Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
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Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
- 1. SOCIAL MEDIA ANALYTICS E MISURAZIONE DEI RISULTATI MARCO PEZZANO TRA ROI, ROE E ROC --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 2. ROI ROE ROC RETURNONINVESTMENT RETURNONEQUITY RETURNONCAPITAL FORMULEVECCHIESCENARINUOVI --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 3. ROI RETURN ON INTERACTION --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 6. ROE RETURN ON ENGAGEMENT --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 7. RETURN ON ENGAGEMENT --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 8. ROC RETURN ON CONVERSATIONS --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 9. RETURN ON CONVERSATIONS --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 11. FACEBOOK INSIGHTS RADIAN6 API GOOGLE ANALYTICS --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 13. OPTI MIZA TION TIPS&TRICKS Website Optimizer --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 14. BIT.LY METRICS --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 15. MAIL CHIMP SOCIAL PRO --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 16. GOOGLE WEBSITE OPTIMIZER --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
- 17. Find me on QUES marcopezzano.com hello@marcopezzano.com TIONS? @marcopez facebook.com/marcopezzano --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com