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DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not
bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The
quoted trademarks are property of their owners.
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 1
Electronic Costing & Technology Experts
www.systemplus.fr
21 rue la Nouë Bras de Fer
44200 Nantes – France Phone : +33 (0) 240 180 916 email : info@systemplus.fr
July 2014 – Version 1 – Written by Romain Fraux
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 2
Glossary
1. Overview / Introduction 4
– Executive Summary
– Reverse Costing Methodology
2. Company Profile 7
– Bosch Sensortec
– BMA355 Characteristics
3. Physical Analysis 12
– Synthesis of the Physical Analysis
– Physical Analysis Methodology
– Package 15
– Package Views, Dimensions & Pin Out
– Package Opening
– Package Cross-Section
– TSV
– Redistribution
– ASIC 36
– View, Dimensions & Marking
– Delayering
– Main Blocks Identification
– Process Identification
– Technology node, Capacitors, Memories
– Cross-Section
– Thickness, Metal Layers
– Process Characteristics
– MEMS 51
– View, Dimensions & Marking
– Bond Pad Opening & Bond Pad
– Cap Removed & Cap Details
– Sensing Area Details
– Cross-Section
– Cap & Sealing
– Sensor, Bond Pads
– Process Characteristics
4. Consumer 3-Axis Accelerometers Comparison 81
5. Manufacturing Process Flow 85
– Global Overview
– ASIC FEOL & BEOL Process
– ASIC TSV Via-Middle Process Flow
– ASIC Wafer Fabrication Unit
– MEMS Process Flow
– MEMS Wafer Fabrication Unit
– Wafer-Level Packaging Process Flow & Assembly Unit
6. Cost Analysis 110
– Synthesis of the cost analysis
– Main steps of economic analysis
– Yields Hypotheses
– ASIC 115
– ASIC FEOL & BEOL Cost
– ASIC TSV Cost
– ASIC TSV Cost per Process Steps
– ASIC Total Front-End Cost
– MEMS 120
– MEMS Front-End Cost
– MEMS Front-End Cost per process steps
– MEMS Probe Test & Dicing Cost
– MEMS Wafer & Die Cost
– Wafer-Level Packaging 129
– Wafer-Level Packaging Cost
– Wafer-Level Packaging Cost per process steps
– Total Wafer Cost
– Back-End : Final Test & Calibration Cost
– BMA355 Component Cost
7. Estimated Price Analysis 141
– Manufacturer Financial Ratios
– Estimated Selling Price
8. Consumer 3-Axis Accelero Cost Comparison 146
Contact 148
Bosch BMA355 3-Axis WLCSP Accelerometer
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© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 3
• This full reverse costing study has been conducted to provide insight on technology data,
manufacturing cost and selling price of the Bosch BMA355 WLCSP 3-Axis Accelerometer.
• The BMA355 is a 12-bit digital resolution accelerometer well suited for applications requiring
extremely small form factors.
• With a size of only 1.4mm3 (1.2x1.5x0.8mm), the BMA355 is the smallest MEMS accelerometer on
the market and features 60% volume reduction compared to state of the art 2x2x0.9mm MEMS
accelerometers.
• This size reduction has been made possible by the use of a Through-Silicon Vias (TSVs) in the
ASIC enabling a WLCSP package where all the manufacturing steps are realized at the wafer-
level.
• TSVs structure let us to assume that the vias are realized after the FEOL and before the BEOL
steps, introducing the first MEMS component with TSV Via-Middle process.
• The report is including a detailed technical and cost comparison with state of the art MEMS
accelerometers from STMicroelectronics and mCube.
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 4
The reverse costing analysis is conducted in 3 phases:
Teardown
analysis
• Package is analyzed and measured
• The dies are extracted in order to get overall data: dimensions, main blocks, pad number and pin
out, die marking
• Setup of the manufacturing process.
Costing
analysis
• Setup of the manufacturing environment
• Cost simulation of the process steps
Selling price
analysis
• Supply chain analysis
• Analysis of the selling price
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 5
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 6
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 7
• The die marking includes the logo of Bosch and:
BAA256CB
BOSCH
2012
ASIC Die Marking
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 8
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 9
• The die marking includes:
BOSCH
CMA332M
MEMS Die Marking
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 10
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 11
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 12
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 13
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 14
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 15
Bosch BMA355 3-Axis WLCSP Accelerometer
Return to TOC
© 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 16
Reverse costing analysis represents the best cost/price evaluation given the publically
available data, and estimates completed by industry experts.
Given the hypothesis presented in this analysis, the major sources of correction would lead to
a +/- 10% correction on the manufacturing cost (if all parameters are cumulated)
These results are open for discussion. We can reevaluate this circuit with your information.
Please contact us:
Europe & USA Office
• Yole Développement Headquarter, France: David Jourdan, Sales Coordination & Customer Service, Tel: +33 472 83 01 90, Email:
jourdan@yole.fr
Japan Office
• For custom research: Yutaka Katano, General Manager, Yole Japan & President, Yole K.K.
Phone: (81) 362 693 457 - Cell : (81) 80 3440 6466 - Fax: (81) 362 693 448 - Email: katano@yole.fr
• For reports business: Takashi Onozawa, Sales Asia & General Manager, Yole K.K.
Email: onozawa@yole.fr
Korea Office
• Hailey Yang, Business Development Manager, Phone : (82) 2 2010 883 - Cell: (82) 10 4097 5810
- Fax: (82) 2 2010 8899 – Email: yang@yole.fr
Discover the first MEMS device using TSV in ASIC and WLCSP to reach the smallest size (only 1.4mm3!)
Distributed by Performed by
Glossary
Introduction, Bosch Sensortec Company Profile
Physical Analysis
• Package
 Package Views & Dimensions
 Package Opening
 Package Cross-Section (TSV, RDL)
• ASIC Die
 View, Dimensions & Marking
 Delayering
 Main Blocks Identification
 Process Identification
 Cross-Section
• MEMS Die
 View, Dimensions & Marking
 Bond Pad Opening
 Cap Removed & Cap Details
 Sensing Area Details
 Cross-Section (Sensor, Cap & Sealing)
 Process Characteristics
• Consumer 3-Axis Accelerometer Comparison
(Bosch Sensortec, STMicroelectronics and mCube)
Manufacturing Process Flow
• Global Overview
• ASIC Front-End Process & Wafer Fab Unit
• MEMS Process Flow & Wafer Fab Unit
• WLP Process Flow & Assembly Unit
Cost Analysis
• Yields Hypotheses
• ASIC FEOL & BEOL Cost
• ASIC TSV Cost
• ASIC TSV Cost per Process Steps
• MEMS Front-End Cost
• MEMS Back-End 0 : Probe Test & Dicing
• MEMS Front-End Cost per process steps
• MEMS Wafer & Die Cost
• Wafer-Level Packaging Cost
• Wafer-Level Packaging Cost per Process Steps
• Back-End : Final Test & Calibration Cost
• BMA355 Component Cost
Estimated Price Analysis
Consumer 3-Axis Accelero Cost Comparison
(Bosch Sensortec, STMicroelectronics & mCube)
TABLE OF CONTENTS
Bosch Sensortec BMA355
3-Axis MEMS Accelerometer
REVERSE COSTING ANALYSIS
REPORT BY
COMPLETE TEARDOWN WITH:
• Detailed Photos
• Precise Measurements
• Material Analysis
• Manufacturing Process Flow
• Supply Chain Evaluation
• Manufacturing Cost Analysis
• Selling Price Estimation
• Comparison with last
generation 3-Axis Acceleros
MEMS 3-Axis Accelerometer
148 pages
July 2014
Pdf file
Xls file
PRICE :
Full report: EUR 2,990
After being integrated in the latest Apple’s iPhone in 2013, Bosch is now the
top MEMS supplier according to Yole’s Top 30 MEMS Ranking 2014. This
strong growth is both due to the consumer and automotive businesses of
Bosch.
With a size of only 1.4mm3 (1.2x1.5x0.8mm), the BMA355 is the smallest MEMS
accelerometer on the market and features 60% volume reduction compared to
state of the art 2x2x0.9mm MEMS accelerometers. This size reduction has been
made possible by the use of Through-Silicon Vias (TSVs) in the ASIC, enabling a
WLCSP package. All the manufacturing steps are realized at the wafer-level. This
is the first introduction of a MEMS component with TSV Via-Middle process.
The BMA355 is a 12-bit digital resolution accelerometer well suited for
applications requiring extremely small form factors.
The report is including a detailed technical and cost comparison with state of the
art MEMS accelerometers from STMicroelectronics and mCube.
Discover all the details in the report!
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Bosch Sensortec BMA355 3-Axis MEMS Accelerometer teardown reverse costing report by published Yole Developpement

  • 1. DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners. © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 1 Electronic Costing & Technology Experts www.systemplus.fr 21 rue la Nouë Bras de Fer 44200 Nantes – France Phone : +33 (0) 240 180 916 email : info@systemplus.fr July 2014 – Version 1 – Written by Romain Fraux
  • 2. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 2 Glossary 1. Overview / Introduction 4 – Executive Summary – Reverse Costing Methodology 2. Company Profile 7 – Bosch Sensortec – BMA355 Characteristics 3. Physical Analysis 12 – Synthesis of the Physical Analysis – Physical Analysis Methodology – Package 15 – Package Views, Dimensions & Pin Out – Package Opening – Package Cross-Section – TSV – Redistribution – ASIC 36 – View, Dimensions & Marking – Delayering – Main Blocks Identification – Process Identification – Technology node, Capacitors, Memories – Cross-Section – Thickness, Metal Layers – Process Characteristics – MEMS 51 – View, Dimensions & Marking – Bond Pad Opening & Bond Pad – Cap Removed & Cap Details – Sensing Area Details – Cross-Section – Cap & Sealing – Sensor, Bond Pads – Process Characteristics 4. Consumer 3-Axis Accelerometers Comparison 81 5. Manufacturing Process Flow 85 – Global Overview – ASIC FEOL & BEOL Process – ASIC TSV Via-Middle Process Flow – ASIC Wafer Fabrication Unit – MEMS Process Flow – MEMS Wafer Fabrication Unit – Wafer-Level Packaging Process Flow & Assembly Unit 6. Cost Analysis 110 – Synthesis of the cost analysis – Main steps of economic analysis – Yields Hypotheses – ASIC 115 – ASIC FEOL & BEOL Cost – ASIC TSV Cost – ASIC TSV Cost per Process Steps – ASIC Total Front-End Cost – MEMS 120 – MEMS Front-End Cost – MEMS Front-End Cost per process steps – MEMS Probe Test & Dicing Cost – MEMS Wafer & Die Cost – Wafer-Level Packaging 129 – Wafer-Level Packaging Cost – Wafer-Level Packaging Cost per process steps – Total Wafer Cost – Back-End : Final Test & Calibration Cost – BMA355 Component Cost 7. Estimated Price Analysis 141 – Manufacturer Financial Ratios – Estimated Selling Price 8. Consumer 3-Axis Accelero Cost Comparison 146 Contact 148
  • 3. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 3 • This full reverse costing study has been conducted to provide insight on technology data, manufacturing cost and selling price of the Bosch BMA355 WLCSP 3-Axis Accelerometer. • The BMA355 is a 12-bit digital resolution accelerometer well suited for applications requiring extremely small form factors. • With a size of only 1.4mm3 (1.2x1.5x0.8mm), the BMA355 is the smallest MEMS accelerometer on the market and features 60% volume reduction compared to state of the art 2x2x0.9mm MEMS accelerometers. • This size reduction has been made possible by the use of a Through-Silicon Vias (TSVs) in the ASIC enabling a WLCSP package where all the manufacturing steps are realized at the wafer- level. • TSVs structure let us to assume that the vias are realized after the FEOL and before the BEOL steps, introducing the first MEMS component with TSV Via-Middle process. • The report is including a detailed technical and cost comparison with state of the art MEMS accelerometers from STMicroelectronics and mCube.
  • 4. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 4 The reverse costing analysis is conducted in 3 phases: Teardown analysis • Package is analyzed and measured • The dies are extracted in order to get overall data: dimensions, main blocks, pad number and pin out, die marking • Setup of the manufacturing process. Costing analysis • Setup of the manufacturing environment • Cost simulation of the process steps Selling price analysis • Supply chain analysis • Analysis of the selling price
  • 5. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 5
  • 6. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 6
  • 7. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 7 • The die marking includes the logo of Bosch and: BAA256CB BOSCH 2012 ASIC Die Marking
  • 8. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 8
  • 9. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 9 • The die marking includes: BOSCH CMA332M MEMS Die Marking
  • 10. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 10
  • 11. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 11
  • 12. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 12
  • 13. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 13
  • 14. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 14
  • 15. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 15
  • 16. Bosch BMA355 3-Axis WLCSP Accelerometer Return to TOC © 2014 by SYSTEM PLUS CONSULTING, all rights reserved. 16 Reverse costing analysis represents the best cost/price evaluation given the publically available data, and estimates completed by industry experts. Given the hypothesis presented in this analysis, the major sources of correction would lead to a +/- 10% correction on the manufacturing cost (if all parameters are cumulated) These results are open for discussion. We can reevaluate this circuit with your information. Please contact us: Europe & USA Office • Yole Développement Headquarter, France: David Jourdan, Sales Coordination & Customer Service, Tel: +33 472 83 01 90, Email: jourdan@yole.fr Japan Office • For custom research: Yutaka Katano, General Manager, Yole Japan & President, Yole K.K. Phone: (81) 362 693 457 - Cell : (81) 80 3440 6466 - Fax: (81) 362 693 448 - Email: katano@yole.fr • For reports business: Takashi Onozawa, Sales Asia & General Manager, Yole K.K. Email: onozawa@yole.fr Korea Office • Hailey Yang, Business Development Manager, Phone : (82) 2 2010 883 - Cell: (82) 10 4097 5810 - Fax: (82) 2 2010 8899 – Email: yang@yole.fr
  • 17. Discover the first MEMS device using TSV in ASIC and WLCSP to reach the smallest size (only 1.4mm3!) Distributed by Performed by Glossary Introduction, Bosch Sensortec Company Profile Physical Analysis • Package  Package Views & Dimensions  Package Opening  Package Cross-Section (TSV, RDL) • ASIC Die  View, Dimensions & Marking  Delayering  Main Blocks Identification  Process Identification  Cross-Section • MEMS Die  View, Dimensions & Marking  Bond Pad Opening  Cap Removed & Cap Details  Sensing Area Details  Cross-Section (Sensor, Cap & Sealing)  Process Characteristics • Consumer 3-Axis Accelerometer Comparison (Bosch Sensortec, STMicroelectronics and mCube) Manufacturing Process Flow • Global Overview • ASIC Front-End Process & Wafer Fab Unit • MEMS Process Flow & Wafer Fab Unit • WLP Process Flow & Assembly Unit Cost Analysis • Yields Hypotheses • ASIC FEOL & BEOL Cost • ASIC TSV Cost • ASIC TSV Cost per Process Steps • MEMS Front-End Cost • MEMS Back-End 0 : Probe Test & Dicing • MEMS Front-End Cost per process steps • MEMS Wafer & Die Cost • Wafer-Level Packaging Cost • Wafer-Level Packaging Cost per Process Steps • Back-End : Final Test & Calibration Cost • BMA355 Component Cost Estimated Price Analysis Consumer 3-Axis Accelero Cost Comparison (Bosch Sensortec, STMicroelectronics & mCube) TABLE OF CONTENTS Bosch Sensortec BMA355 3-Axis MEMS Accelerometer REVERSE COSTING ANALYSIS REPORT BY COMPLETE TEARDOWN WITH: • Detailed Photos • Precise Measurements • Material Analysis • Manufacturing Process Flow • Supply Chain Evaluation • Manufacturing Cost Analysis • Selling Price Estimation • Comparison with last generation 3-Axis Acceleros MEMS 3-Axis Accelerometer 148 pages July 2014 Pdf file Xls file PRICE : Full report: EUR 2,990 After being integrated in the latest Apple’s iPhone in 2013, Bosch is now the top MEMS supplier according to Yole’s Top 30 MEMS Ranking 2014. This strong growth is both due to the consumer and automotive businesses of Bosch. With a size of only 1.4mm3 (1.2x1.5x0.8mm), the BMA355 is the smallest MEMS accelerometer on the market and features 60% volume reduction compared to state of the art 2x2x0.9mm MEMS accelerometers. This size reduction has been made possible by the use of Through-Silicon Vias (TSVs) in the ASIC, enabling a WLCSP package. All the manufacturing steps are realized at the wafer-level. This is the first introduction of a MEMS component with TSV Via-Middle process. The BMA355 is a 12-bit digital resolution accelerometer well suited for applications requiring extremely small form factors. The report is including a detailed technical and cost comparison with state of the art MEMS accelerometers from STMicroelectronics and mCube. Discover all the details in the report!
  • 18. ORDER FORMPlease process my order for “Bosch BMA355 WLCSP MEMS Accelerometer” Reverse Costing Analysis:  Multi user license: EUR 2,990* *For price in dollars please use the day’s exchange rate *All reports are delivered electronically in pdf format *For French customer, add 20 % for VAT SHIP TO Name (Mr/Ms/Dr/Pr): ...................................................................................... Job Title: ...................................................................................... Company: ...................................................................................... Address: ...................................................................................... City: State: ...................................................................................... Postcode/Zip: ...................................................................................... Country*: ...................................................................................... *VAT ID Number for EU members: ...................................................................................... Tel: ...................................................................................... Email: ..................................................................................... Date: ....................................................................................... Signature : I hereby accept Yole’s Terms and Conditions of Sale (1) ...................................................................................... DELIVERY on receipt of payment Performed by On line on Yole website: http:/www.i-micronews.com/reports/ Credit Card: Name of the Card Holder: Credit Card Number: Card Verification Value (3 last digits except AMEX: 4 last digits) : Expiration date: By bank transfer: BANK INFO: HSBC, 1 place de la Bourse, F-69002 Lyon, France, Bank code : 30056, Branch code : 00170 Account No : 0170 200 1565 87, SWIFT or BIC code : CCFRFRPP, IBAN : FR76 3005 6001 7001 7020 0156 587 Return order by: • FAX: +33 (0)472 83 01 83 • MAIL: YOLE DEVELOPPEMENT, 75 Cours Emile Zola, F - 69100 Lyon - Villeurbanne Contact: David Jourdan, jourdan@yole.fr, Tel: +33 (0)472 83 01 90 (1) Our Terms and Conditions of Sale are available www.yole.fr/Terms_and_Conditions_of_Sale.aspx The present document is valid 24 months after its publishing date: July 24th, 2014.  Visa  Mastercard  Amex Beginning in 1998 with Yole Développement, we have grown to become a group of companies providing market research, technology analysis, strategy consulting, media in addition to finance services. With a solid focus on emerging applications using silicon and/or micro manufacturing Yole Développement group has expanded to include more than 50 associates worldwide covering MEMS, Microfluidics & Medical, Advanced Packaging, Compound Semiconductors, Power Electronics, LED, and Photovoltaic. The group supports companies, investors and R&D organizations worldwide to help them understand markets and follow technology trends to develop their business. CUSTOM STUDIES • Market data, market research & marketing analysis • Technology analysis • Reverse engineering & reverse costing • Strategy consulting • Corporate Finance Advisory (M&A and fund raising) MEDIA • Critical news, Bi-weekly: Micronews, the magazine • In-depth analysis & Quarterly Technology Magazines: MEMS Trends – 3D Packaging – PV Manufacturing – iLED – Power Dev' • Online disruptive technologies website: www.i-micronews.com • Exclusive Webcasts • Live event with Market Briefings TECHNOLOGY & MARKET REPORTS • Collection of reports • Players & market databases • Manufacturing cost simulation tools • Component reverse engineering & costing analysis More information on www.yole.fr PAYMENT ABOUT YOLE DEVELOPPEMENT Distributed by
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It is done by signing the purchase order which mentions “I hereby accept Yole’s Terms and Conditions of Sale”. “Buyer”: Any business user (i.e. any person acting in the course of its business activities, for its business needs) entering into the following general conditions to the exclusion of consumers acting in their personal interests. “Contracting Parties” or “Parties”: The Seller on the one hand and the Buyer on the other hand. “Intellectual Property Rights” (“IPR”) means any rights held by the Seller in its Products, including any patents, trademarks, registered models, designs, copyrights, inventions, commercial secrets and know-how, technical information, company or trading names and any other intellectual property rights or similar in any part of the world, notwithstanding the fact that they have been registered or not and including any pending registration of one of the above mentioned rights. “License”: For the reports and databases, 2 different licenses are proposed. 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ANY ADDITIONAL, DIFFERENT, OR CONFLICTING TERMS AND CONDITIONS IN ANY OTHER DOCUMENTS ISSUED BY THE BUYER AT ANY TIME ARE HEREBY OBJECTED TO BY THE SELLER, SHALL BE WHOLLY INAPPLICABLE TO ANY SALE MADE HEREUNDER AND SHALL NOT BE BINDING IN ANY WAY ON THE SELLER. 1.2 This agreement becomes valid and enforceable between the Contracting Parties after clear and non-equivocal consent by any duly authorized person representing the Buyer. For these purposes, the Buyer accepts these conditions of sales when signing the purchase order which mentions “I hereby accept Yole’s Terms and Conditions of Sale”. This results in acceptance by the Buyer. 1.3 Orders are deemed to be accepted only upon written acceptance and confirmation by the Seller, within [7 days] from the date of order, to be sent either by email or to the Buyer’s address. In the absence of any confirmation in writing, orders shall be deemed to have been accepted. 2. 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