This document outlines a campaign plan for pediatric palliative care with the goal of raising awareness and overcoming stigma. The campaign is called "What Comes Next?" and will use guerilla marketing tactics like graffiti and placement in public spaces to generate intrigue before revealing the campaign's purpose on World Hospice and Palliative Care Day. The campaign aims to better inform physicians, families, authorities, and the public about palliative care options. It will activate healthcare leaders and define ambassadors to publicly support the issue. The timing spans September to March with a peak during the reveal in October. The expected results include generating buzz, viral sharing, and overcoming taboos around pediatric palliative care.