Neujíždí ti vlak?
Isn't your train leaving?

-symbolism-
TRAIN is...
the WAY...
...the WAY is about the decision to BOARD...
...BOARDing is about the FINAL STATION...
...FINAL STATION means sharing the same DIRECTION...
...sharing the same DIRECTION creates UNITY...
...UNITY is about being TOGETHER...
TOGETHER we are stronger.

new WEB section:
#VYJÍŽDÍME
#GETONBOARD

these passengers are already on the train
we will be your LOCOMOTIVE driver
(competitive advantage, reducing the cost of
capital, improving the company's image and
reputation)
design of the web section
#VYJÍŽDÍME
interactive map with reservations and free seats
reasons why to get on board
(about ZLK)
(information about them)

to reach the target group?
attract attention in 3 STEPS
mystery green locomotive in public space
HOW
1.

post about iniciation on
LinkedIN
with the link on the ZLK website
2.explanation
re-post from huge companies
"We are already on the
board"

invitations for SMEs: through the
letters, mail, social media event,
new web section
3.HAPPENING
meeting regular big members with
new passengers (SMEs) in
"mystery locomotive"
the future potencial: train to the
regions

Cooperations with media
before, but also after happening
natural spread through LinkedIN and other platforms
press release about the happening (journalists
specializing in economics and climate)
cooperation with partners media: CZECHCRUNCH,
Ekonews

TIMELINE
create new web section
1.
#VYJÍŽDÍME
2. mystery locomotive in public space
3. explanation post on LinkedIN
5. sending invitations "tickets" to the SMEs
4. re-post on LinkedIN from big members of ZKL
6. HAPPENING
...regions, media buzz...

SUMMARY
reach out to new potential
members for ZKL from SMEs
(Target Audience)
train and the question:
Neujíždí ti vlak? / Isn't
your train leaving?
create new web section
with the title
#VYJÍŽDÍME
mystery green
locomotive in public
space
post about train mystery on
LinkedIN
+
re-post from huge companies
"We are already on the board"
send invitations to TA
the main goal: meeting regular
members with new passengers
(SMEs) in "mystery locomotive"
GOAL SYMBOLISM PREPARATION
HOW?
STEP 1:
STEP 2:
STEP 3: happening
...follow-up activites
media buzz
train to the regions