2. 5 reasons for “difficulty of having a website”
11. ………………………………………….
2. ………………………………………….
3. ………………………………………….
4. ………………………………….............
5. ………………………………………….
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3. Five-step strategy
1. What do I want to website achieve?
2. Who do I want to visit my website?
3. How will they find it?
4. What do I want them to do when they
are there?
5. How will I measure success?
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4. 10 STEPS TO BUILD A WEBSITE
1 Market research, making a plan, target, budgets
Tools: SWOT, TOWS, PEST, PESTLE,…
2 Defining issues of website: model, structure, function
3 Buying domain, hiring server
4 Designing website
5 Updating information, content management for website
6 Analyzing website: information, function, speed, customization…
7 Adding functions: security, payment
8 Promoting the website and registering on search engine, participating in
e-commerce trading platform
9 Linking web with customers, suppliers, partners, state management
agencies
10 Building supply and distribution system8/2013 Pham Thi Chau Quyen 4
5. Main contents of Chapter 3
1 Three important steps in building a website
Models to analyze the quality of a website
Managing and marketing a website
2
3
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6. 1. Three important steps in website building
1
2
3
WEB DESIGN
WEB HOSTING
DOMAIN
8/2013 Pham Thi Chau Quyen 6
18. 1. Available (can be registered)
This domain name is not registered.
Any individual (or organization) can also register if
satisfy the conditions:
- The domain name consists of letters, numbers or "-".
- The maximum length of the domain name is 64
characters.
(iii) Domain life circle
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20. 2. Active phase
This domain name has been registered in this
period.
During this period you can test the operation of the
domain name information on the domain testing tool.
(iii) Domain life circle
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24. 4. Automatic renewal - Auto renew
During this time, the domain does not work,
but nobody can register this domain name.
Usually you will have 40 days to wait for the
extension
(iii) Domain life circle
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26. 5. Prepare clear-Redemption
All information of the domain name has been
deleted. All activities of the domain name will stop.
If you want to renew your domain name at the
moment, you will have to pay about $ 200
(iii) Domain life circle
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28. 6. Pending Delete – delete
The domain name can not be extended. And
depending on each domain name that its deleted
timeout is different.
Normally erase timeout is 5 days.
(iii) Domain life circle
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30. 7. Released (Available) – Optional
The domain name back to the early stages:
Available, can register and start a new life.
(iii) Domain life circle
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31. - Rules: “First apply”.
- Fees: register fee, remained fee,
changed fee
(iii) Domain life circle
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38. Buying server
Renting server
Investing and buying
servers installed at the base
of the enterprise;
Hiring experts to build
networks;
Installing the necessary
software to manage
enterprise server systems.
1.3. WEB HOTSTING
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39. Renting space on a
server (a part of the hard
drive space on the server);
Renting a full server of
the service provider to
use.
Buying server
Renting server
1.3. WEB HOTSTING
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44. This is the most important factor to attract people to visit the website (mostly first)
• Banners, chat, email, affiliates
• E-portals, Search Engines, forums
• Sales promotion, viral marketing,
online outstanding contexts
• ….
Online
• Printing on products, visit card,
uniform, or tracks
• Speaking directly to customers
• …
Offline
3.1. WEBSITE PROMOTION
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45. The instructions on the website
Often answering customers' questions
Customer Support (by email, by
phone, by forums…)
3.2. CUSTOMER CARE
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46. 1. TO KNOW
WEBSITE’S ADDRESS
2. TO REGULARLY
ACCESS WEBSITE
3. GOOD IMPRESSION
TO WEBSITE
4. WEBSITE’S LOYALTY
Banner
Search Engine
Directly provide
Links from
partner’s website
Printing on
cards, products Forums
Sales promoting Website update
Customer
care
Good processCustomized
website
Good price,
good products
3. WEBSITE MARKETING
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