The document describes an activation campaign by Acnes skincare brand at MT Channels supermarkets in Vietnam to target teenage girls. It outlines the target audience, context, and umbrella idea of providing a quick and complete 3S formula solution for acne concerns. The activation was designed to have booths like small clinics where product guides (PGs) would test customers' skin, give advice, and present the Acnes product portfolio and promotion. However, the feedback noted the activation was not very effective as supermarkets were the wrong channel, the PGs did not clearly deliver the key 3S formula message, and there was a lack of tactics to attract customers and amplify the messaging through social media.