YDL Milano || May 23rd + 24th

1. Young Digital Lab - May 23rd/24th 2013
Guido Ghedin

2. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
Young Digital lab
May 23rd/24th 2013

3. DIGITAL IN THE BRICS
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WHERE ARE WE GOING?

4. SOURCE: L2 THINK TANK
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5. SOURCE: L2 THINK TANK
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6. CONSUMERS IN CHINA
ARE UNDER 45
80% OF LUXURY
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8. RUSSIA
INDIA
CHINA
BRAZIL
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10. ON FACEBOOK
2ND BIGGEST COUNTRY
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11. ON TWITTER
2ND BIGGEST COUNTRY
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14. 560 MILLION
PEOPLE UNDER 25
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15. 15% OF THE
THE INTERNET
REACHED BY
POPULATION
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16. BY 2015
BIGGEST COUNTRY
ON FACEBOOK
SOURCE: THE BUSINESS WEEK
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17. Asian Facebook users
Rest of the world
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20. 80 MILLION INTERNET USERS
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21. MOST ACTIVE ONLINE POPULATION.
10 HOURS/MONTH IN 2010
SOURCE: COMSCORE
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22. A COMPLEX DIGITAL SCENARIO
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23. ODNOKLASSNIKI
huge social network in the Runet
SOCIAL VKONTAKTE
main social network in the Runet
YANDEX
main Search Engine in the Runet
SEARCH
LIVEJOURNAL
main blogging platform in the Runet
BLOG
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24. About 60%
of the Runet Search Market
About 25%
of the Runet Search Market
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25. 190M (45M active) 7,5M active 2 to 3M30M active
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32. BILLION PEOPLE
OVER 1.3
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33. UNDER 30
500 MILLION
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34. OVER 550 MILLION
INTERNET USERS
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35. WHICH IS THE MOST
CONNECTED CITY?
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36. SHENZHEN IS THE
MOST CONNECTED CITY
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37. 1.1 BILLION
MOBILE USERS
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38. OVER 350 MILLION
3G/SMARTHPONE USERS
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39. IN ONE YEAR (2011-2012)
50M TO 200M 3G USERS
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40. WHAT IS THE
BEST PART?
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41. They are not on Facebook.
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42. SHARE!
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43. TENCENT
QQ app has 700M users
GAMING
& MESSAGING
ECOMMERCE ALIBABA
with Taobao & Tmall
BAIDU
92% of the market share
SEARCH
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May 23rd/24th 2013

44. SINA WEIBO
the main social network: over 300M users
YOUKU + TUDOU
video sharing platform(s)
KAIXIN001
another social network with over 100M users
WEIXIN/WECHAT
Tencent’s mobile messaging & social ntwk app
RENREN
a social network founded in 2005 (over 100M users)
&
+
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45. LET’S PLAY A LITTLE GAME
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46. RenRen
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47. RenRen
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48. Youku
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49. DianDian
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50. Mogujie
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51. TuDing
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52. WeChat
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53. WeChat
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54. PinFun
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55. PinFun
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56. VS.
THE WEI WAR
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vimeo.com/64545106‎

62. THE GREAT WALL
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64. SOURCE: GREATFIRE.ORG
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65. MAY 35th
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66. JUNE 4th
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67. Young Digital lab
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68. THANKS!
(SEE YOU TOMORROW)