Future Lighting, Europe, taking place 5th - 6th April 2011 at Amsterdam, the Netherlands, will gather consultant engineers, contractors, architects and suppliers in European lighting industry to discuss and uncover a lighting scheme that will excel in the highest energy standards and achieve lighting infrastructure that is compliant with demanding legislation. Be the first to learn of effectively incorporating the latest LED and OLEDs technologies into architectural design, to take away the lighting design strategy in terms of energy efficiency and sustainability, this will be a unique and must attend meeting for all. View the agenda at www.futurelightingevent.com Plus, if you want to enhance your knowledge and skills even further, access the tailor made master classes presented by the industry leading experts from McKinsey&Co. Inc and Amey. Early bird offers are available for the conference with value All Access Passes for those looking to attend the main conference and workshops.

1. FUTURE LIgHTINg Save
€250
EUROPE Register and
pay by
28th January
Revolutionise The Commercial Lighting Experience 2011
With The Next Generation Technologies, Controls &
Client Focused Design
5th - 6th April, 2011 • Radisson Blu Hotel • Amsterdam, the Netherlands
CRITICAL THEMES AND TOPICS INCLUDE: Exclusive insight from industry
renowned experts, featuring:
Design, Plan and Deliver: Lighting scheme that will excel
in the highest energy standards and achieve lighting
infrastructure that is compliant with demanding legislation Simone Collon
Lead Light Designer
Understand and Uncover New Technologies: How to cope ARUP Amsterdam
with the fast changing technology in lighting industry Jim Collin
Senior Lighting Designer
Integrate Natural Lighting: Your design scheme can WSP Lighting Design
benefit massively from the careful incorporation of
daylight - find out now! Alan Jaques
Sector Leader Exterior Lighting
Evaluate Energy Efficiency Regulations and it’s effect on ATKINS GLOBAL
your project Lara Elbaz
Lighting Designer
Lara Elbaz
WHAT’S NEW FOR 2011? Rafael Gallego
Lighting Designer
Gallery Fashion Store & Rivers of Lights Case áureolighting
Studies revealed!
Tim Edler
Covering challenges that concerns components Architect
manufacturers as well as end users realities:united
Insight from Atkins Global, WSP Lighting Design Rogier van der Heide
and AECOM Vice President, Chief Design Officer
Philips Lighting
Plus network with decision makers and pioneers
in future lighting Exclusive Insights on the biggest
projects in Lighting from:
“Good lighting design is not about technology. It’s about putting
the right light, at the right place, at the right time. Future Lighting City of Eindhoven
Conference will be exploring the opportunities that correct realities:united
lighting can give us.“ AECOM
Jim Collin, Senior Lighting Designer, WSP Lighting design Scott Wilson
Hochtief Energy Management
Atkins Global
Sponsored By Amey
McKinsey & Co. Inc
Jacobs
Philips Lighting
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

2. WELCOME TO
FUTURE LIgHTINg EUROPE CONFERENCE
ARE YOU AWARE OF THE LATEST OLED’S, LED’S OPPORTUNITIES IN FUTURE LIGHTING?
Dear Lighting Professional,
Our guarantee to you…
1.New contacts, new business – our unparalleled
With the EU planning to ban traditional light bulbs, the industry networking opportunities are designed to give you
stands at a critical junction where new technologies and strategies crucial face time with key decision makers from
are essential to your lighting design. Delivering an energy efficient across the industry
lighting scheme is key to maintain client satisfaction and provide
long-term profits. 2.The very best business intelligence! We have
carefully selected each and every member of our
Future Lighting Europe will address some of the most recent speaker faculty to ensure that you hear from only the
thought-leaders and pioneers in light design
advancements in LED’s, OLED’s and fluorescents lighting. It will
give you an opportunity to stay competitive in a fast changing 3.In-depth interactive master classes will deliver
market and gain first-hand insight from leaders in the industry. detailed insight into lighting engineering techniques
and delivery methods that really work!
Are you ready for the new wave in lighting?
At Future Lighting Europe you will: Who Should Attend Future Lighting
• Find out which are the new possible applications for OLED’s Europe 2011?
in the building envelope
• Heads of Infrastructure
• Understand how to successfully incorporate daylight into • Heads of Electrical Engineering
your lighting design scheme • Principal Architects
our
• Lighting Engineers Make sure y
• Learn about the application of media façades on the comp any is
• Industrial Designers -
represented !
building & their possible integration to buildings architectural
• Lighting Designers si gn up today
design
• Lighting Designers from
Our speaker faculty includes WSP Lighting winning design, Original Equipment Manufacturers
Arup’s first ever LED integration of LED’s with glass, as well as • Research and Development Professionals
Lara Elbaz who will present one of the most people orientated from Original equipment Manufacturers
design in the city of Valloladid that is boosting the city’s tourism
potential. “This Conference examines lighting as new
development continues to push boundaries eroding
Future Lighting Europe is a must attend meeting for every tolerances. This makes it increasingly important for all
lighting professional – mark your diary 5th - 6th April 2011, your parties to understand technology limitations in order
to provide realistic, optimal solutions to aspirations”
most critical business meeting of the year.
Lara Elbaz, Lighting Designer, Lara Elbaz
See you in Amsterdam!
Best Regards,
Construction IQ: Delivering quality content and events to enhance your
knowledge and strengthen your networks. Become a member here:
Sintija Dobrotinsek http://www.iqpc.com/IQLogin.aspx
Conference Director Keep in Contact with Us!
Construction IQ
P.S. Book Early and Save More! Sign up by 28th January 2011 Follow us on Twitter: twitter.com/ConstructionIQ
to save €250.
Join in LinkedIn Group: Construction Professionals Networking and Events
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

3. MAIN CONFERENCE DAy ONE:
TUESDAy 5TH APRIL 2011
ARE YOU AWARE OF THE LATEST OLED’S, LED’S OPPORTUNITIES IN FUTURE LIGHTING?
8:30 Registration and Coffee 13:00 Networking Lunch
9:00 Welcome Address from Construction IQ 14:00 Interactive Panel: Ask our speakers about their
experienced on LED’s, OLED’s and florescent lighting
9:05 Chair’s Opening Remarks Alan Jaques, Sector Leader Exterior Lighting, ATKINS
GLOBAL
9:15 Exterior lighting: Ensuring sustainable lighting Jim Collin, Senior Lighting Designer, WSP Lighting Design
installations through the appropriate application Lara Elbaz, Lighting Designer, Lara Elbaz
of lighting standards and apparatus. How bright is Rafael Gallego, Lighting Designer, áureolighting
bright enough?
• Evaluate current standards in order to reduce excess 14:45 Rivers of Light: Beauty and sustainability for the city of
brightness and costs Valladolid
• Learn why it is essential to apply a different specification • Design: enhancement of the city‘s monuments, buildings
of illumination requirements for each given use area and environments by means of a lighting route that
• Best practice guide for striking a balance between enhanced the city’s touristic potential
standards and sustainability • City: Valladolid’s Municipality, integrated in the LUCI
Alan Jaques, Sector Leader Exterior Lighting, ATKINS network, launches a pioneer initiative - superior example
GLOBAL of working with an ambitious municipality that achieves
in delivering a lighting projects that a success for all
10:00 CASE STUDY: The Future is Light - A holistic design stakeholders
approach and futuristic tendencies in lighting design • Sustainability: important energy saving achieved by
• Learn about luminous facades, dynamic responsive reducing existing lighting levels and using efficient light
lighting installations and find out more about a futuristic sources
and visionary use of light, implemented in the • People: emphasize subjective aspects and well being that
built environment. proves lighting can improve the living place
• Understand how ‘branding with light’ works - A lighting Lara Elbaz, Lighting Designer, Lara Elbaz
concept can contribute substantially to the commercial
turnover of the building 15:15 Afternoon Networking Break
• Find out how light touches people and creates emotions
- The Future is Light! 16:00 Are you still energy efficient? Much needed revision
Simone Collon, Lead Light Designer, ARUP Amsterdam three years after the installation of a new lighting
system
10:45 Morning Networking Break • Evaluate the existing standards and determine your follow
up evaluation strategy
11:30 Technology versus design: Moving forward by going • Find out which measurements you should include in your
back to basics follow up studies
• How to make technology serve good design rather than • Anticipate the hurdles you might encounter when
stipulate it executing the evaluation and how to ensure you deliver a
• Focusing solely on LED’s, is the industry suffocating good comprehensive report on energy consumption
lighting design? Kai Piippo, Creative Director, Lighting Designer,
• Dimming the light, what are we trying to achieve? Ljusarkitektur
Jim Collin, Senior Lighting Designer, WSP Lighting Design
16:45 Chair’s Closing Remarks
12:15 Moonlight as a source of stage lighting
• Find alternative lighting sources to achieve a dramatic
effect that will serve the needs of stage lighting
• Learn how to use moonlight with the help of sophisticated Check our confirmed
engineering calculations to analyse the relationship of the
movement of the moon within the site of the theatre
speaker on:
• How can advanced structural engineering help you www.futurelightingevent.com
achieve better lighting scheme in outdoor infrastructure
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

4. MAIN CONFERENCE DAy TWO:
WEDNESDAy 6TH APRIL 2011
8:30 Registration and Coffee 12:30 Networking Lunch
9:00 Chair’s Opening Remarks 13:30 How to seamlessly incorporate Lighting Controls into
the building and achieve a more functional space
9:05 Case Study: Creating a Public Lighting Experience • Revert the ambivalent attitude of the client towards lighting
• How can we intelligently engage with citizens in the public control and ensure you find the right solution for them
space in an intuitive and inspiring way? • Balance the complexity of controls and avoid confusing
• Design a highly innovative lighting plan, providing a the client
dynamic, interactive and inspirational experience for • Why using a simple interface can sometimes be more
inhabitants and visitors alike then enough
• How can design and technology best be employed as a Senior representative, Scott Wilson
tool to learn about the effect and success of innovations in
the urban environment 14:15 Addressing the hot issue: How can we ensure the
Rik van Stiphout, Programme Manager Lighting, City technology you are installing in our scheme is up to
of Eindhoven (ORVM) Public Space, Public Transport & European standards
Environment • Much needed performance testing for the imported
technology - evaluating the possible implementation
9:50 A guide to “Fit-For-Purpose” sustainable lighting in methods
retail • European quality labels – discussing the feasibility of
• Lighting Strategy: balancing the client’s aspiration wish industry driven market surveillance
list to the actual construction budget • Non-compliant products on EU market - how to select the
• “Is sustainable management killing good lighting right product for your scheme
practice”? Senior representative, Danish Lighting Design Center
• Insight into how the construction industry views lighting
• Retail daylight factor, how daylight and artificial light can 15:00 Afternoon Networking Break
co-exist within the retail environment - create a winning
combination 15:30 Learn what features light designers are looking for in
Tim Edler, Architect, realities:united the LED technology
• Find the LED that offers improved colour to expand the
10:35 Morning Networking Break creative opportunity for your scheme & client
• How to ensure long term stability of your LED’s and
11:05 The thinking behind the LED guarantee your products long life
• What is Open Innovation and why is it crucial to ensure • How can recognising the total cost of ownership when
the solutions of the future using LED’s help you make a better estimated
• What the LED technology platforms look like and how value of your work
standards are being developed Senior representative, HOCHTIEF Energy Management
• How you can contribute to future LED innovations that are
intrinsically based on the unique capabilities of this 16: 30 Chairman Closing Remarks
new light source
Rogier van der Heide, Vice President, Chief Design
Officer, Philips Lighting
11:45 LED Lighting at the crossroads – what is the next five
years going to bring in the LED market place ?
• Why have LED lamps have achieved little market
penetration so far and why are predicted to make far
e at the
slower market progress?
Rese rve your plac e year!
• Reveal the underlying reasons behind the slow uptake
t of th
• What are the five major barriers to LED’s dominating lighting even
the lighting marketplace by 2015
Dominik Wee, Associate Principal, McKinsey & Co. Inc
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
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5. EvENINg MASTERCLASSES IN FUTURE LIgHTINg DESIgN:
Masterclass A. Tuesday 5th April: 17:15 - 19:15
Understand The Science Behind Quality Daylight Design
• Finding the balance between artificial lighting and daylighting to meet your client’s demand
• Daylight elements and its relationship with building layout and form
• Use of daylight quality and manipulation of natural light
Senior representative, McKinsey & Co. Inc
Masterclass B. Wednesday 6th April: 17:00 - 19:00
Lights and Dimmable Lighting: How to make it work for environments with specific
health & safety requirements
• Address specific needs of healthcare facilities to ensure a safe and comfortable environment
• Assess the capabilities of fluorescent lights compared to LED in the case of highways
• Dimming instead of switching off - What are the savings/safety rationale behind it?
• Help your clients understand that LED is not the answer for everything
Senior Representative, Amey
Why You Should Sponsor Future Lighting Europe 2011
Meet prospects for your Lighting Solution
1. 80% of our delegates will use this event primarily to network with the leading solution providers
for lighting.
2. Opportunities for components manufacturers and distributors to meet original equipment
manufacturers. Meet them all in 2 days!
3. Attendees are interested in hearing about the latest lighting technologies and solutions
4. If you have a solution for lighting engineers, lighting designers and lighting professionals we
can help connect you with your prospects. Our conferences attract senior players responsible
for budget allocation.
For more information on sponsoring or exhibiting at the Future Lighting Europe conference,
please contact Tana Forte at +44(0)20 7368 9500 or sponsor@iqpc.co.uk.
MEDIA PARTNER
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

6. FUTURE LIgHTINg 5 WAYS TO REGISTER
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EUROPE Fax:
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5th - 6th April, 2011 • Radisson Blu Hotel • Amsterdam, the Netherlands 129 Wilton Road, Victoria,
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