Islamic SIM European Venture Summit presentation

1. A GSM SIM card
designed for Muslim users
Business case presented by Yiannis Hatzopoulos

2. Key market data: Global Muslim population 1.5 billion – 53 mil in Europe
The fastest growing religious group globally; Islamic fundamentalism is soaring
1 bil. feature GSM phones used by Muslims; 75% prepaid connections.
3 billion SIM cards sold annually worldwide

3. Muslim prayer times
Islamic praying
executed 5 times/day
facing Mecca by 1.5
billion people at
precisely defined
timeslots; prayer times
depend on geo-
location, calendar
date and Islamic
jurisprudence
(school); times change
from day to day.
How does it work?
Very complex
astronomy algorithm
tracking the
sun's motion in
the sky

4. Mosque
Prayertime
calls
Mecca compass
watches
Islamic Press
Smartphone Islamic Apps
How do
Muslims
track prayer
times now?
Islamic phones
Islamic websites

5. Islamic SIM – a location
aware SIM application
designed for Muslims
Features offered:
- Mecca Compass
- Autonomous prayertime alert
- Prayertime incoming call ban
- Islamic calendar converter
- Auxilliary services
- Mini advertising gadget
GSM landscape dominated
by feature phones in developing
markets and prepaid
connections.
The SIM is ideal vehicle to
distribute apps to feature GSM
phones on a massive scale.
Islamic SIM – a location
aware SIM application
designed for Muslims
Features offered:
- Mecca Compass
- Autonomous prayertime alert
- Prayertime incoming call ban
- Islamic calendar converter
- Auxilliary services
- Mini advertising gadget
GSM landscape dominated
by feature phones in developing
markets and prepaid
connections.
The SIM is ideal vehicle to
distribute apps to feature GSM
phones on a massive scale.
Our business mission: to fit
applications found in Islamic
Smartphones right into 32K
SIM cards, for all generic
GSM phones to run

6. Receive information on the 5 daily Prayer
times for the autodetected location + sunrise
and sunset times (used in Ramadan muslim
fastening) for any past or future date
Help user to track his direction towards Mecca
Basic
features

7. RingTone prayertime alert running autonomously
as a deamon service inside the SIM. Location
aware application (unique SIM feature).
Prayertime phone-mute service:
Automatically ban incoming calls or redirect them
to the voicemailer during prayer time. Cellphone
need not be deactivated in a Mosque public prayer,
nor will the user be disturbed in his private praying
practice by incoming phone calls.
(unique SIM feature)
Islamic and Gregorian calendar converter
Islamic verses subscription service
Prayer alert configuration tool
(selection of Islamic School)
Available in SIM Toolkit, SATML or
Native SIM versions. Can work on
dual SIM phones
Sponsorship info visible if requested

8. Received SIMagine
2010 Best Mobile
App Award
sponsored by
SIMAlliance
Islamic SIM prototype at Mobile
World Congress 2010
Barcelona
MWC 2010 French pavilion

9. Islamic SIM mobile network connected
prototype showcased at AfricaCom – Cape
Town S. Africa Nov 2011
First service
distributor
network:
LogosSolvo and
Bluefish
technologies.
In 2013 preparing a pilot run in Indonesia to test the
application in operational mode

11. Experiments on Islamic 'Sticker SIM' – pasted over existing SIMs to add Islamic
functions to them, while retaining tel No and private data
Islamic SIM on a Samsung C270

12. Shariah compliant SIMs
Islamic GSM phones
Price 80-150 USD
Islamic Apps
150 – 700USD
+ 3G cost in
smartphones
Delivery of 30-150
SMS/month
Price 5-10% ARPU.
Poor UI. Limited
service set
Wap links to Islamic
texts/videos. 10+% ARPU price
SIM is cheap. The Islamic SIM's
price is a fraction of what
competitors are offering in the
markets
Competition in the GSM
Arena for Islamic SIM?
Pros and cons?
Competitor prices?
It delivers cool new
features and an easy UI
in standard GSM phones

13. Who runs the Islamic SIM
project now?
Mr. Yiannis Hatzopoulos
Founder and solution
architect. SIM card
expert.
Part of the Danish
Fundamenture
group. Offices in key
African and Asian
countries;
companies
specializing in
smartcard OS and
SIM card
applications
Distribution and marketing
Up to this stage the project has been privately funded

14. Product type
Multilingual SIM embedded app – preinstalled at the factory
Revenue source:
Direct licensing; royalties from SIM sales to MNOs and VMNOs;
Small operation charges paid by end user - shared among
MNO, SIM vendor, Islamic SIM designer. (small ARPU %)
Marketing: Executed by SIM vendor and MNO.
Mobile Advertising revenue support?
Possible – to subsidize end user prices (eg. Islamic Banking or
MNO sponsorship).
islamicsim.zapto.org

15. islamicsim.zapto.org
Designed for prepaid GSM phones and dual SIM handsets
This is 75% of our user space; low-end or feature GSM phones
with prepaid connections in Asia and Africa.
Investment possibility?
R&D completed. Mobile net connected prototypes.
Pending first pilot run with MNO to prove business case.
Business Angel or 1nd
stage VC:
Aim of funding - strategic positioning to extend market reach
/ Work on patent portfolio / Enhance management / assist
further business dev. / setup MNO tech support.
Gradual investment around 1mil euros.

16. Intellectual property management?
Confidential know-how on key parts of the system. For business
evaluation relied on network of NDAs and non-competition
agreements with associated companies and evaluating MNOs.
Work on the first patent filing on our system.
Smartphone compatibility? Excellent - users can keep their Islamic
SIM when upgrading to any smartphone. Services even accessible
by Voice Recognition front-ends in Smartphones.
Why market a SIM Application?
A SIM Application runs on protected execution space controlled by
the MNO. It can give access to millions of phones and costs very
little per unit. Competitors are locked out of a SIM app space.
islamicsim.zapto.org

17. Thank you -- any questions?
islamicsim.zapto.org
c/p Mr. Yiannis Hatzopoulos
yhat@mycosmos.gr