Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

1. Facebook page camp
By Wade Kwon
@WadeOnTweets

2. What on earth are
we going to do with a
Facebook page?

3. Ask yourself …
• If Facebook is where your
customers are …
• If you have specific business
goals …
• If you feel comfortable
participating in the
Facebook universe …

4. Goals

5. Define goals for Facebook.
• Branding
• Awareness
• Customer Service
• Education
• Marketing

6. Define goals for Facebook.
• Example
In 2011, we will have 500 fans on
Facebook to interact with about
energy conservation and ways our
company can help.

7. Set-up

8. Setting up the page
• Have a personal Facebook account.
• Find “Create a Page.”
• Add text, art.
• Get 25 fans to earn your custom
URL.
– http://facebook.com/username

9. After page set-up …
• Promote it!
• Check it daily!
• Set up … your schedule!
• Set up … your team!

10. • 10-minute break •

11. Engagement

12. Content
• Go back to your goal: That will
define your content.
• News
• Tips
• Questions
• Greetings

13. Content
• Photos
• Links
• Thanks
• Events
• Reminders
• Promotions
• Videos
• Fun

14. But …
• “How often should I send updates
to our Facebook fans?”
– Too much?
– Too little?

15. Interaction
• Respond to your fans.
– With speed.
– With courtesy.
– With a helpful, positive attitude.

16. Results

17. Metrics are important.
• Is it working?
• If so, what is working?
• What needs to be fixed?

18. Internal metrics
• Likes / fans
• Likes on updates
• Comments on updates
• Demographics
• Page views
• Mentions

19. External metrics
• Referrals to your website
• Customer satisfaction survey
– Customers who are Facebook fans
vs.
customers who are not Facebook fans

20. Plan. Build. Test. Measure.

21. Today’s slides
http://itswa.de/powersouth-slides
wade@wadekwon.com
birminghamblogging.com
@WadeOnTweets