2018/6/15 《思考的藝術: 52 個非受迫性思考錯誤》讀後心得分享

1. source: http://okapi.books.com.tw/article/10682
Yi-Ting Lu

2. source: https://www.pinterest.com/pin/36169603227871199/
1 2
3 4
The problem with giving in to the urge to please everybody.

3. Social Proof
•
• (Asch, 1952)
source: https://anddear.wordpress.com/2014/06/03/sheeps-jumping-off-the-cliff/

4. 32%
source: https://www.youtube.com/watch?v=4CgXAjNDYoU&t=362s

5. source: http://blog.tutorabc.com/blog/the-emperors-new-clothes2/
–

6. The Reciprocity
•
• (Regan, 1971)
source: https://phillipjjones.wordpress.com/2012/06/10/bubble-tea/

7. source: https://www.onlinewebfonts.com/icon/479155
Lottery

8. The Authority Bias
•
• (Milgram, 1963)
source: http://getdrawings.com/electric-shock-drawing#electric-shock-drawing-13.jpg

9. 65% (450v)
source: https://www.youtube.com/watch?v=4CgXAjNDYoU&t=362s

10. The Contrast Effect
•
• (Huber et al., 1982)
source: https://www.freepik.com/free-vector/business-man-chained-to-a-money-bag_901073.htm

11. 63% B 20%
source: https://www.onlinewebfonts.com/icon/479155
$2.6 70
$1.8 50
$2.6 70
$1.8 50
$1.8 40
43% 63%

12. The Sunk Cost Fallacy
•
• (Thaler, 1980)
source: https://www.freepik.com/free-vector/business-man-chained-to-a-money-bag_901073.htm

13. source: https://www.freepik.com/free-vector/time-is-money-background-design_1050772.htm

14.
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source: https://www.interculturalsolutions.net/why-critical-thinking-is-so-important/

15. References
• ． (Rolf Dobelli) (2012)， ： ， ：52
，
• Regan, D. T. (1971). Effects of a Favor and Liking on Compliance. Journal of experimental social
psychology, 7, 627-639.
• Asch, S. E. (1952). Effects of group pressure on the modification and distortion of judgements. In G.
E. Swanson, T. M. Newcomb & E. L. Hartley (Eds.), Readings in social psychology (2nd ed., pp. 2–11).
New York:NY Holt.
• “If 50 million people say something foolish, it is still foolish.”— W. Somerset Maugham
• Regan, D. T. (1971). Effects of a Favor and Liking on Compliance. Journal of experimental social
psychology, 7, 627-639.
• Milgram, Stanley (1963). Behavioral Study of Obedience. Journal of Abnormal and Social Psychology.
67 (4): 371–8.
• Huber J, Payne JW, Puto C. Adding asymmetrically dominated alternatives: Violations of regularity and
the similarity hypothesis. Journal of Consumer Research. 1982;9:90–98.
• Thaler, R.H. (1980): Toward a Positive Theory of Consumer Choice, in: Journal of Economic Behavior
and Organization, Vol. 1, No. 1, pp. 39-60.
• “ I now had categories, terms, and explanations with which to ward off the specter of irrationality.
Since Benjamin Franklin’s kite-flying days, thunder and lightning have not grown less frequent,
powerful, or loud—but they have become less worrisome. This is exactly how I feel about my own
irrationality now.”— Rolf Dobelli