TEAM 18
KIDS ARE
THE FUTURE
BUT…
HOW CAN WE MAKE THEIR
FUTURE BETTER?

INSI GHT
Children psychiatry is not a popular
specialization among the Czech medical
students, due to many di
ff
erent reasons.
AND WE MUST CHANGE THAT!
T
E
A
M
1
8

Raise awareness in Czech public opinion about the
shortage of children and adolescent psychiatrists and try
to convince medical students to specialize in that area.
STRATEGY
T
E
A
M
1
8

We will send the prescriptions to the medical
students, so they will realise how much the children
and adolescents from Czech Republic need them.
ID EA
T
E
A
M
1
8

We will invite the public for the opening of a
fake hospital. At the end of the opening, we
will announce that the hospital can't be
really opened due to the lack of children
psychiatrists and announce the campaign to
solve this issue.
1ST PHASE
#Prescribing!eFuture
HOSPITAL
T
E
A
M
1
8

kapka_nadeje
Public will fill in the prescriptions with their
wishes for the future doctors on SoMe,
website or in outdoor and share it with
#prescribingthefuture.
2ND PHASE
#Prescribing!eFuture
HOSPITAL
T
E
A
M
1
8

We will send the prescriptions to the
medical students, so they will realise how
much the children and adolescents from
Czech Republic need them.
3RD PHASE
#Prescribing!eFuture
HOSPITAL
T
E
A
M
1
8

1ST PHASE
23RD APRIL 9TH MAY
3RD PHASE
2ND PHASE
24TH APRIL 8TH MAY
TIMELINE
PR
SoMe
HOPE HOSPITAL
OPENING #PRESCRIBINGTHEFUTURE STUDENTS GET THE
PRESCRIPTIONS
Direct mailing
Outdoor
Landing page
T
E
A
M
1
8

Czech medical
students do not want
to specialize in Children
psychiatry.
Creating a hospital that
will never open and
create prescription to
encourage medical
students.
Raise awareness and
make medical students
specialize in Children
psychiatry.
I NS IGHT IDEA STRATEGY
#Prescribing!eFuture
HOSPITAL
SUMMARY
T
E
A
M
1
8