Designing social business platforms calls for an indepth understanding of social technology. Innovation in choosing and designing social media platforms will go a long way in ensuring social business success.

1. Designing your Social Platform
Social Business Strategies
P6 Framework

2. Dell for All
Dell has its presence in all social platforms
P6 Framework

3. TinyLetter for Twitter
Certain brands are very choosy…
P6 Framework

4. "The SMAC Stack"
P6 Framework

6. “But it is SMACr"
With “R” for “real” world
But “real world” touch can be inevitable, as in the case with
Tetley’s Farmers First Hand program
P6 Framework

7. P6 Framework

8. Key ingredients of social:
Ability to create profiles
P6 Framework

9. Analytics
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10. File sharing tools
P6 Framework

11. Mobile capabilities
P6 Framework

12. Tools to form groups
P6 Framework

13. Chat, share, commentary...
COLLABORATION TOOLS
P6 Framework

14. that help companies to treat customers as co-creators
The Most Important:
Creation Tools
P6 Framework

15. Do it yourself
P6 Framework

16. Co-create
P6 Framework

17. Co-creation@ Threadless
P6 Framework

18. Co-creation@ HuffPost
P6 Framework

19. Hub
Spokes
Spokes
Spokes
Spokes
When one platform is not enuf…
P6 Framework

20. P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum
(July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: sankar@younomy.com
Mobile: +919790276206
www.younomy.com
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