Facebook has gone through a lot of changes to make it work better for everyone. From the shift in the news feed to prioritize posts from friends to improving the search feature and more. Lets explore!
2. What is the Facebook Algorithm?
The Facebook algorithm determines which
posts would be valuable for users. So,
basically, the Facebook Algorithm is the
process of selecting which stories get put
at the top of a person's News Feed.
In order to maintain a positive user
experience, Facebook continually monitors
the time spent on the site and the stories
that get the most engagement - that is, get
the most likes, shares, comments, and so
on.
3. A brief history of the Facebook
Algorithm
2006 - The Launch of NewsFeed and Status
Update
2007 - The Addition of Like Button
2009 - The News Feed Filters
2011 - Facebook News Ticker
2013 - NewsFeed Update
2014 - Click Baits, Instagram and More
2015 - Addition of GIFS and ‘Buy’ Button
4. A brief history of the Facebook
Algorithm
2016 - Addition of Colors to text based
Posts
2017 -Reactions and Stories
2018 - Meaningful Interactions
2019 - NewsFeed Update
2021 and Beyond
5. How does the Facebook Algorithm
2021 work?
The Facebook algorithm decides which content is
displayed to its users. The algorithm is constantly
changing and Facebook users can see these
changes - for example, they may notice that
videos are taking up more of the screen, ads are
less frequent, or friends are getting priority.
Facebook has been working on how to improve its
algorithm to surface the best content to the people
who are most likely to engage with it, which
should lead to fewer interruptions for users.
6. Facebook Algorithm’s Four Ranking
Factors
Inventory
So, the first factor is inventory. It includes all the
content from the platform, it could be anything, a
post from a close friend, family, all the groups you
have joined and all the pages fall under the example
of inventory.
Signals
Signals are the significant part of the Facebook
algorithm that tells Facebook about the post.
Signals are further divided into two categories.
● Active
● Passive
7. Facebook Algorithm’s Four Ranking
Factors
Predictions
That's the prediction from Facebook. It not only
impacts the ads but also assesses your Facebook
profile, likes, dislikes and the posts you are
interested in. So, that it can only show you the
content you are likely to engage in.
Relevancy Score
Facebook assigns scores to all the content from the
platform that displays how a specific content is for
the user. The higher score suggests the content that
will be likely to display on your newsfeed.
8. Now how do you get the most out of
the Facebook algorithm changes?
One way to get the most out of the Facebook
algorithm changes is to have a strategy behind your
post. For example, bloggers might post a general
piece of content on Facebook focused on an event or
trending topic to help with engagement and reach.
This is a good strategy for a business that wants a
large amount of content but is nervous about
continuous posting. Another way to get the most out
of the Facebook algorithm changes is to post content
that is easy to recommend to friends and family. This
includes images that would be shared on other social
media sites. A last way is to focus on quality, not
quantity.
9. Tips for working with the Facebook
algorithm
1. Engage With The Audience
To respond means to communicate or to interact.
Respond is the key to gain more followers. If you are
getting mentioned then you need to respond to those
mentions and reply to the comments to interact.
1. Post At The Right Time
The best time to post on Facebook is from Wednesday
to Friday from 4 PM to 12 PM. Your post or your content
will appear at the top of the newsfeed. According to
Facebook insights, users are more active from 4 PM to
12 PM on Facebook.
10. Tips for working with the Facebook
algorithm
3. Inspire your Audience
Inspiring your audience is another best way. If your content
is inspiring, your audience will eventually attract you, and
then you don’t need to beg your followers for likes or shares.
4. Produce Quality Content
Even if you nail each and everything else on your Facebook,
you would still need the best content in the world to retain
your audience.
This is why your main focus should be on producing high
quality posts that have the potential to get viral and reach a
bigger set of audience. Add a variety of videos and images to
posts as well.
11. Conclusion
Facebook has gone through a lot of
changes to make it work better for
everyone. From the change of the news
feed to prioritize posts from friends, to the
improvement of the search feature and
more.
Still Facebook is working on rolling out
updates to their algorithm in order to
promote more engaging content.
