9 -mediation_from_billing_to_holistic_cross_industry_data_-_eric_lavenir

Mediation From Billing To Holistic Cross Industry Data
Eric Lavenir
VP Global Business Development
SAP Billing & Revenue Innovation Management

© 2014 SAP AG. All rights reserved. 2
Why & What ?

« Everything Started From Discussions
With Customers and Partners…. »

One of the largest
companies in the printing
industry
 We cannot continue to be a « Printing Device only » provider
 Corporate Customers are more and more requesting added value
services on top of the printers
 This will soon become our growth engine
Discussing With Customers…….

A Large European Road-
Tolling Company
 The use of badges (or On Board Units) is drastically
increasing
 Dealing with traffic constraints and environmental
considerations will impact the price
 Additional services will be proposed with the badge
(parking, fuel…)

A National Railways
Company in Western
Europe
 Selling new services in the trains
 Proposing vouchers

An International High Tech
Service Provider
Launching Cloud Services
 A large variety of Cloud Services
 Several monetization metrics
 A need to be able to rapidly change the pricing strategies

Moving from Products…………….
…………to Services

From Product To Services ………. Impacts & Challenges
Customer-centric
relationship-based
pricing
 Time to Market
 Flexibility
 B2C & B2B
Massive Volume of
Real-Time
Transactions
 Scalability
 Performance
Rapid
Recombination of
Value Chains
 Settlement
 Commissioning

SAP BRIM to Monetize New Services
SAP BRIM* Helps Customers in
Getting & Securing New Revenue Streams
Through the Monetization of
New Innovative Services
* SAP Billing & Revenue Innovation Management

SAP BRIM Platform…………. The Order-to-Cash Process
Companies are
Proposing Services to
Customers
Customers are
Consuming Services
Consumption is
Analyzed and Offers
are refined
Services are Billed to
Customers

Integration to hybris Omni Channel Commerce, SAP 360 Customer or other CRM systems
SAP BRIM Platform ……… Order-to-Cash Process
SAP Sales and
Order
Management
 Product Catalog
and offer
management
 Order capture
 Order Distribution
Manage Subscribers
SAP
Convergent
Charging
 Service pricing
and modeling
 Online and
Offline Rating
 Partner revenue
share
calculation
 Online account
balance
management
Price and
Charge
SAP
Convergent
Invoicing
 Customer
billing &
invoicing
 Partner
payment
statements
Bill & Settle
SAP
Document
Presentment
by OpenText
 Invoice
personalization
 Document
archive
management
Generate
Correspon-
dence
SAP Customer Financial Management
 Revenue management
 Credit Management
 Payment handling
 Online bill presentment
 Financial customer care
 Collections management
 Dispute management
Handle
Payments
Manage
Credit &
Collections
Provide
Customer
Care

SAP BRIM Platform ……… Need to Collect Transactions
Companies are
Proposing
Services to
Customers
Customers are
Consuming
Services
Consumption
is Analyzed
and Offers are
refined
Services are
Billed to
Customers
 Consumption of services generates huge
volumes of transactions
 Rating the transactions allows for charging
the customers
 Collecting and cleaning the transactions is
mandatory
 Flexibility, Performance, Real-time,
Multichannel

Manage Subscribers Collect Usage
Price and
Charge
Bill and Settle
Generate
Correspond-
ence
Handle
Payments
Manage Credit
and
Collections
Provide
Customer
Care
SAP
Convergent
Mediation
by DigitalRoute
 Online and
Offline
Mediation
 Policy
Management
SAP
Convergent
Charging
 Service pricing
and modeling
 Online and
Offline Rating
 Partner revenue
share
calculation
 Online account
balance
management
SAP
Convergent
Invoicing
 Customer
billing &
invoicing
 Partner
payment
statements
SAP
Document
Presentment
by OpenText
 Invoice
personalization
 Document
archive
management
SAP Sales
and Order
Management
 Product
Catalog and
offer
management
 Order capture
 Order
Distribution
SAP BRIM Platform ……… Order-to-Cash Process

Price and
Charge
Bill and Settle
Generate
Correspond-
ence
Handle
Payments
Manage Credit
and
Collections
Provide
Customer
Care
SAP
Convergent
Mediation
by DigitalRoute
 Online and
Offline
Mediation
 Policy
Management
SAP
Convergent
Charging
 Service pricing
and modeling
 Online and
Offline Rating
 Partner revenue
share
calculation
 Online account
balance
management
SAP
Convergent
Invoicing
 Customer
billing &
invoicing
 Partner
payment
statements
SAP
Document
Presentment
by OpenText
 Invoice
personalization
 Document
archive
management
SAP Sales
and Order
Management
 Product
Catalog and
offer
management
 Order capture
 Order
Distribution
SAP BRIM Platform ……… SAP Convergent Mediation

Price and
Charge
Bill and Settle
Generate
Correspond-
ence
Handle
Payments
Manage Credit
and
Collections
Provide
Customer
Care
SAP Customer Usage Analytics
 Customer analysis
 Usage analysis
 Financial analysis
SAP
Convergent
Mediation
by DigitalRoute
 Online and
Offline
Mediation
 Policy
Management
SAP
Convergent
Charging
 Service pricing
and modeling
 Online and
Offline Rating
 Partner revenue
share
calculation
 Online account
balance
management
SAP
Convergent
Invoicing
 Customer
billing &
invoicing
 Partner
payment
statements
SAP
Document
Presentment
by OpenText
 Invoice
personalization
 Document
archive
management
SAP Sales
and Order
Management
 Product
Catalog and
offer
management
 Order capture
 Order
Distribution
SAP Convergent Pricing Simulation
 What-if simulations of pricing changes
based on mass historical data
SAP HANA Real-Time Data Platform
SAP BRIM Platform ……… SAP Convergent Mediation

SAP BRIM Platform….. Big Data Initiative / Analysis
SAP HANA
(In Memory DB)
SAP Convergent
Mediation by DR
SAP Customer
Usage Analytics
SAP Customer Usage Analytics

SAP BRIM Platform….. Big Data Initiative / Analysis
SAP HANA
(In Memory DB)
SAP Convergent
Mediation by DR
SAP Convergent Pricing Simulation
SAP Convergent
Pricing
Simulation

Who?

This company is providing Managed Print Services. Data
about remote printer consumption is managed in a Siebel
database (fed from various meters as well as manually)
which needs to be edited before being forwarded to SAP
Convergent Charging.
The SAP Convergent Mediation solution collects on a daily base
customer information from SAP Convergent Charging (webservices),
usage information from Siebel (database connection), archive and clean
up the data (duplicate, missing fields…), calculate a delta with previous
meter and then transmit it to the downstream SAP Convergent Charging
(SAP CC) system via an interface to the Bart module for further batch
processing.
Company Lexmark
Region NORAM
Status Q2 2013
In Production
Validation
Web Services Query
Contract
DB
Aggregation
Formatting
SAP CC
SAP CM
BART
DB
4 7
Siebel
DB
Collection
Workflow
UPS
Meter
Data
Meter
Updates Portal
Raw
Archive
Exception
Repoll
Request
1
2
3
5
6
12
Processed
Archive
9
Statistical
Data
10
811
Initial Study – Not the final implementation
High Tech

Company Undisclosed
Region EUROPE
Status Q3 2013
Under implementation
This Railway Company plans to evolve from manual
voucher management to paperless voucher, and so
requires a flexible (as new voucher type are underway)
and scalable system (as new way of using/distributing
vouchers are planned). It selected the combination of SAP
CRM, SAP Convergent Mediation and SAP Convergent
Charging.
The SAP Convergent Mediation solution is used to cache
the information contained in the SAP CRM system, so that
all eligibility checks on vouchers are done in a fast and
reliable way thanks to the Usage Management. It interfaces
with the Point of Sales or Ticket Vending Machines, SAP
Convergent Charging and the CRM (which is the master of
all information). The following processes are implemented:
• Creation of a new voucher in batch or dynamically
• Eligibility tests of a voucher
• Use of voucher for a given sale
Proof of concept related screenshot – not the final implementation
Railways

Company Undisclosed
Region EUR
Status Q2 2013
Under Implementation
This company needed a flexible system to pre-process
road tolling related events to later enable discounts. This
involved reconciliation of in and out events, as well as
simple rules (if a car re-enters a highway less than 10
minutes after having left it, it is not eligible for further
discount…). Implementing SAP Convergent Mediation in
front of SAP Convergent Charging proved that any
situation could be handled with a short time to market.
Proof of concept related screenshot – not the final implementation
Road-Tolling

Company Undisclosed
Region NORAM
Status Q2 2013
This company will be leveraging the SAP Convergent
Mediation and Convergent Charging engines in their
outsourcing business unit. These solutions will
collect data from disparate systems such that this
company can offer a combined monthly bill to their
customers that includes such components as monthly
server storage utilization, monthly utilization in
minutes of call center services, application rental fees,
etc.
SAP Convergent Mediation will grab usage raw data
from the systems that track that usage and then
correlate/consolidate that data into a format that
Convergent Charging can consume.
SAP Convergent Mediation
SAP Convergent Charging
SAP SD (Sales & Distribution)
Single
invoice
Cloud

Company Undisclosed
Region Asia-Pacific (Australia)
Status Q4 2014
• Determines and populate Productive Hours, Activity Productive Hour Start,
Worksheet location Number and Location Activity Number
• With full worksheet details, lookup SAP CC to determine which drop carries
the highest rate and populate new field with highest rate
• Retrieve Location Code and ODO reading from previous transaction and
populates into new fields
• Calculates the total duration at each drop, minus Activity Delays, and
populates new field
POC Process sample
This Logistics Company was looking for a
complete IT Billing Transformation
(consolidation of multiple in house or legacy
billing and financial systems) - SAP
Convergent Mediation has been selected as
an essential technical component of the end to
end BRIM solution, following a Proof of
Concept.
Logistics

Company Undisclosed
Region Asia (Myanmar)
Status Q4 2013 - Implementation starting
Phase 2: OnlineThis company is the newest operation
(greenfield) within a large telco company. In
June 2013, this provider was selected as one
of the two successful applicants to be awarded
a 3G telecommunication license in the
Republic of the Union of Myanmar.
This telecom provider will offer a wide range of
mobile communications services beyond voice
and data to improve the lives of Myanmar
consumers and help businesses run more
efficiently. This will include the development of
a comprehensive portfolio of life enriching
services including mobile money services, a
range of mobile health services, and services
to support farmers and agriculture leveraging
on its experience in launching those services
in other markets.
As part of the deployment, this company selected SAP
Convergent Mediation. The system will first be deployed to
support offline processing, with collection from various network
equipments, moving to online later.
Telco

Company Undisclosed
Region America (Mexico)
Status Q4 2014
Scoping underway
Telefonica
Batch – Mobile
Lucent
Batch – Fixed voice
Nortel
Plexus
SS7
Online – Mobile
Arbor SAP BRIM In-House
Reporting
System
Billing
FTP
FTP
FTP
FTP
Founded in 1996, this telco company offers all
type of telecommunication services – fixed line
(Local and Long Distance), wireless, Internet
and Voice TV through its own infrastructure.
As part of an IT migration project, this provider selected SAP BRIM
including SAP Convergent Mediation. The system will first be deployed
to support offline processing, with collection from various network
equipments.
Initial Study – Not the final implementation
FTP
Telco

Thank You !

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