How strengthen Non-profit with Online media and advocacyto

1. SOCIAL MEDIA:
NON-PROFIT,
GLOBAL ADVOCACY,
AND
ENGAGEMENT
WHERE IS THE
CONNECTION?
Yinka Olaito
www.yinkaolaito.com

2. Traditional Media

3. Changes In Communication landscape

4. Online Media, location-based sites

5. Reach target audience (fast)

6. Two-way street

7. Volunteers, Donors evaluate and
research Non-profit relevance before
they engage

8. To succeed, Non-Profit needs to
monitor stakeholders’ attitude online

9. Demands an urgent alignment
with online media use

10. Central focus of Online media =
Connection

12. Enhances strong conversation

13. Forges deeper relationship among global audience

14. Increase Bonding

16. features
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17. YouTube

18. Keep it short
Use Keyword
www.michaelsageng.com/www.yinkaolaito.com
Fun, educate, quality
18

19. Blogging
 Blogger
 Wordpress
 Tumblr
 Blog Weekly
 Solicit comments
 Action alerts
 Advertise on web site

20. Content platform
Expertise
Education
Engagement
Feedback
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21. www.michaelsageng.com/www.yinkaolaito.com 21

22. In 2009,
LinkedIn by 85%.
-Compete.com2009
www.michaelsageng.com/www.yinkaolaito.com

23. www.michaelsageng.com/www.yinkaolaito.com 23

24. www.michaelsageng.com/www.yinkaolaito.com 24

25. The online photo sharing site Flickr now
hosts more than 3.6 billion user images. The
online bookmarking service Delicious has
more than 5 million users and more than
150 million unique bookmarked URLs
-Compete.com2009
www.michaelsageng.com/www.yinkaolaito.com

26. Podcast
Vodcast
Webchat
Email marketing
SMS marketing
Mobile marketing
Bookmarking: Digg, De.li.cious
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27. Purpose + Audience+ strategy
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28. Branded Account+ Connection

29. Build+ support+ Empower

30. Measure

31. Global reach + Immediate Feedback

32. Helps build network of supporters/donor
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33. Community sharing power
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34. Help increase search ranking
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35. Increase in perceived credibility
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36. 2.600 videos
123,891,621 lessons
Video sub:283,555
Site visit(39M)/unique users:4m
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37. www.michaelsageng.com/www.yinkaolaito.com 37

38. CONVERSATAION
CONTINUES
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