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Google+ Authoriship Setup
1.
Google+ Authoriship Setup
Guide By Egor Pervuninski Copyright © 2008-2012 Eneset Group. All Rights Reserved. Check out more traffic and SEO strategies, shortcuts tricks and tools at: http://seobla.st/blog
2.
Copyright © 2008-2012
Eneset Group All Rights Reserved. No part of this publication may be reproduced in any form or by any means, including scanning, photocopying, or otherwise without prior express written permission of the copyright holder. Trademarks are property of their respective owners. Disclaimer and Terms of Use: The Author and Publisher has strived to be as accurate and complete as possible in the creation of this book, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Author and Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. As with any business endeavour, your results may vary and will be based on your individual capacity, business experience, expertise, desire and uncontrollable rapidly changing factors inherent with any Internet-based effort. The Author and Publisher make no guarantee concerning the level of success you may attain and are not responsible for your actions. This content of this book is intended to be for informational purposes only and is not intended for use as a source of legal, business, accounting or financial advice. You are advised to employ your own due diligence when it comes to making business decisions. All material, information, services, and products provided in this book should be independently verified by your own qualified professionals. If you choose to purchase products through any links provided in this book, the Author and Publisher may make a commission. By choosing to purchase a product through one of these links, you acknowledge that you are aware that compensation may be received by the Author and Publisher. First Edition, November 2012 Copyright © 2008-2012 Eneset Group | Google+ Authoriship Setup Guide 2
3.
Table of Contents Google+
Authoriship Setup Guide ...................................................................... 1 Introduction ....................................................................................................... 4 Configuring personal Google+ profile ................................................................ 5 Scenario #1: Mister James Bond has only authored a single post ................... 8 Scenario #2: Mister James Bond as a sole author ........................................... 9 Configuring Google+ business page ................................................................. 11 Testing ............................................................................................................. 15 Tips and Tricks ................................................................................................. 16 Conclusion ....................................................................................................... 17 Copyright © 2008-2012 Eneset Group | Google+ Authoriship Setup Guide 3
4.
Introduction As of 2012
Google starts to employ a personalised search and knowledge graph technologies. As a website owner you ought to embrace the new technology for at least one of the following reasons: Set yourself apart from spammers and amateurs Establish yourself (or your marketing persona) as an expert in selected field Establish your website authority Improve your search result listing click-through ratio This report covers two authorship setups. One with a single author website (global authorship tag) and another is with multiple authors (authorship tag on pages). I will call the website we are configuring the authorship tagging for a target website. Copyright © 2008-2012 Eneset Group | Introduction 4
5.
Configuring personal Google+
profile Personal profile identifies you (or a marketing persona you use) as an individual. Think about it as Google’s version of a personal Facebook account. You will have a home page similar to Facebook wall with a stream of posts from your circles (Google+ version of friend lists). You will also be able to post videos, images and, of course, text updates. However, the most important part of personal profile for us is a contributor section where you can specify the list of websites you are posting to. As a reward, Google will show a profile image under the post ranking in the search results page. Before you configure personal Google+ profile you need to create a Google account. So, if you don’t have one already, head over to http://plus.google.com and sign up for one. Make sure you upload a headshot photo, minimum 250x250px. To illustrate the point I’ve just created an account for Mister James Bond. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 5
6.
I am going
to cover two scenarios. In the first scenario Mister James Bond has only authored a single post and in the second scenario Mister James Bond is the sole author of all posts and pages on the website. Regardless of the scenario, first step is to edit your personal Google+ profile and add a target website to Contributor To section. Head over to http://plus.google.com, select an about page and click Edit Profile. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 6
7.
Scroll down and
select Contributor To section. Add a link to your target website. After that, click Finish Editing to complete personal Google+ profile configuration. Believe me or not, this is all that you need to do to configure personal Google+ profile. You can go ahead and add as many details as you like but this is the only step required for linking. As a result, you profile will look like this. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 7
8.
Now, let’s configure
the target website. Scenario #1: Mister James Bond has only authored a single post In this scenario I am going to add a new post to the blog and attribute the authorship of this post to Mister James Bond. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 8
9.
As you can
see, I simply added a little author reference at the end of the post and I created a hyperlink back to Google+ personal profile page with added ?rel=author at the end. If you put a post URL in Google Structured Data Testing Tool (see Testing section below) you will see the verified authorship confirmation. Scenario #2: Mister James Bond as a sole author This is an easier scenario as all you need to do is to put a link to personal Google+ profile to blog footer or sidebar and all pages that use the same template will have a reference to the Google+ profile and thus have authorship setup. If you don’t know what to choose, I recommend you use this scenario as it is easier to set up, you don’t need to remember to tag every page and all of your target website pages, including the home page, might get a picture in the search results benefits. I’d like to use sidebar widgets, those widgets that are used to reference social networking profiles like the following. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 9
10.
The Google+ link
points to personal Google+ profile. For example, I added Google+ button with a link to a personal Google+ profile to the sidebar widget. The result of verification should look the same for any page of the website. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 10
11.
Configuring Google+ business
page Google+ business page is similar to Facebook pages feature. You can create one or many business pages for different businesses and websites but you only supposed to have a single personal Google+ profile. You will be able to post videos, images and text updates to Google+ page as well as specify your business address, hour of operation, contact email and phone numbers. These Google+ business pages are meant to replace old Google Places listing. You don’t necessarily need to have a business to create a page. You may create a page for a product or brand, a movie or a band, company or any organisation and simply for a website. Let’s create a page for a Jame’s website now. In your Google+ account select Pages and Create New Page. I normally choose Product or Brand and Website as a category. At the end of the day you are actually going to create a Google+ page for website, aren’t you. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 11
12.
On the next
page, type your website title and address and agree to Google+ terns of service. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 12
13.
One the next
page simply click Finish and then select About from the menu. You Google+ business page is now ready. Feel free to upload a profile image (it will not be show in the search results so you can use logos). After you finish, last step is to link the website. So, click Link website. Google+ will provide you with a snippet of code you need to put on your target website home page. Do not close this window until you put the code on your website. I’d like to use WordPress widgets to add the code to the website but any method will do. Here is an example. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 13
14.
I copied and
pasted the code to the sidebar widget. The publisher information should appear in Google Structured Data Testing Tool when you test your website URL. At this stage you will have linked your personal Google+ profile as well as Google+ page to your target website. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 14
15.
Testing To test your
set up at any time, use Google Structured Data Testing Tool. 1. Open http://www.google.com/webmasters/tools/richsnippets 2. Type your website URL 3. Confirm that author and publisher are now verified Copyright © 2008-2012 Eneset Group | Testing 15
16.
Tips and Tricks
1. Always use a link to your personal Google+ profile when you post a guest blog post Add a blog you are going to guest post at to Contributor To section of your personal Google+ profile. Then, add a link with your name pointing to your Google+ profile using rel=author in addition to any other links. This will allow Google to establish a track record of your online activities and improve your rank as an author. The goal is to have an established trusted author profile so your new posts (tagged with your rel=author link) will automatically be more trusted. 2. Carefully choose your marketing personal and photo As a personal Google+ profile photo will likely to appear in search results page, select your image and marketing personal carefully. Attractive girl picture tend to increate click-through ratio on your search result listing and official suite-and-tie or uniform images are recommended for professional services. Copyright © 2008-2012 Eneset Group | Tips and Tricks 16
17.
Conclusion There’s no reason
for you not to do it today. It is still quite new. Your competitors are probably not using it yet. It will increase traffic without increasing your search result position and will help you to establish your website authority as well as a trust rank of your chosen marketing persona. Copyright © 2008-2012 Eneset Group | Conclusion 17
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