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02 02 18 representation 1 a postmodernism semiotics colour
- 1. H409/01 Media Message Section B Magazines (Media Language & Representation) REPRESENTATION
- 4. The psychology of colour
- 5. . Aliens (1986) Director: James Cameron Colour used in films to create emotion
- 6. . Hero (2002) Colour used in films to create emotion
- 9. Colour Connotations What emotions/meanings can each colour create/evoke?
- 19. 15th century BC - purple dye from a sea snail called the spiny dye-murex
- 21. Fonts – serif
- 22. Fonts – serif = traditional, historical
- 23. Fonts – sans serif = modern
- 24. Spacing
- 26. Ferdinand de Saussure 1857-1913 Swiss linguist Semiotics: The study of signs
- 30. The signified meaning - connotations •Signifier ? •Signified ? •The Sign
- 31. The signified meaning - connotations •Signifier – piggy bank (the word or picture) •Signified ? •The Sign
- 32. The signified meaning - connotations •Signifier – piggy bank (the word or picture) •Signified – savings, poor, planning for the future •The Sign
- 33. The signified meaning - connotations •Signifier ? •Signified ? •The Sign
- 34. The signified meaning - connotations •Signifier – a telephone (the word or picture) •Signified ? •The Sign
- 35. The signified meaning - connotations •Signifier – a telephone (the word or picture) •Signified – help, communication.•The Sign
- 36. • A SIGN is anything in media that can be seen to convey meaning.
- 37. • A SIGN is anything in media that can be seen to convey meaning. • The main image is black and white and can be seen as a SIGNIFIER • Why is Monochrome used? • SIGNIFIED MEANING? CONNOTATIONS?
- 38. SIGNIFIED /CONNOTATIONS Black and white photographs are associated with the past, a by-gone era, things that are classic/iconic. This signifies Statham as an older actor one who we are told is ‘Growing stronger with age’. He contrasts against the brighter colours around him but still looks comfortable striking the well know Statham ‘hard-man’ pose linked to his famous roles.
- 39. Statham’s hands are clenched into fists which can be seen as a SIGNIFIER SIGNIFIED MEANING ?
- 40. SIGNIFIED MEANING Clenched fists are often associated with violence and aggression. However this contrasts with his casual stance and attire. He appears more like a boxer, very much in control. His clenched fists and side-on pose may also be linked to Wolverine, who also appears in this issue, perhaps signifying some kind of super- human strength or power.
- 41. Semiotic s
- 42. Postmodernism
- 43. Postmodernism Implosion of traditions. Merging of identities. Breaking down of the ‘rules’ (gender, class and politics). Subvert mainstream conventions. Combines elements/style/eras. Hybrid genres.
- 46. Postmodern films – parody, hybrid genres, break the traditional rules, 4th wall, anti-heroes, a film that knows it’s a film etc
- 50. . Intertextuality An interconnection between similar or related works Borrowing/referring to other eras/styles
- 55. YOUR TURN NOW • In pairs • Choose a front cover you haven’t analysed yet (Cover Junkie website) • Create a presentation on: • Colour connotations • Semiotics (sign, signifier and signified) • Postmodernism • Intertextuality • PLUS Make reference to representation, media language and context PRESENT ON TUESDAY
- 56. Accurate use of media terminology is essential for writing about media texts
- 61. Representatio
- 62. Representatio n
- 63. Representatio n
- 64. Representatio n