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dental practice....
the
seven
deadly
sins
                                       BDS Hons, ACMC, CSP


                      Intentional Leadership
                      in Dental Practice

                      01 August 2012
“Go to the people. Live with them. Learn from them. Love them.
Start     with   what      they    know.    Build    with     what    they    have.
But with the best leaders, when the work is done, the task accomplished, the people
will say "We have done this ourselves".”
                                 Lao Tzu, Chinese Taoist Philosopher, 600 BC-531 BC
the greatest challenges
          ... in dental practice
the greatest challenges
      The A-B-C of Dentistry




Artistry   Business   Communications
recognising
the
seven
deadly
sins
1


DO GOOD DENTISTRY   .... everything else follows
1


KNOW YOUR FIGURES   .... measure everything
2


    I AM THE BOSS   ... it’s my way or the highway!
2


GET THE BEST TEAM   .... keep the best team
3


I AM THE DENTIST   ....the business should run itself
3


TWEAK YOUR SYSTEMS   .... keep on improving
4


WORK HARD FOR $$$   .... work’s not meant to be fun
4


DO WHAT YOU LOVE   .... focus on your X-factor
X-factor... your point of difference
X-factor... your point of difference




     www.youtube.com/watch?v=gZ3wxgog4nc
5


DENTISTS DON’T SELL   .... we tell what needs doing
5


CREATE MORE VALUE   .... selling is not a dirty word
Simon Sinek YouTube




staRt with WHY?
6


I AM THE LEADER   ....I must know all the answers
6

“The psychology of the leader is the chokehold of any business.” - Anthony Robbins



      BE YOUR SELF -MORE                            ....with skill
Assets                Vulnerabilities


        Strengths                Allowable weaknesses


Life & business experiences   Perceived obstacles or history


          Values                     Limiting beliefs


         your balance sheet
7


PURPOSE IS PROFIT   .... find meaning elsewhere
7


BE ON PURPOSE   .... we can have money with meaning
GO FOR THE SWEET STUFF   “Faith is passionate intuition.”
                              William Wordsworth, English romantic poet
staRt with youR self
Authenticity

           Being pResent

           Common sense
ESSENCE of Leadership
Authenticity

   nspiring   Being pResent

              Common sense
ESSENCE of Leadership
nspiRing             Authenticity


           Leadership
            ESSENCE



Common sense            Being pResent
Start           Continue              Stop
PERSONAL LEARNING JOURNAL   .... key insights
the greatest challenges
      The A-B-C of Dentistry




Artistry   Business   Communications
1. Do good dentistr y
              2. I am the boss
              3. I am the dentist


recognising
the           4. Work hard for $$$
seven
deadly        5. Dentists don’t sell
sins          6. I am the leader
              7. Purpose is profit
1. Know your figures
             2. Get the best team
             3. Tweak your systems


overcoming
the          4. Do what you love
seven
deadly       5. Create more value
sins         6. Be your self - more
             7. Be on purpose
http://www.busydentalbiz.com


E: support@dryvonnesum.com
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Dental Practice:  The 7 Deadly Sins

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Dental Practice: The 7 Deadly Sins

  • 1. dental practice.... the seven deadly sins BDS Hons, ACMC, CSP Intentional Leadership in Dental Practice 01 August 2012
  • 2.
  • 3. “Go to the people. Live with them. Learn from them. Love them. Start with what they know. Build with what they have. But with the best leaders, when the work is done, the task accomplished, the people will say "We have done this ourselves".” Lao Tzu, Chinese Taoist Philosopher, 600 BC-531 BC
  • 4. the greatest challenges ... in dental practice
  • 5. the greatest challenges The A-B-C of Dentistry Artistry Business Communications
  • 7. 1 DO GOOD DENTISTRY .... everything else follows
  • 8. 1 KNOW YOUR FIGURES .... measure everything
  • 9. 2 I AM THE BOSS ... it’s my way or the highway!
  • 10. 2 GET THE BEST TEAM .... keep the best team
  • 11. 3 I AM THE DENTIST ....the business should run itself
  • 12. 3 TWEAK YOUR SYSTEMS .... keep on improving
  • 13. 4 WORK HARD FOR $$$ .... work’s not meant to be fun
  • 14. 4 DO WHAT YOU LOVE .... focus on your X-factor
  • 15. X-factor... your point of difference
  • 16. X-factor... your point of difference www.youtube.com/watch?v=gZ3wxgog4nc
  • 17. 5 DENTISTS DON’T SELL .... we tell what needs doing
  • 18. 5 CREATE MORE VALUE .... selling is not a dirty word
  • 20.
  • 21. 6 I AM THE LEADER ....I must know all the answers
  • 22. 6 “The psychology of the leader is the chokehold of any business.” - Anthony Robbins BE YOUR SELF -MORE ....with skill
  • 23. Assets Vulnerabilities Strengths Allowable weaknesses Life & business experiences Perceived obstacles or history Values Limiting beliefs your balance sheet
  • 24. 7 PURPOSE IS PROFIT .... find meaning elsewhere
  • 25. 7 BE ON PURPOSE .... we can have money with meaning
  • 26. GO FOR THE SWEET STUFF “Faith is passionate intuition.” William Wordsworth, English romantic poet
  • 28. Authenticity Being pResent Common sense ESSENCE of Leadership
  • 29. Authenticity nspiring Being pResent Common sense ESSENCE of Leadership
  • 30. nspiRing Authenticity Leadership ESSENCE Common sense Being pResent
  • 31.
  • 32. Start Continue Stop PERSONAL LEARNING JOURNAL .... key insights
  • 33. the greatest challenges The A-B-C of Dentistry Artistry Business Communications
  • 34. 1. Do good dentistr y 2. I am the boss 3. I am the dentist recognising the 4. Work hard for $$$ seven deadly 5. Dentists don’t sell sins 6. I am the leader 7. Purpose is profit
  • 35. 1. Know your figures 2. Get the best team 3. Tweak your systems overcoming the 4. Do what you love seven deadly 5. Create more value sins 6. Be your self - more 7. Be on purpose
  • 37. If you sell for a living, you Here’s what’s inside: 1 1 manage a sales team, or are Paul Sparks. The evolution of professional selling: E understanding the past to inform our future sales responsible for the growth of EMERGING TRENDS IN PROFESSIONAL SELLING performance. your business and you want EMERGING Michael Schiffner. Building high performance sales EMERGING TRENDS IN PROFESSIONAL SELLING the best outcomes for your teams: going beyond a training mindset to achieve sales efforts – this book is for sustained sales success. you. Julia Palmer. Strategic networks: the key to sustainable sales success. T Some of the world’s leading Mo Fox. See before you sell: how changing your sales trainers, consultants and perception is the key to better sales results. Michael Foulds. The sale is the negotiation: TRENDS IN coaches bring you detailed ideas reframing the sales process for better sales and on how you can improve your stronger customer relationships. personal performance, and the Malcolm Dawes. Sales leadership or sales performance of your sales team. management? It does make a difference for high PROFE performing sales teams. Inside this volume you’ll find Suzanne Mercier. Are your sales people sales 12 chapters to ensure you are imposters? How to overcome fear to create great informed about the latest trends, sales results. PROFESSIONAL research and best practice in John Barraclough & Warwick Burgess. Gaining the last yard in sales: the value of persuasive professional selling and sales communication. management. Mark Purbrick. Simply the best: how to attract, select and retain high performing salespeople. Each chapter is a book in Jason White & Giles Rhodes. Rewarding the sales itself – with more up-to-date force: a taxonomy of sales roles to inform reward information on personal selling SELLING and incentive programs. and sales management than any Sally-Anne Cotton. The alchemy of 21st century single book published in the last selling: transmuting balance, alignment and intent into golden sales results. decade. Dr Yvonne Sum. Tribal insights for sales leaders: the power of learning partnerships. “The best book on modern selling and sales management I’ve seen in years with a great range of VOLUME 1 the 6 DVD companion set which contains over 12 hours of presentations, relevant content. I can’t wait for Volume 2.” – Bob Bentley, 25 year sales veteran, ICT industry. PAUL SPARKS COMPILED AND EDITED BY See inside for details on discussions and interviews featuring the authors as they take a deeper and wider look at the The la chapter topics. This professionally produced DVD set is an invaluable tool for sales training and development and is also great for using in sales meetings to begin research discussion on critical topics in professional selling. in selling an PAUL SPARKS COMPILED AND EDITED BY The latest innovation, Com research and best practice Pa Australia $66.00 RRP Inc GST in selling and sales management 14217 EM_Trends Cvr 21mm.indd 1 Compiled and edited by Paul Sparks http://www.dryvonnesum.com/Product/EMERGING-TRENDS-IN-PROFESSIONAL-SELLING.html