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History
• Founded in 1991 in Newark, DE USA
• Partnership formed October 27, 2008
• John Carter – Founder
• John Eucalitto – President
• William Chemero – Executive VP
• Richard Tarascio – VP of Operations
Growth
• Franchising commences March 2009
• 21 Employees based in Cheshire, CT
• 91 US locations open
• 250 + under contract
• Contract with US Navy Exchange
• Ventura, CA
• Newport, RI
• Groton, CT Submarine Base
Growth
• 1st International Master Franchise
Agreement Signed (May 2013)
– Topaz MENA (under construction in Saudi Arabia)
• 2nd International Master Franchise
Agreement (September 2013)
– Argentina S.A. (under construction in Buenos Aires)
• 3 Area developers in MENA ( Eastern KSA,
Kuwait, Sudan )
– Additional LOI’s out in multiple countries
Qatar, United Arab Emirates , Morocco ,
Mexico, Alberta, Canada, Ontario, Canada
Topaz MENA
• Omar Babaker – Chairman
• Abdulrahman Alieedon – Vice Chairman
• Yasser Ibrahim - CEO
Argentina S.A.
• Francisco Llamas - President
• Leonardo Llamas Trivi – Vice President
Menu Diversification
Simply the Best
Tasting Burgers and
Shakes in the World!
• Franchise Development
• Real Estate Selection
• Construction
• Procurement
• Pre-Opening Training
• Ongoing Operational Support
• Marketing
International Support
• Registrations/Legal Compliance
• Trademarks
• Local Registrations
• Marketing for Prospects
• Brokers
• Franconnect
• System for documentation and support
• Area Developer vs Master Franchisee
• Approach for Development by Country
International -
Franchise Development
International
Construction Department
• Interior Design Standards/Prototype
Design
• Review Construction Drawings
• Equipment Manual/Specifications
• Signage – Exterior Design
• Construction Material Specifications
• Ensure Completion is to Specifications
International
Real Estate Department
• Assist with Broker Selection
• Review Demographics
• Site Selection Approval
• Lease Negotiation
• Lease Administration within Franconnect
International
Procurement Department
• Product Specification Manual
• Distribution Administration
• Secure Distribution
• Monitor Pricing
• Quarterly review of Purchases by
Distributor
• Approve Alternative Products
• As needed by local influence
International
Training & Support
• Initial IST/Wayback U
• 25 Day Program (10-5-10)
• Quality Assurance Reports (QAR’s)
• Ensure Quarterly completion
• Review compliance issues/follow-up with
Franchisee
• Translate manuals as needed
• Training video’s
• OLO/Micros integration
• Weekly Calls/Webinar with Franchisee
• Weekly P&L Review
International
Marketing
• Ensure Brand Identity and Positioning
• Creative Design
• Review translated media
• Local Website Management
• Social Media
• Set standards
• Review sites
• LRM Manuals
• Annual review of Marketing Plans and Budgets
• Assist Franchisees with securing Advertising Agency
Wayback Competition
•Cost of Entry
•$250,000 US
•Smaller Footprint
•1600 square feet
•700 sf with Food Court
•Lower operating expenses
•rent
•utilities
•insurance
•Fewer Employees
• Cost of Entry
• $500,000 US
• Larger Footprint
• 2000 square feet +
• Higher operating
expenses
• rent
• Utilities
• insurance
• More Employees
How do we compare?
KSA-Eastern region
WAYBACK BURGERS Area
Developer
Signing the ADFA For Eastern
region
WAYBACK BURGERS
KHOBAR KSA
opening Soon
KUWAIT WAYBACK
BURGERS
Area Developers
KUWAIT WAYBACK
BURGERS
Area Developers
Sudan Area Developer
1 wayback burgers  international 2014 template

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1 wayback burgers international 2014 template

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. History • Founded in 1991 in Newark, DE USA • Partnership formed October 27, 2008 • John Carter – Founder • John Eucalitto – President • William Chemero – Executive VP • Richard Tarascio – VP of Operations
  • 6. Growth • Franchising commences March 2009 • 21 Employees based in Cheshire, CT • 91 US locations open • 250 + under contract • Contract with US Navy Exchange • Ventura, CA • Newport, RI • Groton, CT Submarine Base
  • 7. Growth • 1st International Master Franchise Agreement Signed (May 2013) – Topaz MENA (under construction in Saudi Arabia) • 2nd International Master Franchise Agreement (September 2013) – Argentina S.A. (under construction in Buenos Aires) • 3 Area developers in MENA ( Eastern KSA, Kuwait, Sudan ) – Additional LOI’s out in multiple countries Qatar, United Arab Emirates , Morocco , Mexico, Alberta, Canada, Ontario, Canada
  • 8. Topaz MENA • Omar Babaker – Chairman • Abdulrahman Alieedon – Vice Chairman • Yasser Ibrahim - CEO
  • 9. Argentina S.A. • Francisco Llamas - President • Leonardo Llamas Trivi – Vice President
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Simply the Best Tasting Burgers and Shakes in the World!
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. • Franchise Development • Real Estate Selection • Construction • Procurement • Pre-Opening Training • Ongoing Operational Support • Marketing International Support
  • 31. • Registrations/Legal Compliance • Trademarks • Local Registrations • Marketing for Prospects • Brokers • Franconnect • System for documentation and support • Area Developer vs Master Franchisee • Approach for Development by Country International - Franchise Development
  • 32. International Construction Department • Interior Design Standards/Prototype Design • Review Construction Drawings • Equipment Manual/Specifications • Signage – Exterior Design • Construction Material Specifications • Ensure Completion is to Specifications
  • 33. International Real Estate Department • Assist with Broker Selection • Review Demographics • Site Selection Approval • Lease Negotiation • Lease Administration within Franconnect
  • 34. International Procurement Department • Product Specification Manual • Distribution Administration • Secure Distribution • Monitor Pricing • Quarterly review of Purchases by Distributor • Approve Alternative Products • As needed by local influence
  • 35. International Training & Support • Initial IST/Wayback U • 25 Day Program (10-5-10) • Quality Assurance Reports (QAR’s) • Ensure Quarterly completion • Review compliance issues/follow-up with Franchisee • Translate manuals as needed • Training video’s • OLO/Micros integration • Weekly Calls/Webinar with Franchisee • Weekly P&L Review
  • 36. International Marketing • Ensure Brand Identity and Positioning • Creative Design • Review translated media • Local Website Management • Social Media • Set standards • Review sites • LRM Manuals • Annual review of Marketing Plans and Budgets • Assist Franchisees with securing Advertising Agency
  • 37.
  • 38. Wayback Competition •Cost of Entry •$250,000 US •Smaller Footprint •1600 square feet •700 sf with Food Court •Lower operating expenses •rent •utilities •insurance •Fewer Employees • Cost of Entry • $500,000 US • Larger Footprint • 2000 square feet + • Higher operating expenses • rent • Utilities • insurance • More Employees How do we compare?
  • 39.
  • 40.
  • 42. Signing the ADFA For Eastern region