Visual Content Marketing eBook

Visual
Marketing
A Powerful Strategy For Capturing The
Attention of Your Potential Customers
Aj
t w
R
u

Contents
N1. About this book
u
r
2.Why customers
prefer visual content
3. Visual Content to
get customers
04. Social Networks
that support visual
Marketing
xwj5. Easy & Free tools
to create amazing
visuals
6. Some Parting thoughts

This eBook aims to give you ideas on how to marry the best social
media methods with the power of visuals to reach your customers
and rapidly grow your business.
It doesn’t cover everything you need to know about this topic, just
what you need to take meaningful action.
We aim to educate, educate, educate! Knowledge is marketing power!
Wherever possible, we leave out long explanations and present
information and methods you can try right away. We aim to make
visual marketing an easy addition to your marketing strategy, moving
away from a complex methodology that will end up having you hire a
graphic designer or a social media consultant.
And please remember, visual marketing is for all types of business,
please ditch that misconception that only fashion or restaurant
business can leverage visual marketing.
So lets skip the text tidal wave and jump straight into
into your customer’s powerful visual instinct.
Written By
Sbuyiselwe Mthembu
N About this book

n
90% of information transmitted to the brain is
visual, & visuals are processed 60 000X faster in
the brain than text.
Or that photos generate 53% more Facebook
likes than the average post? And that videos are
shared 12X more than links and text posts
combined
Did you Know?

u
Why customers prefer
visual content
Visual content marketing has never mattered more, particularly in an
era where consumers are increasingly savvy, connected and crunched
for time
Consumer habits have changed, so get a head start and be a leader in
your industry with content that is designed to capture and retain your
new customers
What has caused buyers to slant more towards visual content
over the recent years?
vAudiences are
suffering from
content overload
Time is of the
essence
eAt our core we’re
visual learners
c

u
Why customers prefer
visual content
5. Easy & Free tools
to create amazing
visuals
vAudiences are
suffering from
content overload
Time is of the
essence
c
eAt our core we’re
visual learners
The amount of blogs, eBooks and whitepapers
to sift through to get the information can get
overwhelming. Consumers are suffocating in
text and as a result simplified, ‘snackable’
content is more appealing.
Time has never been more valuable. So, when
readers stumble upon a 2,000-word text, their
trigger fingers are a little quicker when they see
a one-minute video or eye-catching
infographic.
83% of learning occurs visually, which makes
visual content much more digestible and
memorable. And for that reason alone, it
appeals to a much greater audience.

r Visual content to get
customers
to create amazing
visuals
vAudiences are
suffering from
content overload
Time is of the
essence
At our core we’re
visual learners
Marketing a business solely through copy is dead. The most
innovative small business owners now use the graphics of
visual marketing to land new customers
If you want to encourage engagement and shares, your
images have to appeal directly to your target audience.
“Break through a cluttered content landscape”

customers
to create amazing
visuals
vAudiences are
suffering from
content overload
Time is of the
essence
At our core we’re
visual learners
Let’s take a look at 3 popular and easy to make visual content formats
that resonate best with customers.
y
j x
Videos
Infographics Photos

customers
to create amazing
visuals
At our core we’re
visual learners
Videos
Video’s are a great way to share your expertise and help
people. Don’t you think a potential consumer would rather
watch a 3 min DIY plumbing video that you made for them
than read about how to fix their problem in a long text?.
And its more likely that your business will be the first he/she
calls when the problem gets a little too advanced, because
they trust you and you’ve helped them before. So think about
it, take videos to create solution based content.
You don’t need editors and graphic designers, just do what
you do best in front of a camera and share it on Youtube or
create a short blog post, promoting your video and share it on
other social networks. It really is as simple as it sounds. Just
press play.

customers
to create amazing
visuals
At our core we’re
visual learners
“Sometimes explanations just lend themselves to a more
visual representation.”
Harnessing the power of images and visuals makes your marketing
more powerful and more memorable. Infographics are a great way
to solve a problem or let your customers in on a fact that would be
helpful be helpful.
Infographics

customers
to create amazing
visuals
At our core we’re
visual learners
Infographics
Infographics are actionable and highly shareable so its also
great for exposure.
So, I know you probably thinking – I’m not creative! I don’t have time!
I have no idea where to start but is just fear or laziness talking. There
are a number of easy-to-use tools that give you instant creativity and
design skills, as well as allow you to share images quickly.
I’ll share some easy to use tools and platforms that are visual content
friendly in the last section.
Visual content doesn’t need to be comprised of perfectly-edited, long-
form videos or graphs to succeed, in fact its better if it isn’t .

customers
to create amazing
visuals
At our core we’re
visual learners
Photos
Photos have become the eye candy of the Internet. They are meant to
attract reader’s attention and spark their interest. A photo that tells a
story will help people remember.
Make use of photo’s frequently because they are the easy to create or
find on the internet. They produce great engagement results and drive
traffic to your website when combined with links.

0 Social Networks that
support visual marketing
to create amazing
visuals
At our core we’re
visual learners
rPinterest
With over 70 million users, Pinterest is one of the fastest growing
network on social media. Behind those lovely images, Pinterest is fast
becoming a heavy hitting marketing tool for brands and businesses
What to do on Pinterest
• Add an On Hover Pin It Button
To drive referral traffic from Pinterest, your blog
images have to make it to Pinterest
• Convert Your Pinterest Personal Page to a Business
Page
Take a few minutes to convert to a Pinterest business
page and learn about the analytics and metrics you
can measure.
• Explore Rich Pins
Add topic – specific details to a pin, like a map,
address, phone number. This is good for local
businesses.

to create amazing
visuals
At our core we’re
visual learners
f
According to Kissmetrics, photos receive 53% more Likes, 104% more
comments and a whopping 84% more click-trough’s on links
What to do on Facebook
• Post Shareable Photos
Put up pictures that are funny, ask questions, quotes,
quizzes, common stereotypes, these are very
sharable.Q
• Choose to upload an image than to write a status
Facebook certainly supports photos when it comes to
posting. As you can see, a photo gets more space on
the newsfeed.

to create amazing
visuals
At our core we’re
visual learners
w
YouTube doesn't always strike small business owners as the first port
of call when thinking about marketing but it can really help you gain
exposure online.
What to do on YouTube
• Make Content, Not Ads
You will notice very quickly that traditional types of
advertising do not work on YouTube. Think out the
box, tell a story, use triggers, emotion and social
currency to make engaging content.
• Become The Face of Your Business.
YouTube is a community made of real people and
they want to see, hear and interact with other real
people. The connection to your business becomes
much more powerful if you or someone in your
organization becomes the face of your brand
• Push People To Your Website
For most businesses, it doesn’t do much good if
your YouTube subscribers only hang out at your
channel. Include a link to your website in the first
line of each video description.

to create amazing
visuals
At our core we’re
visual learners
Use Instagram to make your brand visible to a new market.
Instagram is growing at exponential rates and gaining popularity
across generations, cultures, geographic areas, and industries.
What to do on YouTube
Instagram
• Use brand specific hashtags
Include your business name in some of your
post hashtags. For example, if you’re hosting a photo
contest on Instagram, make a unique tag just for that
campaign.
• Like your Follower’s photos
Acknowledge your customers’ awesomeness by
liking their photos - particularly if they include your
product.
• Be creative with your photos
Instagram enables you to create high quality images
without all of the technology and tools necessary for
professional edits.
0

Easy & free tools for
creating amazing visuals
to create amazing
visuals
At our core we’re
visual learners
0
xwj
Luckily there are so many DIY tools to help you create simple but
effective visuals that you can use across all the social networks we
discussed above.
Tools for choosing fonts
Check out Google Web Fonts, a directory of almost 600 fonts that are
ready to use on your website
Da Font is also a easy too use archive of freely downloadable fonts.
Having a variety of attractive types of font is great way to create
images with overlaid text or illustrations that can easily be
shared on various social media channels.

to create amazing
visuals
At our core we’re
visual learners
0
xwj
Tools for Creating or Editing Your Own Visual Content
Create, edit or manipulate an image using Photoshop-like editors like
Pixlr or Sumopaint.
Modify photos or create memes with the Google+ Photo
Editor (you have to have a Google+ account to do this).

to create amazing
visuals
At our core we’re
visual learners
0
xwj
Create a reusable PowerPoint template with several simple
backgrounds that you can easily layer text on top of.
Create Infographics on Power Point.
Hubspot has great infographic templates that you can
download HERE

Some parting thoughts
to create amazing
visuals
At our core we’re
visual learners
0
We have come to the end of the eBook and we hope that you
have learned something new and most importantly
something useful.
Over To You …
• Go turn existing pieces of written content into
presentations. Break up text with meaningful
• visuals.
• Experiment with letting just your visuals do the talking
(post a photo with overlaid text to your
• company Facebook page and monitor interaction rates).
• As you become skilled with one tool, add another tool or
app to your design kit. When you find something you love,
stick with it for a while until something else strikes your
fancy.
Feel free to share any problems or queries with us and we will
be glad to help.
Get Straight to Your Customer’s Mind, Heart, Buy
Button…Visually!

About ZASocial Media
to create amazing
visuals
At our core we’re
visual learners
0
Your Strategic Social Media Business Partner
We are dedicated to help businesses acquire customers, retain
profitability and stay ahead of competitors on social media.
If you are ready to transform your business with the help of social
media,
Please feel free to contact us or request a social media strategy audit
for your Business.
DOWNLOAD OUR INFOGRAPHIC
Contact detalis
Email: www.info@zasocialmedia.com
Twitter: www.twitter.com/zasocialmedia
Facebook: www.facebook.com/zasocialmedia
Website: www.ZASocialMedia.com

Visual Content Marketing eBook

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