Win-within-Win is my new proprietary concept , which opens vistas beyond the old Win-Win concept , where you seek Cause larger than you & see your win as an intrinsic subset of a larger optimization . It's a very different perspective to life which will open up new options of success & fulfillment -- Yatin Samant

1. Win within Win
Prefacing :Powerof Perspective
Life is about‘ Sense making‘. It is not – ‘ what is happening‘butwhat you makeof what is happening –that
fundamentallyshapeswhatyou do & the life aroundyou . This‘sense making‘is a processinternalto anindividual
& henceunderstanding&realisationsintwomindsfrom the same‘ happening‘canbevery different – reasonwhy
output from two individualswith comparable abilitiesundersamecircumstancescanbevery different
Increasinglyas the Corporateworldfocussesongetting best from its leadershipteam ,pushing ontheedgeof
competitiveexcellence ---the leadershipchallengeisunlikelytobe about knowledge,skills , training. What will
eventually prove as the decisivedifferencebetweenanOutstanding&an Ordinarywill not be about Talentdeficitbut
it willbe about Perspectivedeficit! ; because –“ What you do is a functionof Howyou see “
Thatiswhy invoking & holding POWERFUL Perspectiveisvery crucialto‘ Winning‘ .
Thisarticleisspecificallydesignedtocreateadifferent & powerfulperspectiveonWinning.
“Win-within-Win”is myproprietaryconcept,developedto give you a completelydifferentperspectiveon howyou
view things andto promptyou hon howwe shouldworkto createGlobalAdvantage .
What do we knowaboutWinning
Everyone is wellfamiliarwith‘ Win-Lose‘ , ‘ Win-Win ‘ scenarios–they areespeciallyemphasizedon, while
trainingon ‘ negotiation‘ -- I therefore take it that , without myelaboration, everyone understandswhatthese are
andI also presumethat, allsuchtraining& professionalupbringingwouldhaveenlightened eachofyou enough on
howWin-Win is better ; or politicallycorrectthingtosay
Conventionallyour horizons endat the ‘ better of the two ‘ scenarios –Win-Win . It is thereforeunlikelythat you may
have been taughtor have thoughtor imaginedthatherecanbe somethingbeyond‘ Win – Win ‘ , whichcanbe
better and infact worth striving for.
What is “ Win-within-Win “
Canyou envisage your win as a part of your customer’s(or any other party , you are dealingwith) win& not
separatefrom it ; it is NOT ‘ Your Win ‘ and‘ His Win ‘ as two distinctoutcome;but just ONE Win !
Canyou feel as happywith the winof the other person , you are dealingwith; as muchasyou wouldbe happy
with your win – regardlessof howyou defineyour win& regardlessto whatever happensto whatyou definedas
your win?
Are you willing&happyto ‘ dissolve ‘ your win into someoneelse’swin, likesugarinto milk– so that you can
singlemindedlyfocusonachievingonlyOneWIN , that is of the ‘ other person‘ and feel overwhelmingly&
genuinelyhappyaboutthe remarkable outcome (likesugarmadesweetenedmilk)you helpedcreate, without
reallybotheringto count– ‘ what didyou get ‘
If you have experiencedanyof above or if you can at leastrelate to the scenarioabove; you willunderstandthe
conceptIam bringingto you . Thosenowenlightenedbutskepticalaboutits‘ practicality‘willask me …if

2. anyone has achievedit- I wouldsay YES , Very Much.EachMotherI know , practicesthatwith her child , every
moment!
o I am not awareof any mother, whoin anysituation , operateswith her childina ‘ Win –Win ‘ scenario !
o I am not awareof any mother, whohas any‘ own ‘ agenda, separatefrom herchild’s that makesher
counther ‘ win‘ or ‘What will I get for whatI did ‘ .
o I have not seen a motherwhois not singlemindedlyfocusedonherchild’swin –that beingthe onlywin
for her in that situation. And her lifeis an endlessSum of all suchsituations
I took ‘ Mother‘ analogy, becauseitis so visible , happeningineachofourlives . Howeverpracticingthisconceptof
Win withinWin ‘ is not restrictedto ‘ biological‘mothers. It appliesto eachperson, who‘ Mothers’whatever he / she
is involved in – be it person , product, process, cause, nation, entity .
Significanceof “ Win-within-Win “
Win –within-Winis essentiallyabout beingableto see thingsin a larger/ Globalperspectiveand seekingalignment
of self / self goalswith that largerpurpose . Therebyserving a largercausebecomesthemostpotent , singularfocus
; & by doingso , ownself goal( beingalignedwithlargerpurpose ) gets automaticallyachieved . Thisisa powerful
transformationof your self goal , from beingreasonfor your pursuitto the resultof your pursuit.
Additionallyin pursuingWin-within-Winyourmind& energiesget focusedonlargerpurpose& thereby leadsyou to
have a highersense of fulfillment.
Win-within-Winopensyour narrow – self centeredperspectivetoa muchenlightening –broaderperspectiveinlife.
If opensan alternative , broader( & hopefully) better outlookto life  with moreequanimity, resonance &sustained
peace, whichleadstobetter leveragingof self as a resource.
Thisisan outlook, whereinyou think & reflect: Am I a part of the worldor is the worldpart of me. Thispreparesyou
to get ‘ beyond self ‘ to a higherlevel conceptof“ Surrender“ to a largercause ---by dissolvingself ( like Sugarin
Milk)
We need to be convincedthatif dueto ourefforts , the World becomesGreaterGood –webeinga part of it , our
shareof the ‘ GreaterGood‘ , willalways begreater than ( usual) good
Finallyif you becomeonewiththe ‘ otherone ‘ ; you have alreadyWon ! – sincenowthere is nobodyelseto lose.
What is missing in “Win--Win “
Toappreciate significanceof‘Win-within-Win’,we needto also uundertandlimitationsofcurrentconcept –‘Win-Win’
‘Win –Win‘ is very ‘ Transactional ‘ …. It hasto do with“ What do I get for what I did “ . Even if you consciously
calibratetosee eachparty gets happy, the mindset is still on “ Whatdo I get for what I did “ . “ Win withinWin
“ , goesmuchbeyondto be a ‘ Relationship‘approach
Othershortcominginanytransactionalv/s relationshipapproachisthat in the former( like inWin –Win ) there
are two entities– whichmaynot always bealigned. Thereisa constantstruggleon howto optimizeon ‘ two
fronts ‘ .For relationshipapproach(likein Win withinWin ) , there is only oneentity .
Thisstruggle doesnot afford singlemindedfocusofyour efforts & energy –leadingto suboptimal outcome;but
alsodoes not attain ‘ purity of purpose inyour pursuit .

3. In comparison :Win-LoseisaboutCompetition,Win-Win is aboutCollaborating&Win-within-Winis aboutCoherence
Win-within-Win“– Isit practical
Thisconcept–rathera Life Approachhas not onlyuniversal applicationinwhateveryou do , but morepotentlyuseful
in Serviceindustry – for better customerfocus. And withits purity of purpose, every step you take on this path
enhancesyourenrichment& happinessquotient
Challengeofimplementing “Win-within-Win “
Win-within-Win, however desirable, beinga higherlevel concept; is not goingto be easy to practice –thoughfor
those of us who wish, it is not beyond us . Win-Win itself is difficultto practice --Practicing WinwithinWin willtake
muchmorelevelof mental strength, conviction&determination
Following iswhatI understandas‘ what it takes ‘ to set us up for a successful implementationofWin-within-Win:
- Supremeconfidenceinself
- Intrinsic faith in ‘ GreaterGood‘ – beingableto be ‘ one‘ with the cause
- Happinessinwhat you are doing
- If for you ‘ Journey‘ is as worthwhileas is the’destination‘
Win-within-Win is for that “ Sugar “ whichunquestioninglydissolvesinto the Milkwithdeepcommitmentto make
the World a better placewithit than without– it is not for that ‘ sugar‘ whichrefusesto loseits identity by
dissolving& inturn makes, self & the surrounding –unfulfilled