YellowMustard Corporate Profile

Pure conceptual creativity
Right from day one, YellowMustard has been creating, developing and marketing
brands both online and offline.
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Copyrights @ YellowMustard
So you are an integrated agency?
Well, both yes, as well as no. As stated in our values, we like to stay
true to what we are good at. Clients today have become a lot wiser
to the cons of a “Full service agency”. We are sure you don’t want
to deal with a dozen of account managers who don’t really care
whether your brand succeeds or fails?
If you need artful conceptual creativity traversing offline and
online, coalesced with astute strategy and clear messaging – then
we are your team.

Creative Trigger
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Strategy & Consulting
We help build brands with razor-sharp strategy by analyzing every
aspect of your industry and applying our subject knowledge to help
you provide with a roadmap for success.
Public Relations
A team of powerful, proactive and passionate PR professionals who
work towards delivering results that our clients seek. Our services
help our client’s raise their image, sales, and bottom-line results.

Partner for Digital Growth
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Responsive Website Designing & Development
Responsive Design prepares websites for the future of modern
website design by making them beautiful across multiple devices.
Our team plans, designs, and develops stunning responsive
websites that will increase conversion rates and overall traffic.
Online Marketing
Our specialized marketing teams work to increase your conversions,
repeat traffic, and expand your online visibility by increasing your
traffic with search engine optimization and pay-per-click
advertising; Refreshing your brand image with credible online
reputation management; Generating qualified leads and turn them
into brand ambassadors

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Companies Served
We’re trusted by companies world-wide

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Companies Served
We’re trusted by companies world-wide

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Public Relations
View our Portfolio
We take an integrated approach to creating highly engaging marketing properties
& brand focused creative solutions.
IncuCapital - Brewing Brand Equity through PR
Strategies
• Sustained media presence across channels
• Digital PR
• Helped in positioning the brand as leading incubation firm in
Pune
Assam Tourism – Travel to Assam Road show
• Press Conference and Special Coverage's
•Wide coverage in leading newspapers and travel & Lifestyle
magazines

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Public Relations
View our Portfolio
Inteva - Launch of Pune manufacturing facility
• Wide coverage in leading newspapers and auto magazines
• Interviews and special coverages
Becky Bees – Launch of all-natural popsicles in
India
• Press Conference and Special Coverage
• Wide coverage in leading newspapers both mainline as well as
regional along with food blogs.

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Responsive Website Designing & Development
View our Portfolio

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Online Marketing
View our Portfolio
YellowMustard ushered the power of digital marketing to
customers for Retreat cottages in Manali.
• Increase in number of bookings by 40% in the first season
itself
• Impressive single page responsive website
24K Allura by Kolte Patil
YellowMustard helped Kolte Patil in its early days for the launch
of its premium brand 24K in the Gulf region with the help of
Google Adwords and Targeted Mailer campaigns:
Planned and executed the Launch of 24K Allura in Muscat &
Dubai, which resulted in over 6 bookings in a single day

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Online Marketing
View our Portfolio
YellowMustard brace Studio Priyanka Rajiv brand by improving
its exposure and searches with help of digital marketing.
• 42.5% increase in organic traffic for main website
• 300% + increase in enquiries
• 100% increased exposure for "Studio Priyanka Rajiv"
NavalKishore Shinde - A social media campaign conducted to
gain maximum interaction with its visitors during the 2015
Vidhan-Sabha Campaign. The integrated campaign included
content, infographics, visuals and presentations:
• More than 650% increase in organic reach
• 70% increase in total page likes within a week
• Increased share-of-voice, stimulating higher interaction within
the community

Neha Garg
Founding Director & CEO
Strategic Planner & PR
Naresh Garg
Founding Director & CTO
Digital Influencer & Growth Hacker
M Fahim
Associate Partner
Photography & Video Production
Management
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The Mustards
Ketaki Jadhav
Associate Partner
Creative Planner & Designer

A creative thinker & proactive planner with Communication R&D &
years of experience in INTEGRATED BRAND & MEDIA COMMUNICATION
Her engineering degree in computer technology has helped her develop
strong analytical & logical reasoning ability and at the same time a
deeper understanding of other business verticals having credible cross-
industry experience and cross-function expertise / leadership in multi-
cultural corporate environment.
Raised in the Gulf, she worked with leading brands like Toyota (Oman) ,
Lexus (Oman), Hanae Mori Brand Establishment in Oman. Her return to
India in 2011 to pursue her career further gave her opportunity to work
with some global leading brands like L&T Infotech, Inteva etc from
sectors like CSR, Automobile, Information Technology and Financial
Services across the globe for Brand Establishment and Brand
Management.
During her interaction with the industry and understanding the gap in
communication of CSR activities, she build her expertise in CSR. Her
knowledge in CSR & Communication is an unbeatable scenario in CSR
Communication strategies for companies.
Neha Garg
Founding Director & CEO
Strategic Planner & PR
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Emphasizing on the fact that coding and technical chops are now an
essential part of being a great marketer. Growth hackers are a hybrid of
marketer and coder, one who looks at the traditional question of “How
do I get customers for my product?”, this is typically when Naresh gets
into the picture.
With over 8 years of marketing & technical experience along with an
opportunity to work with Fortune 500 companies like P&G, AIG, SAP
etc. has provided Naresh with the understanding of the market along
with providing value added solutions with the help of technology to his
clients for designing Integrated Marketing Strategies.
Naresh’s core interest has always been in designing innovative and
integrated solutions for communicating brands in the market.
Naresh is usually found glued to a phone or a laptop, or both of them.
His interest of keeping himself updated with latest trends in the
technology has helped YellowMustard provide innovative solutions to
their clients with high return on investment.
Naresh Garg
Founding Director & CTO
Digital Influencer & Growth Hacker
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15 years of behind camera, M Fahim has experimented and
succeeded in every possible format of photography.
His romance with camera and eye for good and beautiful things
of the world, has made him successful Bollywood photographer
and a people’s person.
Fahim has been associated with few of the biggest media houses
like Mid-Day, Times Group, Citadel, Vogue India, Femina, Time
Out Pune & Zig Wheels to name few.
His association with some large global brands like Aamby Valley
City; Marriott, Hyatt & Hilton Hotels; Aquatech water purifiers;
Venkys health products and many more to name, has provided
him with opportunities for photography, industrial photography,
food photography and corporate films which has been
appreciated for his work across industry.
M Fahim
Associate Partner
Photography & Video Production
Management
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Young, crazy animator from National Institute of Design,
Ahmedabad.
Eats, sleeps and drinks illustrations, innovation and designs
Been just 22 years, has an experience of working with few of
the top brands of India. Her illustrations have been awarded in
film festival of Mexico along with been recognized for her work
by many international creative artists.
Having worked with few of the top brands in the industry like
ITDP, IndiaProperty.com etc helped her showcase her talent at a
young age.
Ketaki Jadhav
Associate Partner
Creative Planning & Design
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Reach us out on
neha@yellowmustard.in
www.yellowmustard.in
0091 – 9960613373
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YellowMustard Corporate Profile

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