Young Lions Czechia
Creative Competitions & Unique Training Programme
MEDIA | DIGITAL | PR | PRINT | MARKETING
The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions.
It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers.
Young Lions develop ambition and the ability to create excellent communications solutions.
We can call them the national championship for brand communication professionals aged 31 or under*.
They provide a unique opportunity to develop creative and personal excellence.
COMPETITIONS
The only platform where young professionals can find out how good they are compared to their peers.
Coveted award closely watched by the whole industry.
Success accelerates career development.
Develop a healthy ambition.
TRAINING PROGRAMME
Powerful learning through experience by working under time pressure.
Provides invaluable group and individual feedback sessions.
Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting.
Enhances ability to create excellent solutions.
www.younglions.cz
2. -symbolism-
TRAIN is...
the WAY...
...the WAY is about the decision to BOARD...
...BOARDing is about the FINAL STATION...
...FINAL STATION means sharing the same DIRECTION...
...sharing the same DIRECTION creates UNITY...
...UNITY is about being TOGETHER...
TOGETHER we are stronger.
4. these passengers are already on the train
we will be your LOCOMOTIVE driver
(competitive advantage, reducing the cost of
capital, improving the company's image and
reputation)
design of the web section
#VYJÍŽDÍME
interactive map with reservations and free seats
reasons why to get on board
(about ZLK)
(information about them)
5. to reach the target group?
attract attention in 3 STEPS
mystery green locomotive in public space
HOW
1.
6. post about iniciation on
LinkedIN
with the link on the ZLK website
2.explanation
re-post from huge companies
"We are already on the
board"
7. invitations for SMEs: through the
letters, mail, social media event,
new web section
3.HAPPENING
meeting regular big members with
new passengers (SMEs) in
"mystery locomotive"
the future potencial: train to the
regions
8. Cooperations with media
before, but also after happening
natural spread through LinkedIN and other platforms
press release about the happening (journalists
specializing in economics and climate)
cooperation with partners media: CZECHCRUNCH,
Ekonews
9. TIMELINE
create new web section
1.
#VYJÍŽDÍME
2. mystery locomotive in public space
3. explanation post on LinkedIN
5. sending invitations "tickets" to the SMEs
4. re-post on LinkedIN from big members of ZKL
6. HAPPENING
...regions, media buzz...
10. SUMMARY
reach out to new potential
members for ZKL from SMEs
(Target Audience)
train and the question:
Neujíždí ti vlak? / Isn't
your train leaving?
create new web section
with the title
#VYJÍŽDÍME
mystery green
locomotive in public
space
post about train mystery on
LinkedIN
+
re-post from huge companies
"We are already on the board"
send invitations to TA
the main goal: meeting regular
members with new passengers
(SMEs) in "mystery locomotive"
GOAL SYMBOLISM PREPARATION
HOW?
STEP 1:
STEP 2:
STEP 3: happening
...follow-up activites
media buzz
train to the regions