Your Social's Max Fackeldey spoke on The Social Conference (14-02-2013) about "How to drive succesful Content Marketing".

1. @patric_kint
Beterschap
J
Groetjes
vanuit
de
Social
Conference
#TSC13

2. How to drive successful Content Marketing

3. Content marketing, what is it?

4. Formal Definition
Content
marke?ng
is
the
marke&ng
and
business
process
for
crea?ng
and
distribu?ng
relevant
and
valuable
content
to
aBract,
acquire,
and
engage
a
clearly
defined
and
understood
target
audience
–
with
the
objec?ve
of
driving
profitable
customer
ac&on........

5. Elevator Pitch
Tradi?onal
marke?ng
and
adver?sing
is
telling
the
world
you’re
a
rock
star.
Content
Marke&ng
is
showing
the
world
that
you
are
one.
Source:
Robert
Rose

6. For Non Believers
Your
customers
don’t
care
about
you,
your
products,
your
services…they
care
about
themselves,
their
wants
and
their
needs.
Content
marke&ng
is
about
crea&ng
interes&ng
informa&on
your
customers
are
passionate
about
so
they
actually
pay
a>en&on
to
you

7. Some research & stats on B2C Content Marketing

17. Content Marketing vs. Social Media Marketing

18. Start thinking like a publisher
And act like one

19. Nice, but how do we do that?

20. Build the Business Case
Get buy in from stakeholders

21. Develop a strategy
Or even better, a social content marketing program

22. (Get to) Know your audience

24. Know your content
And yourself of course

25. Know your channels

26. Manage the content marketing process

27. 1. Create
&
Manage
2. Op?mize,
Aggregate,
and
Curate
3. Converse
&
Listen
4. Measure
&
Learn
Bron:
Managing
Content
Marke?ng
by
Robert
Rose
&
Joe
Pulizi

28. Some great examples

29. To
date,
“CityOne”
has
racked
up
to
18,000
players
from
more
than
130
countries
since
its
launch
in
2010,
proving
simula?on
gaming
may
be
a
powerful
new
content
ini?a?ve
that
can
engage,
educate
and
influence.

30. Nike
wants
to
improve
the
World
to
a
BeBer
World!
So
why
not
start
yourself
and
tell
a
great
story
about
it?!

37. Why?

39. From content to commerce!

40. Whats up next
Your
Social
and
University
of
Tilburg
“Scien0fically
research
what
the
power
is
of
Social
Content
Marke0ng
in
rela0onship
to
customers
buying
behaviour”

41. max@yoursocial.nl
+31
(0)
6
22
507
005
/
+31
(0)
76
888
3050
www.yoursocial.nl
TwiBer.com/max_fackeldey
nl.linkedin.com/in/maxfackeldey/
Facebook.com/yoursocial
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