Marketing Plan - Social Media. The Sparks Foundation
APP sharing - Lin yidan - 1155074708
1. Cool APP Sharing - Breaking News +
Lin Yidan - 1155074708
1. Introduction
According to the screenshot on Apple Store,
Breaking News + is a news gathering APP based
on NBC Digital. The APP is keeping updating
news from time to time, so subscribers can find
the latest news easily.
The APP consists of five parts:
2. • Now: This is where readers find breaking
news. There are almost one-sentence-news
with the link to its original news source. Users
are able to click the link to get further
information. There is also some photos and
videos attached, users can click the image to
get a full-size photo or play a short clip of
video.
3. • As the screenshot, a single piece of news contains five elements except for the content.
Topic
Add to following the topic
Latest update
Mute the topic
Whoa, to show
reader’s feeling
4. • Nearby: This part enables users to get local
news. The distance is adjustable to define
how far the range of news an individual want
to pay special attention.
5. • Whoa: This part presents some hot media
and hot headlines. Users can find the most
popular news here.
6. • Following: This is where users edit their
following and muted topics, as well as find
out the most trending topics.
7. • Following: This is where users edit their
following and muted topics, as well as find
out the most trending topics.
9. 2. Best Parts
(1) Unlike news gathering APPs such as Buzzfeed or Pocket, Breaking
News + presents news in timeline, the latest news will be shown on
the top.
(2) The sources are various from media, social media platforms,
officials, organizations, and companies, etc., which ensures large
quantity of news will present per minute.
(3) Every news is short to save time for readers, while the links can provide extra information.
Users may choose what they like to get further news.
(4) According to following and muting topics, users can focus on certain news easily.
(5) This APP can be functional in Mainland China without using VPN. You get my point.
10. 3. Interesting Practice
In the first two parts of the APP,
an earth button is heading on the
right corner. After click it, the
page will turn to a map with
several red circle. Each circle
represents a news events
happened in that place.
After clicking the red circle, an
information bar will tell the user
about where the news happened
and a brief introduction. Users
can also click the blue
information button to get further
news.
These read circles are changing
from time to time as the news
being updating.
11. 4. Weak Points
(1) The APP is updating so fast that sometimes users can hardly find
the previous news. (recommend to use following topic)
(2) Some sources are not reliable enough for journalists or news
organizations, so double check is needed to some degree.
(3) The APP only support English and French, so it only includes some English and French media.
So it may be a good APP for Chinese media collecting foreign news, but not as good as native
media for getting local information.
(4) Though the APP is able to use without VPN, but some of the links are still limited to
Mainland users.