50 winners in total
• Also receive Pro Positive range, Tshirt
and The Body Coach books

19. x

20. GLOBAL EXPANSION
1
2
3

21. MIND. BODY. SCENT