This document provides an overview comparison of key aspects of mobile app development for iOS and Android platforms. It discusses differences in app store policies, pricing, monetization options like ads and in-app purchases, development tools including engines like Unity and Unreal, and the publishing process. Key points mentioned include Android apps averaging over 2.5x the price of similar iOS apps, Apple's restrictive app review policies, the 70/30 revenue split in Google Play Store, and tools for user testing and publishing on both platforms. It also shares stats on the revenue and success of specific apps like Monument Valley.

1. Cloud
InteractionDesign
Android

2. Billion Dollar Apps

4. Market Share

5. US Market Share

6. US Market Share

7. Google Play
vs
AppStore

8. “Popular apps on the Android Market are
more than 2.5 times more expensive on
average those of their counterparts on
the iOS App Store”
http://searchenginewatch.com/article/2155122/Android-Market-vs.-App-Store-Prices-Why-Android-Users-Pay-Double-Study
http://www.canalys.com/newsroom/android-apps-are-too-expensive

9. “We have over 250,000 apps in the App
Store. We don't need any more Fart apps.
If your app doesn't do something useful
or provide some form of lasting
entertainment, it may not be accepted.”
Apple guideline

10. “If your app is rejected, we have a Review
Board that you can appeal to. If you run to
the press and trash us, it never helps.”
Apple guideline

11. iOS Android

12. iOS Android
100$
Per year
25$
lifetime

13. iOS Android
Quality User
+
Quality User
-

14. iOS Android
Rights
+
Rights
-

15. iOS Android
Native Apps
Objective-C, Swift
Native Apps
Java

16. iOS Android
Third Party
Engines / Frameworks

17. iOS Android
Built-in
Leaderboard, Achievement, Localization, etc.

18. Google Developer Console https://console.developers.google.com/

19. Apple Developer Account https://unityads.unity3d.com/

20. iOS Android
Free Apps
+

21. iOS Android
Paid Apps
+
Paid Apps
-

22. https://support.google.com/googleplay/android-developer/answer/112622?hl=en
iOS Android
70/30You receive 70% of the payment. The remaining 30% goes
to the distribution partner and operating fees.
The

23. http://www.statista.com/statistics/283753/apple-app-store-global-category-revenue-share-per-business-model/
6.1%of revenue came from paid-for gaming
apps without in-app purchases, ONLY, on iOS.

24. Gaming

25. Unreal EngineUnity
• Free
• Royalty
[5%
on
everything]
• Whole
engine
for
free
• C++
• Blueprint:
no
need
to
code
• Whole
engine
+
profiler
• Graphics
is
awesome
• Easy
to
use
[just
after
a
bit]
• Free
• Paid
[1,500$
or
75$/month]
• Free
vs
Paid:
Sub
vs
Whole
• C#,
JS,
Boo
• -­‐
• No
profiler
in
Free
version
• Graphic
is
very
good
• Easy
to
use
• >
50%
of
mobile
(that
rely
on
3rd
party
engine)

26. Unity3d: Bad Peggies

27. Unity3d: LA Cops

28. Unity3d: LA Cops

29. Unity3d: SyncSeven

30. Unity3d: Ori and the Blind Forest

31. Ori and the Blind Forest: 4 years into making

32. Duolingo

33. Gamification

34. Duolingo - Motivation

35. Duolingo - Badges

36. Duolingo - Social

37. Duolingo – Social Competition

38. FourSquare

39. FourSquare

40. Coursera, Prof. Kevin Werbach, University of Pennsylvania
https://www.coursera.org/course/gamification

41. # Clicks
# Views
# Purchases
# Quality Users
# View/ Click Curves
Ads

42. iOS Android
Apple Ads Engine Google Ads Engine

43. Admob https://www.google.com/admob/

44. UnityAds https://unityads.unity3d.com/

45. Crossy Road: Watch a Video, Earn a Gift / 1 million in 1 month https://unityads.unity3d.com/

46. In-App Purchases

47. Soomla http://soom.la/

48. Publishing

49. Alpha/Beta Testing / Roles / Selected Users for Feedback are all available in the Developer Console
iOS and Android

50. iOS Android
Publishing
[harder]/Quality+
Publishing
[easier]/Quality-

51. Monument
Valley

53. http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers

54. http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers

55. Thx.