Yl17 media 18_gml vše

1. 2 GOALS, 2 AUDIENCES
MONEY
• CSR, PR AND MARKETING
DEPARTMENTS
• Reachable decision-makers
• Inclined to get distracted
AWARENESS
• PSYCHOTHERAPISTS, PSYCHOLOGISTS,
PSYCHIATRISTS
• They want clients
• And to help them properly

2. THE BIRD EXPERIMENT

3. INSIGHT
People are desperately trying to find connections.
They fail utterly though…

4. BUDGET
ACTIVITY COST
WORKSHOP TIME
ADRESSING TIME
PRINT SPONSORSHIP
TIME MONEY
QUALITY

5. LET‘S CONNECT IT TOGETHER

6. THE COURSE OF ACTION
PHASE 1
DIRECT MAIL WEB SPONSORSHIP
CSR DEPARTMENTS

7. THE COURSE OF ACTION
PHASE 2
DIRECT MAIL WEB WORKSHOP PARTNERSHIP
PSYCHOTHERAPISTS

8. WEB ADJUSTMENT
• Non-profit organisation
• Healing without drugs
• Free diagnostics
SIMPLE STUPID LANDING PAGE

9. WHY WILL IT WORK?
• Incentive to understand the basic problem
• One of five will experience it
• Other four have a friend who will

10. DID IT „CLICK“?