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Introduction to Social Media

•
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Yelena Sharonina
Yelena Sharonina
FormationBusinessTechnologie
1  sur  17
Social Media communication | entertainment | search| business
What is social media? Internet in Internet Web 2.0 – user generated content 93% U.S. marketers use social media for business
Statistics
It is revolution Every minute 24 hours of video are uploaded on youtube
Types of social media Blog (livejournal, blogger, wordpress, tumblr, posterous) Microblog(twitter) Geolocation service (foursquare) Social network – general, professional (facebook, google+, linkedin, myspace) Hosting– videohotoocumentink (youtube, vimeo, last.fm, scribd, slideshare, flickr)
Types of social media jobs SMO | optimization SMR | relations SMM | marketing
SMO | optimization First position in social media search results Content package: ,[object Object]
uploading,
tagging.,[object Object]
Tech support in social media
Direct communication with customers
Indirect influence,[object Object]
Activities, promotions
Sales,[object Object]
How does it work?
V ↑ t ∞ $ ?

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Introduction to Social Media

  • 1. Social Media communication | entertainment | search| business
  • 2. What is social media? Internet in Internet Web 2.0 – user generated content 93% U.S. marketers use social media for business
  • 4.
  • 5. It is revolution Every minute 24 hours of video are uploaded on youtube
  • 6. Types of social media Blog (livejournal, blogger, wordpress, tumblr, posterous) Microblog(twitter) Geolocation service (foursquare) Social network – general, professional (facebook, google+, linkedin, myspace) Hosting– videohotoocumentink (youtube, vimeo, last.fm, scribd, slideshare, flickr)
  • 7. Types of social media jobs SMO | optimization SMR | relations SMM | marketing
  • 8.
  • 10.
  • 11. Tech support in social media
  • 12. Direct communication with customers
  • 13.
  • 15.
  • 16. How does it work?
  • 17. V ↑ t ∞ $ ?
  • 18. How can news and products find you? Directly: monitoring tools. Indirectly: promotions, spam. Anything you say can be used against you
  • 19. KPI ROI Metrics Branding references to brand, brand loyalty, brand engagement, reputation index PR and advertising shows of messages, clicks (in all sorts of variations), the comparative of references, the depth of posts penetration CRM the number of claims (complaints) examined, treated and satisfied the claims of questions and answers
  • 20. Tips What has got into theInternet will remain there forever You can prohibit indexation of your pages
  • 21. Questions? @el_sh facebook.com/yelsh Elena Sharoninaabout.me/elsh