The Facebook vs Instagram contest has been thundering along for years, as they both strive to be the frontrunner. https://www.socialchamp.io/blog/instagram-vs-facebook/#instagram-vs-facebook-quick-view

1. Instagram vs. Facebook –
Which Is Best for
Advertisements?
By : Yumna Hafeez
Content Writer at Social Champ. A social media
management tool.

2. Instagram Vs Facebook
Sibling rivalry is real, and there’s no more
significant rivalry than Instagram vs. Facebook.
Facebook. The Facebook vs. Instagram contest has
has been thundering along for years, as they both
both strive to be the frontrunner.
The game has slightly changed since Facebook
bought Instagram for $1 billion in 2012.
Instagram was still in its comparative infancy, and
and Facebook LIVE was just a twinkle in
Zuckerberg's eye.

3. Facebook Vs Instagram –
Quick Overview
Facebook and Instagram have broadly stayed as
as very separate platforms, aside from the capacity
capacity to cross-post. Though some connections,
connections, such as the somewhat under-utilized
utilized Facebook stories feature, remain distinct
distinct in their ways.
1. Statistics
2. Target Audience
3. Content Style
4. Functionality

4. Statistics
Facebook:
• 2.83 billion month to month active
participants as of June 2019.
• 96% of active users use their accounts
accounts on cell phones.
• In excess of 65 million independent
companies have special pages on
Facebook

5. Instagram:
• 1 billion month to month active
active users as of June 2019
• 37% of web users are on
Instagram around the world
• 500 million unique stories seen
seen around the world

6. 2. Target Audience
Young grown-ups and teenagers essentially drive
Instagram. 90% of Instagram users are under the
the age of 35. Hence, Instagram is meant with
products and settings that are target to young
contemporaries. That is the only purpose why food,
food, traveling, beauty, and fitness pages are on
Instagram.
While Facebook is prevalent among youngsters and
and millennials, people use it beyond the age of 50
50 and a healthy young population. 59% of entire
entire internet users have an Instagram account,
account, while 82% have a Facebook account.

7. 3. Content Style
“The impact of your content depends upon
how it has been displayed,” says Patricia
Tanner. Assuredly, a brand’s image and a
company’s marketing plan play an
indispensable role in promotion. However, its
its influence on the audience is determined by
by the technique and manner of displayed
content.

8. 4. Functionality
Instagram is considered as an exhibition of
images and videos only. However, the distinction
distinction is far beyond visuals.
While Facebook is regarded as a highly
educational platform, you can find all business
business knowledge ranging from business
hours to information and upcoming events.

9. An Instagram activity is a little more complicated
than Facebook to follow, while social media networks
networks maintain stable account privacy.
Facebook on mobile has similar options to like,
comment, and share posts just like Instagram.
Besides, there is one thing that provides an edge to
to Facebook on Instagram: the capacity to deliver
different responses to posts instead of a general like
like button

10. Instagram Vs Facebook. What They Offer?
Facebook
Facebook, as you already grasp, is the most prominent
prominent social media platform. Since its uproar in
uproar in 2004, Facebook has evolved so much that
that the usual number of regular users is 372
million as of the 1st quarter of 2019.
Although its primary purpose was to help people
stay in touch with their friends and family, it also
serves businesses to reach their customers through
through advertising.

11. Instagram Vs Facebook. What They Offer?
Instagram
Instagram, on the opposite end, is a more
recent platform than Facebook. Begun in 2010,
2010, Instagram is the home for evident
storytelling for everyone: cinematographers,
cinematographers, artists, celebs, teens, brands,
brands, and others.
After its launch, it rapidly gained fame, and in
in January 2019, the photo-sharing platform
platform Instagram reported 500 million daily

12. •
Instagram Vs Facebook. How Do They
Work?
Instagram
Engagement – Number of likes, hearts, and
comments on each post.
Relevancy – Are the posts associated with the
user?
Relationships – Posts from any platform that
the user communicates with more often are
are rank higher than others.

13. Instagram Vs Facebook. How Do They
Work?
Facebook
Friends and family – Content from people the
user acknowledges is ranked higher. This is
very vital because it means content from
brands is reduced.
Engagement – How many comments, likes, and
shares the post takes, considering time.
Encouraging engagement – Posts start to a
conversation that are ranked higher.

14. What’s better? Facebook or Instagram
In a Nutshell…
Content that operates on Facebook doesn’t always
always interpret well to Instagram. We suggest
testing your content on both Facebook and Instagram
Instagram to understand which platform returns the
the best performance.
You ought to illuminate your audience about
forthcoming occasions on Facebook, yet transferring
transferring pictures and recordings of said occasion
occasion continuously?
That ought to be done on Instagram. After the
occasion, you can in any case utilize Facebook to
make a collection with the best photographs.

15. By : Yumna Hafeez
Content Writer at Social Champ. A social
media management tool.
Happy Advertising
Folks!