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Product Manager’s 90 Days Plan
Typically bringing a product to fruition involves a five steps process: Product
Planning; Product Development; Launch; Marketing; and Operations. Below are
what a product manager would do in his/her first 90 days:
Product Overview and
Customer Value Proposition
Pain Point and Opportunity Persona and Journey Map Customer Value Proposition
Competitive Environment Product Positioning SWOT Market Penetration Strategy
Pricing and Business Model Metrics Key Activities Financial Model

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Product manager 90 days plan

  • 1. Product Manager’s 90 Days Plan Typically bringing a product to fruition involves a five steps process: Product Planning; Product Development; Launch; Marketing; and Operations. Below are what a product manager would do in his/her first 90 days: Product Overview and Customer Value Proposition Pain Point and Opportunity Persona and Journey Map Customer Value Proposition Competitive Environment Product Positioning SWOT Market Penetration Strategy Pricing and Business Model Metrics Key Activities Financial Model