1. Socialationship between brand and target audience

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7. • During our presentation 85% of
the people attending were on
their Mobile devices.
#somday12 @your_social

8. Bron: http://www.mbaonline.com/a-day-in-the-internet/
#somday12 @your_social

9. Bron: http://www.mbaonline.com/a-day-in-the-internet/
#somday12 @your_social

10. Bron: http://www.mbaonline.com/a-day-in-the-internet/
#somday12 @your_social

11. Bron: http://www.mbaonline.com/a-day-in-the-internet/
#somday12 @your_social

12. Bron: http://www.mbaonline.com/a-day-in-the-internet/
#somday12 @your_social

13. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
#somday12 @your_social

14. 1.688.526.106…………
#somday12 @your_social

15. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
#somday12 @your_social

16. Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/
#somday12 @your_social

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20. Social
#somday12 @your_social

21. Brands live in our head
and heart…
DO YOU AGREE?
#somday12 @your_social

22. Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis
#somday12 @your_social

23. #somday12 @your_social

24. How we think about
and what we feel about
a brand, is the Brand
#somday12 @your_social

25. Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis
#somday12 @your_social

26. #somday12 @your_social

27. How does your brand
make consumers feel?
#somday12 @your_social

28. Remember
me?
#somday12 @your_social

29. Social Graph vs Interest
Graph
#somday12 @your_social

30. Social Graph:
these are the people I know
#somday12 @your_social

31. Interest Graph:
this is what i Like
#somday12 @your_social

32. #somday12 @your_social

33. Social Graph + Interest
Graph
#somday12 @your_social

34. #somday12 @your_social

35. The online experience
was set by content
#somday12 @your_social

36. Web 2.0 is all about
personal relations
#somday12 @your_social

37. Social Media is all
about Context
#somday12 @your_social

38. Brands are more and
more media/ content
companies
#somday12 @your_social

39. Currently we are all (or
will be) a publisher of
content!
#somday12 @your_social

40. But how will we do
that?
#somday12 @your_social

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43. •
Bron: http://blog.eloqua.com/the-content-grid-v2/
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49. Example provided by Altimeter group
#somday12 @your_social

50. So…
#somday12 @your_social

51. • CONSUMERS behaviour & social
media TECHNOLOGY
• BRAND as a SOCIAL OBJECT
• Availability and possibilities of
SOCIAL DATA
• ENGAGING CONTENT & CONTEXT is
whats going to stick!
#somday12 @your_social

52. Do you know your:
Brand?
Consumers?
Context?
Content?
#somday12 @your_social

53. Really?
#somday12 @your_social

54. #somday12 @your_social

55. Thanks for your
attention. Please visit
our stand for more
engagement!!
#somday12 @your_social