The document proposes a program to make music classes more fun and engaging for teenagers by having students turn their teacher into a rock star. Students would choose a popular song, dress their teacher as a famous musician like Freddie Mercury, and make a music video of their "band" performing the song with the teacher as the lead singer. Videos would be submitted to a contest for a chance to perform in a final concert broadcast on TV. The goal is to motivate students and reduce their fear of failure by adding a fun, creative element to music classes.

1. WE WANT TO MAKE
TEENS WILLING TO
ACTIVELY PERFORM
MUSIC. WHY DON´T
THEY ALREADY?
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2. REMEMBER YOURSELF
AS A TEENAGER?
NOTHING HAVE CHANGED
MUSIC
CLASSES
WERE
BORING
TEACHERS
WERE
SUPER-
SERIOUS
TO PERFORM
PUBLICLY
FELT
AWKWARD
STRESSED
THAT PEOPLE
WOULD LAUGH
AT ME
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3. MUSIC IN YOUR HEART:
„MAKE YOUR TEACHER
FAMOUS ROCKSTAR!“
YOU AS A CLASS CHOOSE ONE POPULAR SONG (WE WILL ROCK YOU).1
DRESS UP YOUR TEACHER LIKE THE MAIN PROTAGONIST (FREDDIE MERCURY).2
MAKE A MUSIC VIDEO OF YOUR BAND (CLASS) PERFORMING THE SONG
WITH YOUR MAIN STAR – THE TEACHER3
SUBMIT YOUR VIDEO TO THE CONTEST AS A JAN „MERCURY“ NOVÁK & HIS QUEENS
AND GATHER SUPPORT FOR YOU AND YOUR STAR4
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4. MOTIVATION IS THE KEY!
„LET’S SHOW THAT MY MUSIC
LESSONS CAN BE FUN.“
„LET THE PUPILS TRY TO
PERFORM THE MUSIC WITHOUT
THE FEAR OF FAILURE.“
„LET’S MAKE SOME FUN OF
(WITH) TEACHER – LET’S FIND
OUT HOW HE WOULD LOOK LIKE
LADY GAGA…„
„NEVERMIND IF WE DON’T WIN –
THE BEST PART WAS SEEING
OUR TEACHER DO MOONWALK
AS MICHAEL JACKSON!“
TEACHER STUDENT
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5. INVOLVE ACT
SUBMITTING INTRO VIDEOS
– MAKING TEACHERS STAR
VOTING
– FINAL VIDEOS
CONTEST
OPENING
START OF
THE VOTING
FINAL
CONCERT
INTRO
HOW TO MAKE THIS
HAPPEN?
DISCOVER SHARE
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6. BECOME AWARE
OF COMPETITION
DISCOVER
DO YOU WANT TO SEE YOUR
TEACHER DRESSED LIKE LADY
GAGA?
DOES YOU
TEACHER
LOOK LIKE
JUSTIN
BIEBER?
ÓČKO TV CHANNEL – TRAILERS
ON TV SHOW ABOUT PROJECT
AND COMPETITION ITSELF
FOCUS ON: LAUNCHING INFORMATION CAMPAIGN USING BROADREACH MEDIA LIKE MAFRA, OČKO TV
AND ITS SOCIAL CHANNELS, TEASING AT SCHOOLS VIA MŠMT BULLETINS AND TV SPOTS AND
PROMOTING THE TEACHERROCKS.CZ WEBSITE CONTAINING ALL INFO, POPULAR SONGS & LYRICS ETC.
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7. SUBMIT YOUR
APPLICATION
INVOLVE
GET INSPIRED IN
EDUCATIONAL VIDEOS BY
ÓČKO TV AND CHOOSE
YOUR SONG
UPLOAD VIDEO
INTRODUCING YOUR
NEWBORN STAR &
BAND
WATCH ÓČKO TV SHOWS
ABOUT COMPETITION
FOCUS ON: GAINING PARTICIPANTS IN 4-STEP PROCESS – LET THEM SIGN IN , SELECT WHETHER THEIR
TEACHER SHOULD BE MICK JAGGER, TOMÁŠ KLUS OR MADONNA :) , SELECT THEIR SONG AND MAKE A
VIDEO OF HOW THEIR ORDINARY TEACHER IS BECOMING THE FAMOUS ROCK STAR (WITH THEIR HELP)
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8. CREATE AND SHARE
YOUR VIDEOS
ACT &
SHARE
FOCUS ON: MAXIMIZING THE VIRALITY & REACH OF THE PROJECT - INDIVIDUAL PARTICIPANTS SHARING
AND PROMOTING THE VIDEO OF THEIR ROCKSTAR AND BAND.
UPLOAD FINAL VIDEO
& COLLECT LIKES
LET WINNERS ROCK
IN THE FINAL CONCERT
BY OCKO TV!
SHARE YOUR VIDEO
BOOST YOUR SOCIAL
SUPPORT
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9. AS A RESULT
YOU CAN
MAKE THIS:
OUT OF THIS…
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10. BREAK THE ROUTINE OF YOUR MUSIC CLASSESPROBLEM:
SOLUTION: MAKE YOUR TEACHER A ROCK STAR!
MESSAGE: DON’T BE AFRAID OF FAILURE AND HAVE FUN
WITH YOUR STAR AND HIS BAND
TOUCHPOINTS: WEBSITE, SOCIAL NETWORKS, MAFRA PACK,
ÓČKO, MINISTRY OF EDUCATION, SCHOOL EVENTS
DISCOVER
THE
COMPETITION
INVOLVE
YOUR
TEACHER &
CLASS
ACT
& CREATE
YOUR
VIDEOS
SHARE
YOUR
FEELINGS
15 - Mindshare - team 2