The worksheet is used in the social media workshops offered by Younomy for the management students. It helps students come up with ideas of new social media networking sites or platforms that have their inspiration in ordinary, everyday information and communication tools.

1. Social Media Worksheet
Idea Challenge:
“The Next Facebook”
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The worksheet gets participants come up with ideas of unique social network-
ing sites or platforms by making familiar (physical) information/communication
tools digital and collaborative.

2. Step 1 of 5:
Choose any one of the following places that you like to have as a ‘context’ for your ideation exercise.
Step 2 of 5:
Visualize the place you’ve chosen. Who live there? What are all the physical/digital information and com-
munication materials or tools (such as diary, phone book, noticeboards, etc) they use for storing, document-
ing or capturing various information, in their day to day life? List the items you can think of:
Home College Hospital
No Name of the communication materials/tools
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Social Media Worksheet: The Next Facebook

3. Step 3 of 5:
What is the one item (in the list) that has the potential to become an interesting social app or platform?
_____________________________________________________________________________________
Step 4 of 5:
Who will be the potential users of your new ‘Facebook’? (Example: parents, children)
_____________________________________________________________________________________
Step 5 of 5:
How will your new social platform be used? Write down three ‘use cases’ of socializing and collaboration of
your target users. (Example: “My mother will use it to share recipes and make new friends”.)
No Use Case
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Social Media Worksheet: The Next Facebook

4. About Younomy:
Younomy is a management services firm. We offer social media/business consulting, management and hu-
man resource training for business houses, voluntary organizations, and students.
Conducting workshops is a key service offering of our consulting services. This worksheet is tailor made for
management students who participate in our Management 2.0 social media/business workshops.
For more details about the workshop, visit www.younomy.com/management2.0.html
CONTACT US:
91+9790276206
hello@younomy.com
Facebook.com/younomy
Twitter: @younomy
www.younomy.com
Any help with the worksheet? Write to hello@younomy.com