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STRATEGIC THINKING
Prepared By: Yassin Mostafa
Copyright 2005 Prentice
Strategic Management




                                                                       Hall
In essence, the strategic plan is a company’s game
plan.




                                                 Ch 1
                                                  -4
THE PERFORMANCE GAP
                             Goal
Outcome




                                            Gap




                                    Current Path




                     TODAY          Time
HOW DO WE CLOSE THE GAP?
 Define    our current position ....
   withrespect to customer needs, competitors, the
   general market situation
 Determine      our goal ....
   where   should our firm be in 5, 10, …, years?
 Evaluate    our firm and our market ….
   Strengths,   Weaknesses, Opportunities, Threats
 Start   down the path that will lead to our goal
   short
        - long-term action steps to move
   toward our target
Copyright 2005 Prentice
Strategic Management –
Defined




                                                         Hall
  Art & science of formulating,
  implementing, and evaluating,
  cross-functional decisions that
  enable an organization to achieve
  its objectives.

                                      Ch 1
                                       -8
Benefits of Strategic
  Management

 • Proactive in shaping firm’s future

 • Initiate and influence firm’s activities
 • Formulate better strategies
       •Systematic, logical, rational



Copyright 2005 Prentice Hall              Ch 1 -10
Copyright 2005 Prentice
Benefits of Strategic
Management




                                                    Hall
Financial Benefits




                                       Ch 1 -11
 • Improvement in sales
 • Improvement in profitability
 • Productivity improvement
Copyright 2005 Prentice
Benefits of Strategic
Management




                                                                       Hall
Non-Financial Benefits




                                                          Ch 1 -12
• Improved understanding of competitors strategies
• Enhanced awareness of threats
• Reduced resistance to change
• Enhanced problem-prevention capabilities
Why Some Firms Do No
  Strategic Planning

 Poor reward structures
 Fire-fighting
 Waste of time
 Too expensive
 Laziness
 Content with success

Copyright 2005 Prentice Hall   Ch 1 -13
Why Some Firms Do No
  Strategic Planning

 Fear of failure
 Overconfidence
 Prior bad experience
 Self-interest
 Fear of the unknown
 Suspicion

Copyright 2005 Prentice Hall   Ch 1 -14
PROCESSES ARE NEEDED TO
ENSURE THAT STRATEGIES
ARE:
 Aligned: A company’s strategies
  must fit with its mission, vision,
  competitive
situation and operating strengths.

 Goal-oriented: Strategies are the
 means by which a company sets out to
achieve its goals.
( Making a link between company outcomes
  and its Goals)
PROCESSES ARE NEEDED TO
ENSURE THAT STRATEGIES ARE:
(CONT.)
 Fact-based: The best strategies are based on
  and supported by real data . and must be
  educated guesses, based on facts—for
  example,
The logic behind the strategy must be clear
  Effective strategies tell believable stories.
PROCESSES ARE NEEDED TO ENSURE
THAT STRATEGIES ARE: (CONT.)
 Based on Broad Thinking: Companies that
  are strategically thinking are able to
  consider multiple alternatives at once and
  to consider a range of      scenarios in
  making strategic choices.
 Focused: No company can do everything or
  be all things to all people. Strategy setting
  involves making choices about what
  company will do and—as important—what
  it will not do. Strategies provide clear
  guidance about how a company’s activities
  will be prioritized, and how its limited
  resources will be deployed.
 Agreed upon: Especially in large, complex
  organizations, successful strategies must
  gain the support of multiple stakeholders.




 Implementable
FORMING A STRATEGIC VISION

   What’s the over vision for the Company

   What Kind of enterprise do we want become
SETTING OBJECTIVES




   Converting managerial statements of strategic
    vision and business mission into specific outcome
    the company want to achieve
STRATEGY IMMPLEMENTATION
AND EXECUTION


   Putting Chosen Strategy Into Place
STRATEFY EVALUATION AND
MONITORING


   Evaluating Performance , Monitoring New
    Developments and initiating Corrective Actions
    and Adjustments
THE GOODNESS OF FIT TEST
   A good strategy has to be well matched with the
    company, and its external environmental
    condition , and market opportunities and threats.

   At the same time it has to be tailored to
    organization resources , weakness , strengths ,
    competencies and competitive capabilities.
THE COMPETITIVE ADVANTAGE
TEST.
   A good strategies leads to sustainable
    competitive advantage .



   The bigger the competitive edge that the strategy
    build , the more powerful and effective it is .
THE PERFOMANCE TEST
   A good strategy boosts the company performance

   Two Kind of performance improvements are :

1- gain profitability

2- gain company competitive strengths and
        long term market position .
THE MASTER KEY FOR BEING
STRATEGIC




    IS Keeping and showing positive attitude
    always
3rd workshop strategic thinking
3rd workshop strategic thinking

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3rd workshop strategic thinking

  • 2.
  • 3.
  • 4. Copyright 2005 Prentice Strategic Management Hall In essence, the strategic plan is a company’s game plan. Ch 1 -4
  • 5.
  • 6. THE PERFORMANCE GAP Goal Outcome Gap Current Path TODAY Time
  • 7. HOW DO WE CLOSE THE GAP?  Define our current position ....  withrespect to customer needs, competitors, the general market situation  Determine our goal ....  where should our firm be in 5, 10, …, years?  Evaluate our firm and our market ….  Strengths, Weaknesses, Opportunities, Threats  Start down the path that will lead to our goal  short - long-term action steps to move toward our target
  • 8. Copyright 2005 Prentice Strategic Management – Defined Hall Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives. Ch 1 -8
  • 9.
  • 10. Benefits of Strategic Management • Proactive in shaping firm’s future • Initiate and influence firm’s activities • Formulate better strategies •Systematic, logical, rational Copyright 2005 Prentice Hall Ch 1 -10
  • 11. Copyright 2005 Prentice Benefits of Strategic Management Hall Financial Benefits Ch 1 -11 • Improvement in sales • Improvement in profitability • Productivity improvement
  • 12. Copyright 2005 Prentice Benefits of Strategic Management Hall Non-Financial Benefits Ch 1 -12 • Improved understanding of competitors strategies • Enhanced awareness of threats • Reduced resistance to change • Enhanced problem-prevention capabilities
  • 13. Why Some Firms Do No Strategic Planning Poor reward structures Fire-fighting Waste of time Too expensive Laziness Content with success Copyright 2005 Prentice Hall Ch 1 -13
  • 14. Why Some Firms Do No Strategic Planning Fear of failure Overconfidence Prior bad experience Self-interest Fear of the unknown Suspicion Copyright 2005 Prentice Hall Ch 1 -14
  • 15. PROCESSES ARE NEEDED TO ENSURE THAT STRATEGIES ARE:  Aligned: A company’s strategies must fit with its mission, vision, competitive situation and operating strengths.  Goal-oriented: Strategies are the means by which a company sets out to achieve its goals. ( Making a link between company outcomes and its Goals)
  • 16. PROCESSES ARE NEEDED TO ENSURE THAT STRATEGIES ARE: (CONT.)  Fact-based: The best strategies are based on and supported by real data . and must be educated guesses, based on facts—for example, The logic behind the strategy must be clear Effective strategies tell believable stories.
  • 17. PROCESSES ARE NEEDED TO ENSURE THAT STRATEGIES ARE: (CONT.)  Based on Broad Thinking: Companies that are strategically thinking are able to consider multiple alternatives at once and to consider a range of scenarios in making strategic choices.  Focused: No company can do everything or be all things to all people. Strategy setting involves making choices about what company will do and—as important—what it will not do. Strategies provide clear guidance about how a company’s activities will be prioritized, and how its limited resources will be deployed.
  • 18.  Agreed upon: Especially in large, complex organizations, successful strategies must gain the support of multiple stakeholders.  Implementable
  • 19.
  • 20. FORMING A STRATEGIC VISION  What’s the over vision for the Company  What Kind of enterprise do we want become
  • 21. SETTING OBJECTIVES  Converting managerial statements of strategic vision and business mission into specific outcome the company want to achieve
  • 22. STRATEGY IMMPLEMENTATION AND EXECUTION  Putting Chosen Strategy Into Place
  • 23. STRATEFY EVALUATION AND MONITORING  Evaluating Performance , Monitoring New Developments and initiating Corrective Actions and Adjustments
  • 24.
  • 25.
  • 26.
  • 27. THE GOODNESS OF FIT TEST  A good strategy has to be well matched with the company, and its external environmental condition , and market opportunities and threats.  At the same time it has to be tailored to organization resources , weakness , strengths , competencies and competitive capabilities.
  • 28. THE COMPETITIVE ADVANTAGE TEST.  A good strategies leads to sustainable competitive advantage .  The bigger the competitive edge that the strategy build , the more powerful and effective it is .
  • 29. THE PERFOMANCE TEST  A good strategy boosts the company performance  Two Kind of performance improvements are : 1- gain profitability 2- gain company competitive strengths and long term market position .
  • 30. THE MASTER KEY FOR BEING STRATEGIC  IS Keeping and showing positive attitude always

Notes de l'éditeur

  1. Strategic Business Planning for Commercial Producers The Setting © Purdue University, Center for Food and Agricultural Business, 2002 Outcome is on the vertical axis. It could be anything profits, growth, retirement, etc. Time is on the horizontal axis. Strategy starts by determining where we are today relative to where we have been. Given this current path you can ANTICIPATE where you will be in the future. Strategic management defines the goal of where you want to be and determines the path to get you there. It answers how you close the gap.
  2. Strategic Business Planning for Commercial Producers The Setting © Purdue University, Center for Food and Agricultural Business, 2002 Following up on the graph this are four essential steps for strategic managers to follow in closing the gap. Notice that there is very little about day-to-day operations here. Strategic management by its nature is more longer-term thinking. But, without the last step being well defined for employees successful implementation of strategy is not likely to occur. Define our current position. Customers: do any of you have customers? Do you think about what you can do for them – what problems you can solve for them. Solving problems creates value that you can capture. Determine the goal. If you’re going to sail the boat to Spain you’ve got to point it east in a hurry. Start down the path . . . What do you do this year? What next year?