Facing up to Facebook and Twitter - Social Networking Issues for HR
Presented by Anna Denton-Jones of http://www.mdjlaw.co.uk at the Yolk HR Insight Sessions.
1. Achieving fair dismissals
and protecting yourself
Facing up to Facebook and Twitter
Anna Denton and Jenny Jones
Social Networking Issues for HR
27th November 2007
Anna Denton‐Jones
employment law & training
4. Recruitment
• Nothing to stop you from checking publicly
available material
• Widely considered not to be good practice
– Undermines what you say about equal opps
monitoring
– Exposure to discrimination?
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10. Case study ‐ IP
• Suzi in HR has trained as an internal workplace
mediator paid for by her employer. She
develops lots of precedent documents
including a mediation checklist and a
mediation agreement.
• Suzi is a member of a Forum run by the CIPD
where members chat and share best practice.
She offers her guide to anyone who wants a
copy.
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12. Case study
• Employee who raised a grievance
signed a compromise agreement with
a confidentiality clause in it then
breached it by posting on Facebook
that he had “made the company pay”.
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16. Case study
• A bar man at a hotel in Swansea notices the captain
of a rival team in the hotel.
• He posts derogatory comments about this person on
Twitter to his friends.
• His comments are then retweeted by his friends to
their friends. A famous commentator with 21,000
followers picks up on the thread and sends this to all
of them too.
• From the comment it is clear where he worked.
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17. What about our reputation?
• Libel and defamation actions open to you just
the same as if the comment was published
eg:‐ in the newspaper
• Damage trust and confidence with employee:
discipline and dismissal are open to you
• Distinction between defamation and
comments tending to disparage or simply
opinions which you don’t like
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22. Concerns about use during
working time
• You are entitled to prevent staff
using your equipment for personal
use or set boundaries such as
use only in breaks.
• If usage is in breach of your policies
then you will be able to discipline
• Could we monitor what is happening instead?
• Increasing use of mobiles
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23. Bullying and Harassment issues
• Two employees have a friendship/relationship
outside work which turns sour.
• They then start using text messages and FB to
send messages outside work.
• This outside of work conduct starts to affect
what is going on in work.
• How do you deal with this?
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25. Sickness case studies
• The employee called in sick but her Facebook
updates suggested she was having a spray‐tan
and hair done for a big weekend away
• Employee on long‐term sick but Facebook
betrays that they are running their own
business sideline
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30. Key ingredients continued
• Appropriate measures regarding:‐
– Use of your IT resources
– Your Intellectual Property, confidential and privileged
information
– Use of third party’s intellectual property and
protecting their privacy and confidentiality
– Prohibiting bullying and harassment and
discrimination
– Prohibiting negative comments about the
organisation, staff, business contacts and competitors
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32. Key ingredients continued?
• Clear rules on offensive and discriminatory
comments and consequences
• Make clear extent, reasons and nature of
monitoring ‐ monitor that rules consistently
applied
• Guidance on how to use social media for the
organisation’s benefit
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