Guest lecture for Karel de Grote Hogeschool - Cross Media

1. Big data in an engaged world
Yves Van Seters, External Relations Leader IBM Benelux
Karel de Grote Hogeschool - Antwerpen
The insight of Social

2. Volunteer needed
• To propose an authentic text
• Ideally 6000 words or more (min.
3500).
• Text contains words you use in
every day life relating to personal
experiences, thoughts and
responses.
• In English (or Spanish)

3. IBM is een “Chillax” bedrijfje.
Imane, Deelneemster Zuiddag

4. It all started with…
C-T-R
1911
Scales
Time RegistersClocks
Tabulators

5. IBM made a difference throughout history

6. Space Programs
Appolo projects

7. Banking Industry
Magnetic stripe

8. Retail
Universal Product code

9. Chess
Deep Blue

10. Consumer Computing
Personal Computer

11. Travel
Sabre electronic reservation

12. Health Care
Excimer laser surgery

13. Computer technology
First Hard Disk Drive - 5Mb Storage

14. Computer Technology
Mainframe to Microserver

15. Chemistry
Revolutionary Polymers (by accident)

16. Automotive
Battery 500

17. Renewable Energy
IBM Sunflower

18. Computer technology
Watson

19. Healthcare
Watson Oncology,, Watson Clinical Trial Matching

20. Cooking
Chef Watson

21. Cognitive Toys
Elemental Path – Watson Dino

23. ENGAGEMENT
Mobile & Social

24. of upside potential in online
retail sales if buyers trust more.
as many people in 2013 were
willing to share their geolocation
data in return for personalized
offers compared to the previous
year.
84%
Reimagining work through mobile and social technologies
WHAT WE SEE SHIFTING CONSIDER:
of smartphone users check an
app as soon as they wake up.
of U.S. adults say they would not
return to a business that lost their
personal, confidential information
2/3rds
$1T2XSocial & mobile,
data together
empower people
with knowledge,
enriching them
through
networks &
spawning
expectations for
real value in
return for their
information,
with enterprises
they trust.
4/5thsof U.S. adult smartphone
users keep their phones
with them 22 hours per
day.
5 minsThe response time users expect
from a company once they have
contacted them via social media.
of Millennials say social and
user-generated content has
an influence on what they buy.
of individuals are willing
to trade their information for
a personalized offering.
80%
84%
companies in 2014
expect to devote
more than 25% of
their IT spending to
systems of
engagement.
(Almost 2x the
investment YoY..)
57%

25. It means reinventing e-mail & collaboration

26. It means designing experiences
Largest Global Digital Agency (*)
(*) http://www-03.ibm.com/press/us/en/pressrelease/43813.wss

27. Apple & IBM have history together

29. BIG DATA & ANALYTICS

30. How big is Big Data ?

31. Data – The rice equation
Byte: grain of rice

32. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice

33. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
5MB: Max Storage of the first HDD

34. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
Gigabyte: 3 container lorries
128GB: Max Storage of an iPhone 6S

35. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
Gigabyte: 3 container lorries
Terabyte: 2 container ships
500TB: amount of data processed by Facebook/day

36. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
Gigabyte: 3 container lorries
Terabyte: 2 container ships
Petabyte: covers Antwerp City
23PB: total mobile data used in Belgium (2014)

37. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
Gigabyte: 3 container lorries
Terabyte: 2 container ships
Petabyte: covers Antwerp City
Exabyte: covers Belgium (x 21)
1EB: 36.000 years of HD video
500EB: All digital content in the world in 2009

38. Data – The rice equation
Byte: grain of rice
Kilobyte: cup of rice
Megabyte: 8 bags of rice
Gigabyte: 3 container lorries
Terabyte: 2 container ships
Petabyte: covers Antwerp City
Exabyte: covers Belgium (x 21)
Zettabyte: fills the Pacific Ocean
500ZB: amount of data generated by the IoT (2020)

39. Data is the new Natural Resource

40. 1 Billion
IBM transforms industries and professions with data
WHAT WE SEE SHIFTING CONSIDER:
Survey results suggest 61% of
enterprise tech projects are now funded
by the business rather than the IT
department.
61%
connected objects and devices
on the planet generating data by
2015.
increase in data-transmitting
transistors per human by 2017.
3x
DVDs worth of data is generated
daily.
500M
petabytes of data is collected
every hour by a major retailer.
2.5
gigabytes of new data
generated every day.
2.5B
of the world’s data is
unstructured. Audio. Video.
RFID data. Blogs. Tweets.
All represent new areas to
mine for insights.
4/5ths
The growth rate of IT spending by groups
outside of IT than in IT from 2014 to 2017.
2.5xData is
becoming
the world’s
new natural
resource

41. Data means Analytics

42. Difficulty
Value
Descriptive
Analytics
Diagnostic
Analytics
Predictive
Analytics
Prescriptive
Analytics
What
happened ?
Why did it
happen ?
What will
happen ?
How can we make
it happen ?
Hindsight
Insight
Foresight
Cognitive
Business
Learn from it

43. QUIZ

44. QUIZ
1. What do Utility Providers fear most ?
2. What will be in fashion next spring ?
3. Why do people visit a specific bar/hang-out/shop ?
4. Who exaggerates most ? Social or traditional Media ?
5. What will be the most trendy gift this holiday season ?
6. Is predicting the weather good for the economy ?

45. That’s all cool, but what
can you do with it ?
Ex.1:
If it storms, people change utility
provider

46. That’s all cool, but what
can you do with it ?
Ex.1:
If it storms, people change utility
provider
Ex.2:
Move Over, Anna Wintertour

47. That’s all cool, but what
can you do with it ?
Ex.1:
If it storms, people change utility
provider
Ex.2:
Move Over, Anna Wintertour
Ex.3:
People visit your shop/bar/hang-out
for the Hunk/Cutie

48. That’s all cool, but what
can you do with it ?
Ex.1:
If it storms, people change utility
provider
Ex.2:
Move Over, Anna Wintertour
Ex.3:
People visit your shop/bar/hang-out
for the Hunk / Cutie
Ex.4:
It is never as bad as the media say it
is

49. Watson Analytics

50. Watson Trend App

51. Weather
Responsible for 500B USD of losses/year

52. Support Enterprise
decission making
Persoznalized brand
Experience through
people-based
marketing
Actionable and
predictive insights

53. Watson Personality Insights
Watson Personality Insights

54. Thank You

55. CLOUD
Private, Public & Hybrid

56. of developers already report
that cloud-based services or
APIs are part of the applications
they’re designing.
of the world’s applications will
be available in the cloud by
2016.
$250B
Remaking enterprise IT for the era of cloud
WHAT WE SEE SHIFTING CONSIDER:
potential market size
for cloud by 2017.
of large enterprises will have
hybrid cloud deployments by 2017
50%
72%1/4 thThe
emergence
of cloud is
transforming
IT and
business
processes
into digital
services
85%of new software is now
being built for the cloud.
100countries have data-
protection regulations
in place.

57. What is Cloud ? Think of it as a pizza…