Young Lions CZ 2023 | MEDIA 19
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Young Lions CZ 2023 | MEDIA 19
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Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz
Young Lions CZ 2023 | MEDIA 19
- Addadropofpride
- AsituationintheCzechRepublicbasicallylookslikethis Suicidalthoughts amongyoungsters havesinceyear 2017increased 2x Insteadofdealing withmental healthissues Czechsprefferto avoid thetopiccompletely Andevenifthey decidetofind professionalhelp, waitingperiodis upto 8months Becausetheratio betweenchild psychiatristsand childrenwho needthemis 6to100k
- Meanwhile peopleintheCzechRepublic Wouldyoufeelproudto announceamongstthese peoplethatyouare becomingachild psychiatrist? Buthowwouldyoufeel abouttellingthemthat insteadyouare... probablynot Source:idnes.cz,http://bitly.ws/C5f9
- BECOMING A SUPERHERO? CHILD PSYCHIATRIST
- Helping children JOB DESCRIPTION Saving lives Being challenged Working in dynamic environment Being admired Would you feel proud to apply? Good, because these youngsters need their superheroes. But one superhero can't save lives alone. HOW TO LET OTHER SUPERHEROES KNOW THEY ARE NEEDED?
- IDEA: WE NEED A HERO! Youngsters will deliver the message themselves through the original videoclip. A song will be inspired by Holding out for a hero (Bonnie Tyler) with Czech lyrics. We want to approach young Czech artist Mikolas Josef to compose the song and children's choir (e.g. Rolnička) to perform it in costumes. Video will include statistics to raise awareness as well. Main goal: to deliver a clear message to medical students that heroes are needed, child psychiatrists are heroes to these children and that is the biggest reward they can get from a job!
- EXECUTION: TAKING OFF THE CAPE! PR SUPPORT SOCIAL MEDIA COVERAGE (KAPKA NADĚJE, INFLUENCERS) CONCERTS, FESTIVALS
- TIMING June July August September October Song PR coverage, Social Media, Influencers Events, festivals 1.6. children's day 10.10. world mental health day May
- Medical students General public Only 5% of students consider to be Children´s Psychiatrist There are only 6 specialists per 100k children Break a stigma about child psychiatrist´s occupation by making it a dream job TARGET GROUP INSIGHT STRATEGY AIM SUMMARY Raise an awareness about lack of "heroes" and children´s mental health issues by the videoclip