Guido Ghedin – An eye on China

AN EYE ON CHINA

Young Digital Lab - Milan, March 14-15 2013

A VIEWPOINT ON
DIFFERENT
DIGITAL LANDSCAPES


INDIA
Biggest country on Facebook by 2015.
source: BusinessWeek, 2012


PHILIPPINES
Over 93% of Internet users are on Facebook.
source: Social Bakers


INDONESIA
2.4% of all tweets come from Jakarta.
source: Semiocast, 2012


SWAZILAND
92,5% of users access Facebook from a phone.
source: Social Bakers


In Russia, Vkontakte has 45 million users.
Facebook just reached 7,5 million users.

Facebook took 5 years to pass Mixi in Japan.
LINE mobile app took 1 year to pass both.

OVERPEOPLE
BILLION
1.3


500 MILLION
UNDER 30


OVER 550 MILLION
INTERNET USERS


SHENZHEN IS THE
MOST CONNECTED CITY


1.1 BILLION
MOBILE USERS


OVER 350 MILLION
3G/SMARTHPONE USERS


50M TO 200M 3G USERS
IN ONE YEAR (2011-2012)


97% OF YOUNG/URBAN
USE INTERNET VIA PHONE


And they are not on Facebook.


SHARE!

DIGITAL LANDSCAPE IN CHINA:
THE THREE GIANTS


SEARCH BAIDU
92% of the market share

ECOMMERCE ALIBABA
with Taobao & Tmall

GAMING TENCENT
& MESSAGING QQ app has 700M users


SOCIAL MEDIA IN CHINA:
A QUICK INTRO


SINA WEIBO
the main social network: over 300M users

plus
YOUKU + TUDOU
video sharing platform(s)

WEIXIN/WECHAT
Tencent’s mobile messaging & social ntwk app

RENREN
a social network founded in 2005 (over 100M users)

KAIXIN001
another social network with over 100M users


LET’S PLAY A LITTLE GAME


RenRen


Youku


DianDian


Mogujie


Sina Weibo

#EyeOnChina

TuDing


Douban


PaPa


Taobao


WeChat


PinFun


HOW ABOUT THE WALL?


source: gizmodo


source: en.greatfire.org


JUNE 4th


MAY 35th


18th NATIONAL PARTY CONGRESS
(十八大 Shíbā dà)


SPARTA
(斯巴达 Sībādá)


HOW ABOUT MARKETING?


45% believe primarily on web-based reviews.
of consumers

77% think social media make a brand attractive.
of consumers

80% consumers in China are under 45.
of luxury


THE WEI WAR


THREE CASE HISTORIES


vimeo.com/48589953


THANKS!
@guido_ghedin


Guido Ghedin – An eye on China

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