This is a company report on Dominos that I presented for a Mobile App Development course.

1. Domino’s
Yuang “Jerry” Meng

2. Why Domino’s?
● A restaurant with great tech
● Tremendous growth in recent years
● Displayed a major turnaround

3. Problem
Tasty fast-food is not always conveniently accessible.
Solution/Product

4. Jim
● Busy Junior studying computer science
● Enjoys playing video games with his
roommates
● Passionate about new technology
● Lazy and prefers to order food over
cooking
● Loves pizza
● Problem: Does not live near cheap
restaurants

5. Business Model
● Food and Delivery
● 60% of sales are through digital ordering channels

6. Financial Info (2017)
● Profitable with 215 million in earnings
● 2.78 billion in revenue

7. Financial Info

8. History
1985
fastest growing
pizza company in
the country

9. History
1985 1998
fastest growing
pizza company in
the country
Domino’s
HeatWave

10. History
1985 1998 2008
fastest growing
pizza company in
the country
Domino’s
HeatWave
Releases online pizza
tracker

11. History
1985 1998 2008 2010
fastest growing
pizza company in
the country
Domino’s
HeatWave
Releases online pizza
tracker
“Pizza turnaround”
starts

12. History
1985 1998 2008 2010 2012
fastest growing
pizza company in
the country
Domino’s
HeatWave
Releases online pizza
tracker
Launch Android and
iOS App to order pizza
“Pizza turnaround”
starts

13. History
1985 1998 2008 2010 2012 2015
fastest growing
pizza company in
the country
Domino’s
HeatWave
Releases online pizza
tracker
Launch Android and
iOS App to order pizza
“Pizza turnaround”
starts
Domino’s
unveils DXP

14. 2015 - DXP

15. Leadership
● Former CEO J. Patrick Doyle
● Spearheaded Domino's’ pizza turnaround
● Aims to make Dom’s 100% digital

16. Secret Sauce
● Focus on Innovation and Technology
○ Convenience
○ Quality
○ Branding

17. Competition
Has Pizza
Tracker
Order via
Alexa
Order via
Google
Order via
smartwatch
Has Digital
Assistant
Dominos
Pizza Hut
Papa
John’s
Little
Caesar’s

18. Competition

19. Prediction
Domino’s will continue to succeed.
Why?
● Understand customers needs
● Unafraid to innovate
● Leading in technology

20. Thank you!

21. References
● https://www.businessinsider.com.au/dominos-says-5-pizzas-are-profitable-and-reveals-how-much-i
ts-stores-make-2017-2
● https://biz.dominos.com/web/public/about-dominos/history
● https://money.cnn.com/2018/03/06/news/companies/dominos-pizza-hut-papa-johns/index.html
● https://www.inc.com/cynthia-than/dominos-admitted-their-pizza-tastes-like-cardboard-and-won-bac
k-our-trust.html
● https://www.adweek.com/creativity/dominos-just-unveiled-radical-pizza-delivery-car-took-4-years-b
uild-167707/
● https://media.thinknum.com/articles/dominos-pizza-hut-and-papa-johns-who-has-the-biggest-slice-
of-the-chain-pizzeria-pie/
● https://www.forbes.com/sites/aliciakelso/2019/01/22/how-dominos-plans-to-gain-even-more-mark
et-share/#5be496a85132
● https://www.delish.com/food/news/a38391/chuck-e-cheese-feels-the-dominos-effect-and-announc
es-pizza-revamp-of-its-own/

22. References (cont.)
● https://www.restaurantdive.com/news/pizza-hut-doubles-down-on-digital-ordering-with-quikorder-a
cquisition/543647/
● https://www.nrn.com/people/patrick-doyle-leaves-legacy-success-domino-s
●