Young Lions Czech Republic 2018 Media category - Team 22

1. WE ARE WHAT’S WRONG WITH CZECH ADVERTISING

2. ADVERTISER CREATIVE

3. MEET ROI
THE ONE AND ONLY AFRO-AMERICAN POLAR BEAR

4. CROWD-FUNDING KICKSTARTER
CAMPAIGN FOR ROI’S HABITAT
FACEBOOK
TINDER
CARETAKER INTERVIEWS
INSTAGRAM
YOUTUBE CHANNEL
TWITTER

5. AFTER MONEY HAS BEEN RAISED AND AWARENESS GAINED,
AKA & LIONHEARTED REVEAL THE METAPHOR
“EVEN A BEAR CAN BRING GREAT ROI, WHEN YOU
LOOK AT IT FROM MORE CREATIVE PERSPECTIVE”
*the money goes to actual bear’s den

6. THE AFROAMERICAN POLAR BEAR STANDS AS AN IMPERSONIZATION
OF EFFECTIVE CREATIVITY AND IT’S A NEW TERMINUS TECHNICUS.
APB IS A DISRUPTION. A COMPLETELY DIFFERENT POINT OF VIEW.
IT’S THAT SOMETHING NOONE HAS EVER SEEN BEFORE.
IT’S THAT SOMETHING THAT BRINGS THE MONEY BACK.
THE ROI IS STRONG WITH THIS ONE.

7. MD
Tools, tips, tricks, from APB to great ROI.

8. CREATIVE
THE ONES WHO ALWAYS CREATE, MAKE IDEAS…
(and also scroll their newsfeed, watch videos and chat via internal tools)
WE APPROACH THEM WHERE THEY ALWAYS ARE AND REMIND
THEM TO STRIVE FOR APB & ROI DURING THE DAY:
CHALLENGING SLACK BOT EXTENSION WILL MOTIVATE THEM.
A TEDDY APB ROI WILL LIVE WITH THEM IN THE OFFICE.
DON’T FORGET – THE RIGHT APB’S NAME IS ROI.
existing ROI’s channels

9. COSTS
50 000 KČ MEDIA
150 000 KČ PRODUCTION
ONGOING CONTENT
SUPPORTED BY PARTNERS
FIRST MEASURABLE GOAL
100 BIG ADVERTISERS START
INCLUDING APB INTO BRIEFS
WITHIN FIRST 3 MONTHS
LONGTERM GOAL
CAMPAIGNS WITH BETTER ROI
BRINGING MORE MONEY INTO
MARKETING DEPARTMENTS