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Music Channel
Dhanak FM-94 Network
With 03 Stations Now !
Pakistan Broadcasting
Corporation
Presents
Music Channel
Dhanak
FM-94
Network
Introduction
Pakistan Broadcasting Corporation (Radio Pakistan) has launched
three new FM Channels (Dhanak FM-94) from Karachi, Lahore and
Islamabad.
The basic philosophy behind this Dhanak FM-94 Channel is to
present Radio Pakistan’s flagships programs of the past decades
including Music (Bright, Reprising, Sufi, Vocal, Acoustic,
Inspirational, Soft, Jazz, Classical, Semi-Classical, Folk, Ghazals, and
Qawalis keeping in view the loyalty of the listeners.
This is back to back music channel and to preserve the basic sense
of good music PBC has taken step to launch these channels in the
biggest metro cities of the country.
With 03 strong stations at Karachi, Lahore and Islamabad, Dhanak
FM-94 is a quality source of information, Education and
Entertainment/Music to the certain target audience.
It is worth to share that Target Audience of this music channel
would be a great Target Market for corporate clients and
Advertising Agencies to broadcast their media campaigns.
Music Channel
Dhanak
FM-94
Network
Our Aim
Our Mission Statement :
We want to add our value for the social and public
development of our people”
Our Aim Or Motive :
To provide our listeners /Target Audience ; a very
“Healthy Entertainment/Music”
“Education through Information”
“Solution of their Problems for their Peace of Mind”
“Making them understand what they find complex”
and “ Marketing and Promotion of their products”
Music Channel
Dhanak
FM-94
Network
Coverage Area
Music Channel
Dhanak
FM-94
Network
Listenership
Music Channel
Dhanak
FM-94
Network
Commercial Tariff
Dhanak FM-94 Station Region Rate Per Minute
Dhanak FM-94 Karachi Sindh Rs. 1,250/-
Dhanak FM-94 Lahore Punjab Rs. 1,250/-
Dhanak FM-94 Islamabad Punjab Rs. 1,250/-
Total Network RPM Rs. 3,750/-
Music Channel
Dhanak
FM-94
Network
Programming
Music Channel
Dhanak
FM-94
Network
Stations
Program Schedule (FPC)
Timings Program Name Type of Music Target Audience
08 am to 10 am Subha Bakhair
Bright,Reprising,
Sufi,
Vocal,Acoustic,
and Inspirational
Working Men,
Women, and
House Wives
10 am to 12 pm Sur Taal
Soft, Jazz,
Classical, Semi-
Classical , Folk
and Ghazals
Senior Citizens
and Women
(House Wives)
12 pm to 2 pm Geet Sangeet
Acoustic, Bright,
and Reprising
General
Audience
2 pm to 4 pm Lok Rung
Ghazals and
Qawalis
General
Audience
4 pm to 6 pm Bolti Shaam
Instrumental,
Soft Rock,
Alternative and
Bright
Working men
and Women
6 pm to 8 pm Jal Tarang
Pop , Rock , Fast,
and R&B
Youth
Music Channel
Dhanak
FM-94
Network
Stations
Program Schedule (FPC)
Timings Program Name Type of Music Target Audience
8 pm to 10 pm
Rung Batain
Karain
Film Music (New
and Old)
General
Audience
10 pm to 12 am Yadashat Bakhair
Classical,Semi-
Classical, Blues
and Ghazals
General
Audience
Music Channel
Dhanak
FM-94
Network
Stations
Contact us !
Pakistan Broadcasting Corporation
Zonal Sales Office
14th Floor, New Broadcasting House,
Block-14, Gulshan-e-Iqbal,
Karachi
Pbcsaleskhi@hotmail.com
For Marketing and
Advertising
Muhammad Yousif Solangi
Marketing Officer
Cell. 0306-2605818
Dir. 021-99231405
Solangiusif@gmail.com
Yousif.solangi@radio.gov.pk

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Dhanak fm 94 presentation - master file

  • 1. Music Channel Dhanak FM-94 Network With 03 Stations Now ! Pakistan Broadcasting Corporation Presents
  • 2. Music Channel Dhanak FM-94 Network Introduction Pakistan Broadcasting Corporation (Radio Pakistan) has launched three new FM Channels (Dhanak FM-94) from Karachi, Lahore and Islamabad. The basic philosophy behind this Dhanak FM-94 Channel is to present Radio Pakistan’s flagships programs of the past decades including Music (Bright, Reprising, Sufi, Vocal, Acoustic, Inspirational, Soft, Jazz, Classical, Semi-Classical, Folk, Ghazals, and Qawalis keeping in view the loyalty of the listeners. This is back to back music channel and to preserve the basic sense of good music PBC has taken step to launch these channels in the biggest metro cities of the country. With 03 strong stations at Karachi, Lahore and Islamabad, Dhanak FM-94 is a quality source of information, Education and Entertainment/Music to the certain target audience. It is worth to share that Target Audience of this music channel would be a great Target Market for corporate clients and Advertising Agencies to broadcast their media campaigns.
  • 3. Music Channel Dhanak FM-94 Network Our Aim Our Mission Statement : We want to add our value for the social and public development of our people” Our Aim Or Motive : To provide our listeners /Target Audience ; a very “Healthy Entertainment/Music” “Education through Information” “Solution of their Problems for their Peace of Mind” “Making them understand what they find complex” and “ Marketing and Promotion of their products”
  • 6. Music Channel Dhanak FM-94 Network Commercial Tariff Dhanak FM-94 Station Region Rate Per Minute Dhanak FM-94 Karachi Sindh Rs. 1,250/- Dhanak FM-94 Lahore Punjab Rs. 1,250/- Dhanak FM-94 Islamabad Punjab Rs. 1,250/- Total Network RPM Rs. 3,750/-
  • 8. Music Channel Dhanak FM-94 Network Stations Program Schedule (FPC) Timings Program Name Type of Music Target Audience 08 am to 10 am Subha Bakhair Bright,Reprising, Sufi, Vocal,Acoustic, and Inspirational Working Men, Women, and House Wives 10 am to 12 pm Sur Taal Soft, Jazz, Classical, Semi- Classical , Folk and Ghazals Senior Citizens and Women (House Wives) 12 pm to 2 pm Geet Sangeet Acoustic, Bright, and Reprising General Audience 2 pm to 4 pm Lok Rung Ghazals and Qawalis General Audience 4 pm to 6 pm Bolti Shaam Instrumental, Soft Rock, Alternative and Bright Working men and Women 6 pm to 8 pm Jal Tarang Pop , Rock , Fast, and R&B Youth
  • 9. Music Channel Dhanak FM-94 Network Stations Program Schedule (FPC) Timings Program Name Type of Music Target Audience 8 pm to 10 pm Rung Batain Karain Film Music (New and Old) General Audience 10 pm to 12 am Yadashat Bakhair Classical,Semi- Classical, Blues and Ghazals General Audience
  • 10. Music Channel Dhanak FM-94 Network Stations Contact us ! Pakistan Broadcasting Corporation Zonal Sales Office 14th Floor, New Broadcasting House, Block-14, Gulshan-e-Iqbal, Karachi Pbcsaleskhi@hotmail.com For Marketing and Advertising Muhammad Yousif Solangi Marketing Officer Cell. 0306-2605818 Dir. 021-99231405 Solangiusif@gmail.com Yousif.solangi@radio.gov.pk