This document outlines a marketing plan to raise awareness of spiritual emergencies and reduce stigma around hearing voices. It proposes using daring slogans like "Slyším hlasy" (I hear voices) and the motto "Je normální být nenormální" (It's normal to be abnormal). Tactics include creating a video with real client stories to share on social media, partnering with a clothing brand to sell merchandise, and installing a "whispering tram stop" with voices referring people to their website for information. The goal is to help people understand that abnormal experiences don't always mean psychiatric issues and to financially support the organization through creative promotion and partnerships.

1. SLYŠÍM HLASY
Milena Lakomá, Libuše Machalíková - MMS Communication

2. OBSTACLES
● People are not familiar with the
concept of spiritual emergency
● Prejudice towards non-traditional
ways of treatment
● Distrust of the name associated
with spirituality
SOLUTION
● Raise awareness using several
communication channels
● Make the experiences connected
with spiritual emergency feel
more normal
● Using daring slogans like “Slyším
hlasy” to bring more interest
INSIGHT

3. To let people know that it is normal to have
abnormal experiences and that hearing voices
or having any other similar symptoms doesn’t
always have to mean you are bound to end up
in a psychiatric hospital
MAIN IDEA

4. EXECUTION
Video with real
stories told by real
clients shared
through social media
and influencers
Branded tram stop
with a speaker
whispering to
passersby, referring
to the website
Cooperation with
ZOOT’s collection
DOBRO. selling
creative t-shirts and
other merchandising
Interviews with
Diabasis member on
radio show, PR
articles on popular
news servers
#slyšímhlasy
#jenormálníbýtnenormální

5. Je normální
být nenormální! SLYŠÍM HLASY!
Co-creating t-shirts with ZOOT. for their DOBRO. collection
to secure stable financial income on longterm basis
Free give-away of the t-shirts to infuencers to support the
sales in the beginning
Creative “funny” motives using mostly the slogan
“Slyším hlasy” or the motto “Je normální být nenormální”
ZOOT. COOPERATION

6. #slyšímhlasy
Podpoř nás!
Whispering TRAM STOP
Branded tram stop with a speaker placed in the CLV
Different whispers and voices coming out of the CLV
will catch attention - passersby could read about the
needed support and visit the website through their
phones for more information
The voices would be using real things that Diabasis
clients heard inside their heads

7. VIDEO:
VIDEO AND SOCIAL MEDIA
● will be created from real stories of Diabasis clients
● will be shared via Diabasis social media profiles
● will include information about the needed financial support
● will be linked to the Diabasis website
Video is an ideal tool for building awareness and has viral potential.

8. SUMMARY
Budget: no costs
ZOOT. cooperation: DOBRO. is supporting various non-profits in different areas
Tram stop: Barter with JCDecaux
Video creation: Barter
Social media: Viral potential
Influencers: Barter / good will
PR articles, radio: Barter
ZOOT.
ČR1
RADIOŽURNÁL
-
ROZHOVOR
Timeline:
iDNES.cz
Novinky
PR